Pumping and dredging company SRS Crisafulli explains how they've used HubSpot to solve its inability to track leads and website traffic and, as a result, stopped using pay-per-click and improved lead quality.

1. Customer Case Study:
SRS Crisafulli Drops PPC & Attracts Higher Quality
Leads
SRS Crisafulli is a Montana-
based pumping and dredging
company whose rugged, reliable,
and versatile pumps move millions of gallons of water, waste, sludges, and slurries
at locations around the world. In business for 40 years, the company serves
customers in five market segments to complete large scale projects across the
globe.
HubSpot Results Summary:
Increase in Organic Traffic & Lead Quality
• Achieved 95% increase in organic website traffic since using HubSpot
• Completely dropped pay-per-click (PPC) spending
• Experienced steady increase in volume and quality of leads
• Increased efficiency of sales team due to improved lead tracking & qualification
process
Challenge:
Inability to Track Leads & Traffic
Before signing on with HubSpot in 2009, SRS Crisafulli had paid little attention to its
online presence. Elizabeth Kaiser, Crisafulli's marketing manager, recognized that the
inability to track leads and website traffic was the company's number one problem: "We
really needed a system that would enable us to make wiser decisions based on our
tracking efforts," she said…

2. …Elizabeth also expressed extreme dissatisfaction with Crisafulli's web host and
hoped to find a solution that would enable her to update Crisafulli's website more
quickly and easily.
Solution:
Use of HubSpot Blogging Software &
Marketing Analytics
In the past year, Elizabeth has put in place a process using HubSpot's Lead
Management tool to qualify leads before handing them over to Crisafulli's sales staff,
which has helped minimize the time Sales is spending on leads that aren't qualified
and maximize the efficiency of the sales process. She uses HubSpot's Sources tool
to track website traffic and its conversion to leads, which she uses to calculate
Crisafulli's return on investment.
With HubSpot's Keyword Grader tool, Elizabeth has used the tool to make better
educated decisions about which keywords are most valuable to optimize the
Crisafulli website.
Elizabeth has also relied on the ease of publishing using HubSpot's Content
Management System to make fast updates and changes to the Crisafulli website.
"I haven't experienced service from many people
online like I have with HubSpot. That alone ... will
keep me with HubSpot for a while."
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.