50 Mobile Marketing Facts

HubSpot
HubSpotMarketing um HubSpot
50
 Amazing FACTS
 About MOBILE
 Marketing


!? S Z
Brought to you by your friends at
Many of these AMAZING
FACTS can be found in

GO MOBILE,
the #1 BEST-SELLING
mobile marketing
book in America.



                        [http://www.GoMobileBook.com]
There are 6.8 BILLION
                                          people on the planet.
                                         4 BILLION of them use
                                            a mobile phone.
                                           Only 3.5 BILLION of
                                         them use a toothbrush.




http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
91% OF ADULTS
have their mobile phone
within arm’s reach
24/7.




                    [Morgan Stanley, 2007]
25%
of Americans use only
mobile devices to
access the INTERNET.
  [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
There are 5X as many
    CELLPHONES
    in the world as
    there are PCs.




[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
82%
                                                                        of U.S. adults
                                                                        own a cellphone.




[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
There are
271 MILLION
mobile subscribers
in the U.S. alone
51%
of the mobile subscribers
IN THE U.K.
own a smartphone




                       49%
                       of the mobile subscribers
                       in the U.S.
                       own a smartphone.
                       http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Brands USING SMS
to reach customers
connect with

             95%
          of all smartphone &
          non-smartphone users.



                     [ http://www.gomonews.com/mobile-
                     web-growth-1-in-5-internet-users-dont-
                     use-a-computer/ ]
90%
                                                      of text messages
                                                       are read within

                                           3 MINUTES
                                                   of being delivered.

[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
9 out of 10
                                                                                  mobile searches
                                                                                  lead to action.


         OVER HALF
         lead to purchase.


[ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
mobile ads perform




4-5    times better
than online ads in key metrics such
 as brand favorability, awareness,
       and purchase intent. 
37%            of those
                                                                                                                           checking-in on a service
                                                                                                                           like Foursquare did so
                                                                                                                           from an Android.

                                                                                                                           34%           of them
                                                                                                                           checked-in from an
                                                                                                                           iPhone.




[ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
70%
                                                                  of mobile
                                                                  searches lead
                                                                  to action
                                                                  within one
                                                                  hour.




                                                                  (It takes one month
                                                                  for the same
                                                                  percentage of desktop
                                                                  users to catch up.)
[ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
40%
                          of tablet owners said they’ve looked up information about a
                               TV program while they were watching the TV show.


[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
74%
 of smartphone users use their phone
 to help with shopping
[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]




                                                                                 with


                                                                                 79%
                                                                                 ultimately making a purchase
                                                                                 as a result
                                                                                 [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Nielsen reported an


         89%
          Increase in mobile data
          usage between 2010 and 2011
Mobile coupons receive
10 times higher redemption rates
than print coupons.




                             [http://www.GoMobileBook.com]
The Weather Channel gets sky-high
  click-through rates on mobile
  display banner ads vs. desktop banner ads.




                                                             (600% to 700% higher, to be exact.)




[ http://www.mobilemarketer.com/cms/news/media/7827.html ]
Many people are
               surprised by the fact that
               the total reach of the
               Apple’s iOS (including
               iPhone, iPad and iTouch)
               outperforms Android          59%
               by…


[ Comscore ]
16.7M
                                  mobile subscribers,
                                  including 76% of the
                                  smartphone owners,
                                  used location-based check-in

[ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
81% of smartphone users
have done product research via
smartphone and



                              50% have made
                              a purchase with one.




                    [ research from Prosper Mobile Insights ]
33%
          of US mobile customers
          prefer offers via text
          message to those via
          mobile Web (21%), apps
          (11%), and voice mail (8%).




      [ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
50%
of those surveyed
                        34%
                        of those same
report receiving text   respondents have
messages from           scanned a QR code
retailers and           with a smartphone.
making a purchase
as a result.




                         [ http://www.marketingcharts.com/direct/8-in-10-
                         smartphone-users-have-browsed-products-17665/ ]
30  million
                                                          consumers watch
                                                        television content via
                                                        their mobile phones.
[ http://blog.nielsen.com/nielsenwire/mediauniverse/]
Data from Jumptap’s
STAT report suggests
that while its network
reaches an even split
of men and women,
men are more likely to
click on ads.




[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
Apple iOS sees the
highest click-through-rate.
Ads run on iOS devices
have almost double the
CTR (72%) of those on
Android devices
(41%).




[ http://www.jumptap.com/about-us/research/mobile-stat/ ]
73%
                                                                   Of smartphone users
                                                                   said they used the
                                                                   Mobile Web to shop
                                                                   rather than an app.




[ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ]
43% of marketers currently use mobile
       technology



                                                                                                 Another 25% plan to do so
                                                                                                 within the next 12 months,
                                                                                                 and 16% plan to do so in
                                                                                                 more than 12 months.
                                                                                                 Only 15% of
                                                                                                 marketers have no
                                                                                                 plans to use
                                                                                                 mobile technology.
[http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
The average amount
                                                                                                  of time smartphone
                                                                                                  and tablet users
                                                                                                  spend with mobile
                                                                                                  applications reached
                                                                                                  94 minutes         in
                                                                                                  December 2011.
                                                                                                  The average amount
                                                                                                  of time they spend on
                                                                                                  the web is just
                                                                                                  72 minutes.



[ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
50%
                                                         have scanned QR codes




                                                         18%
                        (Go on. Give it a try.)




                                                         have purchased afterwards
[http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Time spent on mobile apps is largely dominated by
games and social networking.
(49% and 30% respectively.)
By 2013, mobile phones will overtake
         PCs as the most common Web access
         device worldwide.




[ http://www.gartner.com/it/page.jsp?id=1278413 ]
60%            of Web users say they expect a site to load on
their mobile phone in three seconds or less.

74%          are only willing to wait five seconds or less for a
Web page to load before leaving the site.




[ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
of smartphone users


95% local
                                                                                      looked up



                                                                                      information



[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information…




61% called
[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information…




59% visited
87%
                                                                 Of smartphone users
                                                                 asked why they would
                                                                 scan a QR code, 87%
                                                                 said to get a coupon,
                                                                 discount or deal

[ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
42%
                                                   of tablet users
                                      report using their device while watching
                                                 TV on a daily basis




[ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
The majority of 25-34 and 18-24 year olds now own smartphones
(64% and 53% respectively).




[ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
87%                                             of app downloaders have used deal-of-the-day
                                                websites like Groupon or Living Social.


[ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
U.S. adults spend
                                                      10.1% of their total
                                                      media consumption
                                                      time with mobile,
                                                      but only .9% of total
                                                      ad spend is
                                                      dedicated to mobile.




[ http://www.emarketer.com/Article.aspx?R=1008728 ]
The average mobile
                                campaign

                    significantly
                                outpaces online
                                in ad awareness


[ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
16%
of smartphone
users
made a
purchase
because of a
marketing
message
received on
their phone

http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
of those who
                                                                                                       purchased as
                                                                                                       a result of a
                                                                                                       marketing
                                                                                                       message on


     half+                                                                                             their smartphone
                                                                                                       did so on the
                                                                                                       device itself

http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
1 in                        American
                                                                                               adults have
                                                                                               texted a


                                                                   10
                                                                                               charitable
                                                                                               donation from
                                                                                               their phones.

[ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ]
Q3   2011
                                                                                                               The
                                                                                                               percentage


256%
                                                                                                               that teens
                                                                                                               increased their
                                                                                                               mobile data
                                                                                                               consumption
                                                                                                               vs. previous 12
                                                                                                               months
[ http://blog.nielsen.com/nielsenwire/online_mobile/new-mobile-obsession-u-s-teens-triple-data-usage/ ]
In June, 2011




            the number of U.S.
            wireless subscriber
            connections
            surpassed
            the U.S. population.
http://www.ctia.org/media/press/body.cfm/prid/2133
93%
of the people who
reviewed Go Mobile on
Amazon gave it a five-
star review.



                         [http://www.Amazon.com]
50                    Amazing FACTS
                      About MOBILE
                      Marketing
100% of the people who made it to this last page know that
these statistics were provided by Go Mobile and…
Learn more at Jeanne Hopkin’s session:    6                                                       60                 6           15
         Mobile in an Inbound Marketing World                         learning
                                                                      tracks
                                                                                                                              breakout
                                                                                                                              sessions
                                                                                                                                                 inspiring
                                                                                                                                                 keynotes
                                                                                                                                                             small
                                                                                                                                                             group
                                                                                                                                                             workshops




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50 Mobile Marketing Facts

  • 1. 50 Amazing FACTS About MOBILE Marketing !? S Z
  • 2. Brought to you by your friends at
  • 3. Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.GoMobileBook.com]
  • 4. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  • 5. 91% OF ADULTS have their mobile phone within arm’s reach 24/7. [Morgan Stanley, 2007]
  • 6. 25% of Americans use only mobile devices to access the INTERNET. [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
  • 7. There are 5X as many CELLPHONES in the world as there are PCs. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 8. 82% of U.S. adults own a cellphone. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 9. There are 271 MILLION mobile subscribers in the U.S. alone
  • 10. 51% of the mobile subscribers IN THE U.K. own a smartphone 49% of the mobile subscribers in the U.S. own a smartphone. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  • 11. Brands USING SMS to reach customers connect with 95% of all smartphone & non-smartphone users. [ http://www.gomonews.com/mobile- web-growth-1-in-5-internet-users-dont- use-a-computer/ ]
  • 12. 90% of text messages are read within 3 MINUTES of being delivered. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 13. 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. [ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
  • 14. mobile ads perform 4-5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. 
  • 15. 37% of those checking-in on a service like Foursquare did so from an Android. 34% of them checked-in from an iPhone. [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 16. 70% of mobile searches lead to action within one hour. (It takes one month for the same percentage of desktop users to catch up.) [ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
  • 17. 40% of tablet owners said they’ve looked up information about a TV program while they were watching the TV show. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 18. 74% of smartphone users use their phone to help with shopping [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ] with 79% ultimately making a purchase as a result [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 19. Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
  • 20. Mobile coupons receive 10 times higher redemption rates than print coupons. [http://www.GoMobileBook.com]
  • 21. The Weather Channel gets sky-high click-through rates on mobile display banner ads vs. desktop banner ads. (600% to 700% higher, to be exact.) [ http://www.mobilemarketer.com/cms/news/media/7827.html ]
  • 22. Many people are surprised by the fact that the total reach of the Apple’s iOS (including iPhone, iPad and iTouch) outperforms Android 59% by… [ Comscore ]
  • 23. 16.7M mobile subscribers, including 76% of the smartphone owners, used location-based check-in [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 24. 81% of smartphone users have done product research via smartphone and 50% have made a purchase with one. [ research from Prosper Mobile Insights ]
  • 25. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). [ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
  • 26. 50% of those surveyed 34% of those same report receiving text respondents have messages from scanned a QR code retailers and with a smartphone. making a purchase as a result. [ http://www.marketingcharts.com/direct/8-in-10- smartphone-users-have-browsed-products-17665/ ]
  • 27. 30 million consumers watch television content via their mobile phones. [ http://blog.nielsen.com/nielsenwire/mediauniverse/]
  • 28. Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 29. Apple iOS sees the highest click-through-rate. Ads run on iOS devices have almost double the CTR (72%) of those on Android devices (41%). [ http://www.jumptap.com/about-us/research/mobile-stat/ ]
  • 30. 73% Of smartphone users said they used the Mobile Web to shop rather than an app. [ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ]
  • 31. 43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology. [http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
  • 32. The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011. The average amount of time they spend on the web is just 72 minutes. [ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
  • 33. 50% have scanned QR codes 18% (Go on. Give it a try.) have purchased afterwards [http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 34. Time spent on mobile apps is largely dominated by games and social networking. (49% and 30% respectively.)
  • 35. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. [ http://www.gartner.com/it/page.jsp?id=1278413 ]
  • 36. 60% of Web users say they expect a site to load on their mobile phone in three seconds or less. 74% are only willing to wait five seconds or less for a Web page to load before leaving the site. [ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
  • 37. of smartphone users 95% local looked up information [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 38. Of the 95% who looked up local information… 61% called [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 39. Of the 95% who looked up local information… 59% visited
  • 40. 87% Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal [ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
  • 41. 42% of tablet users report using their device while watching TV on a daily basis [ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
  • 42. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 43. 87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social. [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 44. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. [ http://www.emarketer.com/Article.aspx?R=1008728 ]
  • 45. The average mobile campaign significantly outpaces online in ad awareness [ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
  • 46. 16% of smartphone users made a purchase because of a marketing message received on their phone http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
  • 47. of those who purchased as a result of a marketing message on half+ their smartphone did so on the device itself http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
  • 48. 1 in American adults have texted a 10 charitable donation from their phones. [ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ]
  • 49. Q3 2011 The percentage 256% that teens increased their mobile data consumption vs. previous 12 months [ http://blog.nielsen.com/nielsenwire/online_mobile/new-mobile-obsession-u-s-teens-triple-data-usage/ ]
  • 50. In June, 2011 the number of U.S. wireless subscriber connections surpassed the U.S. population. http://www.ctia.org/media/press/body.cfm/prid/2133
  • 51. 93% of the people who reviewed Go Mobile on Amazon gave it a five- star review. [http://www.Amazon.com]
  • 52. 50 Amazing FACTS About MOBILE Marketing 100% of the people who made it to this last page know that these statistics were provided by Go Mobile and…
  • 53. Learn more at Jeanne Hopkin’s session: 6 60 6 15 Mobile in an Inbound Marketing World learning tracks breakout sessions inspiring keynotes small group workshops Get
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