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The holiday season is quickly
approaching – an exciting time for B2B
and B2C companies alike. Consumers
shop for gadgets a...

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The 2013
State of Online
Holiday Shopping

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The number of online
shoppers is expected
to grow from

167 million in 2012
to 192 million in 2016


SOURCE: FORRESTER RES...

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Takeaway:
Don’t forget the value of a true-blue, user-friendly website. Use your
homepage to promote your best performing ...

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Takeaway:
Don’t forget the value of a true-blue, user-friendly website. Use your
homepage to promote your best performing marketing materials, whether
it be coupons, a specific CTA, or a piece of content. Use that real estate to
your advantage.




Another key piece of your website is, of course, your blog! Are you
creating blog content that tees up the promotion of your products and
services? You should!





And of course, just like we mentioned before, make sure you have a
mobile version of your websites so your best customers can research your
products from anywhere.

Takeaway:
Don’t forget the value of a true-blue, user-friendly website. Use your
homepage to promote your best performing marketing materials, whether
it be coupons, a specific CTA, or a piece of content. Use that real estate to
your advantage.




Another key piece of your website is, of course, your blog! Are you
creating blog content that tees up the promotion of your products and
services? You should!





And of course, just like we mentioned before, make sure you have a
mobile version of your websites so your best customers can research your
products from anywhere.

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