The holiday season is quickly
approaching – an exciting time for B2B and B2C companies alike. Consumers shop for gadgets and gifts, while businesses buy new products and wrap up budgets for the following year. All companies need to think about how to make lovable marketing that will earn them business in this high volume, high stakes season. This SlideShare will dive into important stats from the past couple of seasons to help you take advantage of the top marketing trends that successful businesses are using. Happy Holidays!
Takeaway: Shoppers are going online
at an increasing rate to find the right products and services for them. All the while, businesses are taking advantage of this growing trend by increasing budgets for Q4 and making holiday marketing a priority. Take advantage of this important time of year and consider increasing your marketing focus during the holiday months. But what’s the best way to attract new business during the holidays? Learn what channels and tools other marketers are using in the next sections.
Over 25% of retailers will
make significant use of smartphone & tablet paid search campaigns SOURCE: SHOP.ORG
55% of retailers are using
search marketing to persuade customers to snatch up in-store deals SOURCE: SHOP.ORG
Takeaway: Be prepared to have
all of your web content just as accessible on a tablet or iPhone as it is on a computer. How do your emails look on a smart phone? Can people access your coupons via their iPads? Are email buttons clickable and web content easy to find? Don’t miss out on an opportunity to gain new customers because they couldn’t consume your marketing while on-thego! Mobile content consumption is growing rapidly, and being unprepared could cause your marketing to take a big hit.
Takeaway: Email is a powerful
tool to offer your potential customers valuable information and offers directly. In fact, consumers have grown to expect it! Use email to send enjoyable holiday content, product coupons, or last minute special deals to your network. But don’t abuse the technology – be smart about what you send. Making marketing people love is crucial year-round, but especially important during the holidays.
24.8% of consumers trust peer
recommendations on Facebook and Twitter when deciding to purchase a holiday gift SHOP.ORG That’s more than banner ads, magazine ads, TV commercials combined SOURCE: CROWDTAP
67% of consumers would be
likely to share a digital coupon on Facebook during the holidays 63.4% would be likely to share a link to a holiday contest SOURCE: CROWDTAP
49% of marketers plan to
include social sharing tools & buttons from their website (up from 36% in 2012) SOURCE: EXPERIAN
53.9% of shoppers will use
social media while shopping in-store, and 38.4% will tweet about promotional offers, deals, and finds SOURCE: CROWDTAP
Takeaway: People and businesses are
using social tools for product suggestions and reviews, both from their friends and from the vendors themselves. That means you need to share your best content on social, as well as have your content easy to share by others. Also, consider how you can use social channels to collect and promote reviews and ratings from your best customers. Finally, have a visual product? You never know, Pinterest may become your best performing channel!
Takeaway: Don’t forget the value
of a true-blue, user-friendly website. Use your homepage to promote your best performing marketing materials, whether it be coupons, a specific CTA, or a piece of content. Use that real estate to your advantage. Another key piece of your website is, of course, your blog! Are you creating blog content that tees up the promotion of your products and services? You should! And of course, just like we mentioned before, make sure you have a mobile version of your websites so your best customers can research your products from anywhere.
Checklist: Mobile & Search q
Make sure your website is mobile-optimized q Check that your emails are easy to read and buttons are clickable on a mobile phone q Consider creating a mobile app to support your marketing q Check that your product pages come up in search, or optimize those pages if they don’t Plan ahead with the On-Page SEO Template: Free Download
Checklist: Email q Plan your
holiday email calendar q Decide what offers you will send via email, like coupons or special deals q Make sure your emails link to an optimized, mobile-friendly page on your website q Have a plan and tool in place to measure your emails effectiveness Craft the perfect email with the Anatomy of a Five-Star Email: Free Download
Checklist: Social q Share your
best content throughout your social accounts q Have a plan to monitor social engagement while taking any holiday vacation q Showcase customer reviews via social channels q Consider experimenting with product visuals on Pinterest q Make sure all your content and product info is easy to share Use visuals on social media with 250 Holiday Stock Photos: Free Download
Checklist: Website & Blog q
Use some of your homepage real-estate to promote your best offers and CTAs q Keep visitors up-to-date with deals on your website q Use your blog to write great content that tees up product promotion q Work with guest bloggers for third party reviews Create remarkable content with 5 Blog Post Templates: Free Download
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