Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

1. Starting Shortly
“What gets us into trouble is not
what we don't know it's what we
know for sure that just ain't so.”
• -- Mark Twain

2. Brian Halligan
@bhalligan
Getting Ready For 2011

3. 2011 Goals
7 Steps To 2011 Nirvana
Organizing For Success
What’s HubSpot?

4. 2010 2011
Budget x x
Leads y 4y

5. 2010 2011
Visitors a 2a
Conversion b% 2b%

6. 2010 2011
Virality toe waist
Scalability toe waist
Reporting toe waist

7. 7 Steps To 2011 Nirvana

8. Step 1
Funnel
Reach
Competitors

9. Step 2

11. Step 3
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts

12. Step 4

13. Step 5
• Calls To Action
• Landing Pages
lp

14. Step 6
Lead Intelligence
•
• Lead Notification
LIntel

15. Step 7
Lead Segmentation
•
• Lead Nurturing
Lead Seg
Lead Nurture

16. Organizing For Success

17. Modern Marketing “Machine”
Blog IM.com Paid $$ SEO Social Grader
HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy
Demos / Customers

18. D
A
R
C

19. Digital Citizen
Analytical
Reach
Content Creator

20. DNA Changes
…Be Yourself
…Remember Your Parents

21. Who Is HubSpot?
21

22. 1. Industry Standard
2500
2000
1500
1000
500
0

23. 2. It Works
MIT study shows:
HubSpot customers get
4.2 times more leads
after using HubSpot for
5 months

24. 3. Thought Leaders

25. 4. Complete Solution
Social Media Marketing
Blog SEO Analytics IT Expertise
Monitoring Automation
Google Marketing
Wordpress SEOMoz Radian6 Eloqua IT Guys
Analytics Sherpa

26. Thank You!
“Failing To Plan Is Planning To Fail”

27. Transform Marketing

28. Traditional Marketing

29. Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson

30. The Market Is Here Now

31. Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
31

33. Step 7