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101 Marketing Charts

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101 Marketing Charts

  1. 1. Marketing Data: 101 Charts & Graphs
  2. 2. Marketing Data: 101 Charts and Graphs of Original Marketing Research <ul><li>By HubSpot </li></ul>
  3. 3. About This Marketing Data <ul><li>HubSpot complied this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. </li></ul><ul><li>Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com </li></ul>
  4. 4. Table of Contents <ul><li>Data was sourced from the following reports: </li></ul><ul><ul><li>The Science of Blogging </li></ul></ul><ul><ul><li>The Science of Lead Generation </li></ul></ul><ul><ul><li>State of Inbound Marketing </li></ul></ul><ul><ul><li>Science of Facebook </li></ul></ul><ul><ul><li>HubSpot Blog Studies </li></ul></ul><ul><ul><li>State of Inbound Marketing Lead Generation </li></ul></ul><ul><ul><li>State of the Twittersphere </li></ul></ul><ul><ul><li>State of the Facebook for Business </li></ul></ul><ul><ul><li>19 Marketing Experts Share Tips and Insights </li></ul></ul><ul><ul><li>Real Time Marketing and PR Webinar </li></ul></ul><ul><ul><li>Best & Worst Return-on-Effort Marketing Tactics </li></ul></ul>
  5. 5. The Science of Blogging
  6. 6. Blogs Affect Purchasing Decisions Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  7. 7. Most People Read Blogs Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  8. 8. Talk as Yourself Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  9. 9. People Share Videos more than Pictures Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  10. 10. People Comment More on Pictures Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  11. 11. People Want a Unique Perspective Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  12. 12. People Share Unique Insights Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  13. 13. Readers Want to Gain Something Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  14. 14. Most ReTweetable Words Source: Data from the Science of Blogging - http://bit.ly/ezRm8w <ul><li>you </li></ul><ul><li>twitter </li></ul><ul><li>please </li></ul><ul><li>retweet </li></ul><ul><li>post </li></ul><ul><li>blog </li></ul><ul><li>social </li></ul><ul><li>free </li></ul><ul><li>media </li></ul><ul><li>help </li></ul><ul><li>please retweet </li></ul><ul><li>great </li></ul><ul><li>social media </li></ul><ul><li>10 </li></ul><ul><li>follow </li></ul><ul><li>how to </li></ul><ul><li>top </li></ul><ul><li>blog post </li></ul><ul><li>check out </li></ul><ul><li>new blog post </li></ul>
  15. 15. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  16. 16. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  17. 17. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  18. 18. Least ReTweetable Words Source: Data from the Science of Blogging - http://bit.ly/ezRm8w <ul><li>game </li></ul><ul><li>going </li></ul><ul><li>haha </li></ul><ul><li>lol </li></ul><ul><li>but </li></ul><ul><li>watching </li></ul><ul><li>work </li></ul><ul><li>home </li></ul><ul><li>night </li></ul><ul><li>bed </li></ul><ul><li>well </li></ul><ul><li>sleep </li></ul><ul><li>gonna </li></ul><ul><li>hey </li></ul><ul><li>tomorrow </li></ul><ul><li>tired </li></ul><ul><li>some </li></ul><ul><li>back </li></ul><ul><li>bored </li></ul><ul><li>listening </li></ul>
  19. 19. Grammar Matters Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  20. 20. Write Simply Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  21. 21. Write Plainly Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  22. 22. Most People Read (a lot of) Blogs Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  23. 23. People Read More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  24. 24. People Read More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  25. 25. People Share More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  26. 26. People Comment More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  27. 27. Download the On-Demand Webinar <ul><li>The Science of Blogging </li></ul><ul><li>http://bit.ly/ezRm8w </li></ul>
  28. 28. The Science of Lead Generation
  29. 29. Paid and Email top Conversion Rate Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  30. 30. On-Demand Content Rocks Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  31. 31. Include Your Content Type Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  32. 32. Make Your Offer Free Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  33. 33. People Like Contests Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  34. 34. Don’t Ask to be Contacted Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  35. 35. Less Fields = More Leads Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  36. 36. Don’t Ask for Age Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqs
  37. 37. Don’t Be Boring Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqs
  38. 38. Spice Up Your Button Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqs
  39. 39. Download the On-Demand Webinar <ul><li>The Science of Lead Generation http://bit.ly/fyoJqs </li></ul>
  40. 40. State of Inbound Marketing Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqs
  41. 41. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  42. 42. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  43. 43. Outbound Marketing is Less Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  44. 44. Inbound Marketing Is More Important Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  45. 45. Outbound Spending Decreasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  46. 46. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  47. 47. Success Drives Investment in Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  48. 48. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  49. 49. Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  50. 50. Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  51. 51. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  52. 52. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  53. 53. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  54. 54. Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  55. 55. Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  56. 56. Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  57. 57. Download the Full Report <ul><li>State of Inbound Marketing http://bit.ly/aewfHr </li></ul>
  58. 58. Science of Facebook
  59. 59. Buzzwords in Facebook Pages Source: Science of Facebook - http://bit.ly/aWL2JX
  60. 60. Facebookers “Like” Food Source: Science of Facebook - http://bit.ly/aWL2JX
  61. 61. Most “Liked” Facebook Page Types Source: Science of Facebook - http://bit.ly/aWL2JX
  62. 62. Least “Liked” Facebook Page Types Source: Science of Facebook - http://bit.ly/aWL2JX
  63. 63. Video Shared More on Facebook than Twitter Source: Science of Facebook - http://bit.ly/aWL2JX
  64. 64. Volume Of Facebook Sharing By Day Source: Science of Facebook - http://bit.ly/aWL2JX
  65. 65. Most Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JX
  66. 66. Least Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JX
  67. 67. Meta Mentions Source: Science of Facebook - http://bit.ly/aWL2JX
  68. 68. Download the On-Demand Webinar <ul><li>Science of Facebook </li></ul><ul><li>http://bit.ly/aWL2JX </li></ul>
  69. 69. HubSpot Blog Studies
  70. 70. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  71. 71. Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  72. 72. On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  73. 73. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  74. 74. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  75. 75. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  76. 76. Profile Pics Attract Twitter Followers Source: Data from Twitter Grader - http://bit.ly/cgTEj0
  77. 77. State of Inbound Marketing Lead Generation
  78. 78. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  79. 79. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  80. 80. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  81. 81. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  82. 82. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  83. 83. Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  84. 84. Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  85. 85. Download the Full Report <ul><li>State of Inbound Marketing Lead Generation </li></ul><ul><li>http://bit.ly/cVMpkn </li></ul>
  86. 86. State of the Twittersphere
  87. 87. Twitter Growth Has Slowed Down Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  88. 88. Distribution of Twitter Follower Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  89. 89. Distribution of Twitter Following Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  90. 90. Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  91. 91. Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  92. 92. Distribution of Tweet Length Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  93. 93. Twitter Users with Bio in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  94. 94. Twitter Users with Location in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  95. 95. Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  96. 96. Download the Full Report <ul><li>State of the Twittersphere http://bit.ly/5RXUDu </li></ul>
  97. 97. State of the Facebook for Business
  98. 98. Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  99. 99. Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  100. 100. Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  101. 101. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  102. 102. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  103. 103. Facebook Fan Pages with URLs Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  104. 104. Average Facebook Fans by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  105. 105. Download the Full Report <ul><li>State of the Facebook for Business </li></ul><ul><li>http://bit.ly/77kBIZ </li></ul>
  106. 106. 19 Marketing Experts Share Tips and Insights
  107. 107. Most Valuable Services/Websites Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
  108. 108. Most Valuable Channels Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
  109. 109. Trends for 2011 Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
  110. 110. Download the On-Demand Webinar <ul><li>19 Marketing Experts Share </li></ul><ul><li>Tips and Insights </li></ul><ul><li>http://bit.ly/eQd8jS </li></ul>
  111. 111. Real-Time Marketing & PR
  112. 112. Real-Time Marketing and PR Power Law Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  113. 113. Generating Interest with Real-Time PR Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  114. 114. Real-Time Business Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  115. 115. Fortune 100 Media Contact Method Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  116. 116. Only 28% of Fortune 100 Companies Respond Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  117. 117. How Fast Does the Fortune 100 Respond? Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  118. 118. ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  119. 119. ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  120. 120. 2010 Fortune 100 Real-Time Speed Analysis Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
  121. 121. View The On-Demand Webinar <ul><li>Real-Time Marketing and PR </li></ul><ul><li>http://bit.ly/fqzhHA </li></ul>
  122. 122. Best & Worst Return-on-Effort Marketing Tactics
  123. 123. Budgeting for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuud
  124. 124. Approaches for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuud
  125. 125. Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuud
  126. 126. Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuud
  127. 127. View The On-Demand Webinar <ul><li>Best & Worst Return-on-Effort Marketing Tactics </li></ul><ul><li>http://bit.ly/eEhuud </li></ul>
  128. 128. Get Updated Marketing Data <ul><li>All new graphs, charts and data are published to our blog immediately, so subscribe already (like 35,000 others have): http://Blog.HubSpot.com </li></ul>
  129. 129. HubSpot Marketing Software <ul><li>Free Trial: </li></ul><ul><li>www.HubSpot.com/Free-Trial </li></ul>

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