Final project of internship under Prof. Sameer Mathur which outlines the marketing plan for a mobile app

1. PRO

2. An app which brings
(Pro)ject and In(tern) to your
doorstep

3. Problem
College students
face a lot of
problems in getting
meaningful
internships

4. Simple ! Give the sudents a properchannel

5. Protern provides access to applying
to various universities, companies
and startups all over the world

6. You

7. TARGET MARKET
College going students and
Recent pass outs

8. Collaborators
Training and Placement cells of Colleges
New Start ups looking for Interns

9. Competitors

10. Marketing
Strategy

11. Positioning
Collaborations
Points of Parity
Points of Difference

12. Collaborations
Placement cells
of Colleges
Students who get
intern through our App

13. Points of Parity
Access to Internship
opportunities
Online Winter courses
Domain wise project
listing

14. Colleges
Internships/Projects
Access to
Internship
opportunities

15. Online Winter
Courses

16. Domain wise
project listing

17. Points of
Difference
Sponsored Foreign
Internships
Semester Exchange
Programs
Tie-ups with IITs, IIMs

18. Sponsorship/Financial assistance for reputed foreign research internships

19. Semester Exchange
programs (both Domestic as
well as international)

20. Tie ups with IITs
and IIMs

21. Tactics

22. Product
A Mobile
App

23. Place

24. Price
Download Per Year

25. Additionally, a free limited version shall also
be made available

26. Revenue

27. From Paid Version
Protern
App

28. From Tie ups

29. From
Advertisements

31. DISCLAIMER
This Power point presentation was created as a part of Internship
project under Prof. Sameer Mathur by Hrituraj Singh, IIT Roorkee
Prof. Sameer
Mathur
IIM Lucknow
Hrituraj Singh
IIT Roorkee