Boo

Engage
your clients
Content Marketing:
Email marketing | Company newsletters | Social Media strategy & marketing | SEO | Websites | Blog content
Anything that has writing

What's so great about
?

Pinterest is a visual discovery tool that people use to collect
ideas for their different projects and interests. People create
and share collections (called “boards”) of visual bookmarks
(called “Pins”) that they use to do things like plan trips and
projects, organize events or save articles and recipes. The
site was founded by Ben Silbermann, Paul Sciarra and Evan
Sharp.
What's so great about
?

interesting facts:
Pinterest is now the third most
popular social network
Pinterest has 85 million unique
visitors each month
Shoppers referred to a site
Pinterest referrals spend 70% more
money than visitors referred from
non-social channels
Call-to-action pins increase
Over 80% of Pins are Repins
The average user will spend
just over 15 minutes on
Pinterest per visit
from Pinterest are 10% more
likely to buy
The average Pinterest user has
a household income over
$100,000
What's so great about
?
Pinterest was the fastest social network
to hit the 10 million visitor mark
Pinterest engagement by 80%

inning 101
People pin your content
A pin is an image or video that people add
to Pinterest. People add pins directly from
websites or apps by using the Pin It
button. Any pin can be repinned and all
pins link back to their sources.
They organize pins by interest
They use feeds to discover pins
People organize pins into collections called boards, and
share their boards with others. The same pin might be
pinned to lots of different boards across lots of interests,
making boards a great place to discover new stuff.
People can follow all of someone’s boards
or just the ones they like best. As they
discover and follow more pinners and
boards, their feed becomes more relevant.
What's so great about
?

for business
What's so great about
?
business.pinterest.com

for business
Benefits for businesses using Pinterest:
1. Shares of your own content and images can drive traffic to your site.
2. Being active on Pinterest provides businesses a chance to tell their story visually, which can be a very
engaging method
3. Pinterest is a wonderful platform to showcase your brand's personality.
4. It provides SEO benefits.
5. Pinterest is a site for discovery, which means you can be discovered.
6. It encourages businesses to create good, pin-worthy content.
What's so great about
?
business.pinterest.com

Boo’s Rules
for business
#1 Content Strategy
#2 Editorial Calendar
What's so great about
?

utting it into practice
Katie
What's so great about
?

for business
Questions to ask yourself as you work on your Pinterest business personality:
1. What topics are people, like my customers, passionate about?
2. What can you share about your business to humanize it, what about it is
unknown, unexpected, or behind the scenes?
3. How can you share important information?
4. How can you shine the spotlight on customers?
5. How can you have fun?
What's so great about
?

Best Practices:
 Your pins are forever: Unlike a tweet that has the staying power of mere seconds, a pin is a permanent fixture
on your board.
 There are SEO benefits: Pinterest is indexed by google and should be part of your backlinking and social linking
strategy.
 Content is searchable: Users can search for content by keywords, hashtags, or categories.
 Repins encourage following: After someone re-pins an image from one of your boards they are prompted to
begin following you as well.
 Your customers & clients are on Pinterest.
 Your competitors are on Pinterest.
 Create community: Users can easily embed their social sites and contact information into the Pinterest profile
description. This alerts users to all of the ways that they can connect with you.
 Measure, refine, repeat: To determine what has been pinned from your boards you can visit:
http://pinterest.com/source/yourURL.com or utilize tools like Repinly.com. Viewing your top pins will help guide
your content strategy.
 A like is nice, but a repin is forever.
What's so great about
?

Best Practices con’t:
 It all starts and ends with a photo: The power of Pinterest is all within the images that you use to attract and
engage your audience.
 Photos should shine: Each photo should be high quality, engaging, focused, properly cropped, and it should be
easy to identify the subject.
 Watermarking your images: In order to protect the images you post on Pinterest you can use a watermark to
describe the photo and include your information. Some of the tools that can be used include: picmonkey.com,
iwatermark, pixlr.com.
 Image name: Be sure to use search terms and keywords in your image names.
 Know your audience: It is essential that you are in tune with what your audience likes to consume and share.
 Organize your subjects: If you can keep your boards clean and organized you will improve usability for your
followers.
 People like to laugh: Funny quotes tend to be crowd pleasers for any target market.
 Inspire your followers: Find out what motivates your audience and use Pinterest to inspire them to take action.
 Fit a popular category: The most popular categories on Pinterest are: home, arts and crafts, style/fashion, food,
inspiration/education, holiday/seasonal, humor, products, travel, kids.
What's so great about
?

Best Practices con’t:
 Consistency is key: Make it your goal to share a helpful tip/image daily.
 Infographics rock Pinterest: Infographics display very nicely on Pinterest and are an eye catcher for your
audience.
 Upload pins related to trending topics: If you find something you can write about related to a trending topic, go
for it!
 Use keywords in descriptions: The most repinnable keywords are: recipe, chicken, minutes, bake, cake, cheese,
cut bottle, step, mix, favorite, cool, top, butter, chocolate, ingredients, try best, baking, pour.
 Include hashtags in descriptions: #Hashtags will provide more focus to your image descriptions.
 Be descriptive: Use words in your descriptions that entice and engage your followers.
 Be brief: Shorter descriptions are more effective so keep it short and sweet.
 Product image: If you’re uploading images of your products, be sure to list the price in the description.
 Create a Call-To-Action (CTA): In general, calls to action lead to an 80% increase in engagement.
 Taller is better: The taller your image, the better it will display on Pinterest.
 Know when to pin: It is important to upload images and engage when your community is pinning.
What's so great about
?

Q&A

Thank You
& Goodbye

Boo