1. ONLINE MARKETING PLAN
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2. ONLINE MARKETING PLAN OBJECTIVES
90% of consumers use the internet to search for
their home
Reach the widest audience of potential buyers!
More buyers = better chance of finding one
willing to meet your terms, price and desired
closing date.
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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3. NEW MOVER SURVEY
94.3% of movers surveyed said the
internet was becoming more
important than print.
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
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4. 36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
If your home isn’t listed on the internet, buyers can’t find it
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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5. NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
2002: Internet 2004: More buyers found their home 2009: The internet is THREE
surpassed print ads on internet than from signs TIMES as powerful as signs
Internet 36%
Signs 12%
Print ads 2%
2001 2003 2004 2005 2006 2007 2008 2009
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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6. BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers
who are on our site
PLUS buyers who
have not yet picked
a broker.
BUYERS WHO ARE
JUST ON
REALTOR.COM®
PRINT ADS BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COM®
For illustrative purposes. Varies by broker and region.
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7. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
Your home will be on
REALTOR.com®
- where more consumers
spend the most time
Source: comScore Media Metrix, November 2009
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8. SOCIAL NETWORKING
The REALTOR.com®
Facebook® application
is a non-intrusive way
that I can keep my
sphere apprised of
your listing
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9. Because REALTOR.com® has millions of listings…
I will make yours stand out
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10. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
Buyers who already want this location find me through REALTOR.com® iPhone marketing.
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11. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos
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12. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I place my cell phone on multiple points to increase
buyer calls for your property
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13. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 100 million
Americans watch
videos on the internet
every month
Source: comScore Media Metrix, Unique Users,
November 2009
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14. BUYER ASSIST BY REALTOR.COM®
• Thousands of home buyers sign-up for home search
assistance on REALTOR.com® each month
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15. BUYER ASSIST BY REALTOR.COM®
• I’m one of only 2 agents positioned on REALTOR.com®
in the zip code where your home is located to help
buyers search for a home.
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16. BUYER ASSIST BY REALTOR.COM®
• This exclusive program enables me to guide home
buyers towards the purchase of a home during a
critical phase of their search
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17. FEATURED HOMES™ MARKETING SYSTEMSM
• Front page positioning for your home
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18. FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers who
see your home
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19. FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home
seen before all others
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20. ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows
how many buyers are looking
at your home
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