This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.

1. THINGS TO KNOW
ABOUT THE INTERNET
A 2.0 PRESENTATION BY EVAN VAN LISSUM

2. “ The internet is the first thing
that humanity has built
that humanity doesn’t understand,
the largest experiment in anarchy
we have ever had. ”
Eric Schmidt, CEO Google

3. LESSON
What might be true today,
may be false tomorrow

4. MORE THINGS TO
KNOW ABOUT THE INTERNET…
…BUT NO ONE EVER TOLD YOU

5. YOUR TARGET AUDIENCE

6. WHAT IS A BROWSER?

7. WHAT IS A BROWSER?
A. 90% B. 50% C. 10%

8. LESSON
Keep it simple.
Your audience is probably not
as smart as you

9. GOOGLE

10. WHO IS USING “KEYWORDS”
IN HIS WEBSITE TO RANK
HIGHER IN GOOGLE?
I DO I DO
NOT

11. LESSON
SEO is great, but do it right
Google does not use keyword
meta tag in web ranking

12. BO NUS HOW DO YOU SEARCH
GOOGLE?
www.google.com

13. SOCIAL MEDIA

14. What are you doing on ?

15. 1. Men are watching pictures and
profiles of women they do not know
Source: Harvard Business School, Mikolaj Jan Piskorski

16. 1. Men are watching pictures and
profiles of women they do not know
2. Men are watching pictures and
profiles of women they do know
Source: Harvard Business School, Mikolaj Jan Piskorski

17. 1. Men are watching pictures and
profiles of women they do not know
2. Men are watching pictures and
profiles of women they do know
3. Women are watching pictures of
women they do know
Source: Harvard Business School, Mikolaj Jan Piskorski

18. 1. Men are watching pictures and
profiles of women they do not know
2. Men are watching pictures and
profiles of women they do know
3. Women are watching pictures of
women they do know
70% is watching women!
Source: Harvard Business School, Mikolaj Jan Piskorski

19. Didn’t you wish your brand was a ?

20. Your brand toughest competition

21. ?

22. Only 59.000 Belgians have
ever tweeted

23. LESSON
Use social media…wisely

24. RELAXING BREAK

25. www.wefeelfine.org

26. The Way Back Machine
www.archive.org/web/web.php

27. LESSON
You are not alone out there

28. QUIZ TIME!

29. THEME: ADOBE ?

30. FLASH WEBSITES ARE MORE
EXPENSIVE TO BUILD
TRUE FALSE

31. FLASH WEBSITES
ARE HEAVIER TO LOAD
TRUE FALSE

32. FLASH IS NOT GOOGLE’S
BEST FRIEND
TRUE FALSE

33. FLASH IS DIFFICULT
TO UPDATE
TRUE FALSE

34. FLASH IS ONLY USED FOR
ARTY-FARTY PROJECTS
TRUE FALSE

35. LESSON
Flash is a wonderful multimedia
platform… if used properly

36. BANNERS

37. Who has ever clicked on a banner?
(accidentally clicking does not count)

38. Matthew Robson, Aged 15yrs & 7 months

39. “ Teenagers see adverts on websites
(pop-up, banner ads) as extremely
annoying and pointless,
as they never pay attention to them
and they are portrayed in such a
negative light that no one follows
them. ”
Source: Morgan Stanley

40. LESSON
Banners are not very sexy

41. ONLINE VIDEO

42. Online video is BOOMING!

45. Youtube
100.000.000 videos a day
Video is shared the most of all

46. SUCCESS OF VIDEO
Creates a rich experience and content
People want content!
www.viralvideochart.com

47. “ Most teenagers enjoy and support
viral marketing, as it often creates
humorous and interesting content. ”
Source: Morgan Stanley

49. SITUATION TODAY
1% of the budget is spent on online video
13% of all media consumed in internet = video

50. WII (8853226 views)

51. LESSON
Online video is steaming hot.

52. ONLINE ADVERTISING

53. There are about
108.000.000 websites out there

54. There are about
108.000.000 websites out there
1 of those is yours...

55. My feeling is that most people
have a similar surfing behaviour

56. MY PERSONAL LIST
DAILY
 Facebook
 Yahoo Mail
 YouTube
 De Standaard Online
 Google
WEEKLY
 Wikipedia
 Digimedia
 Twitter
 Some work related websites
 Some personal interest websites
 Links that friends referred me to (via Facebook!)

57. Most people do not go online with
the intention to visit your
wonderful created campaign site…

58. Does that mean we have to stop
with online advertising at all?

59. While people are more online
than behind their TV.
(true for 15-25 yo, older people: TV has a very
small edge)

60. “ Teenagers are watching less
television because services such as
BBC iPlayer, which allows them to
watch shows when THEY want. ”
Source: Morgan Stanley

61. CHANGE YOUR WAY OF THINKING…
TODAY

62. CHANGE
 Become their friend...literally
 Be part of the conversation about your brand…
 A conversation they are having anyway…

63. CHANGE
 Build a brand online by giving them a story (content)
 Reputation and conversation is key!
 Widgets, applications, video, games,
rich media creative banners

64. CHANGE
Still a big gap between budgets spent online and
traditional media, if we compare it with the actual time
spent online (1.5 hour/day).
Creation online Creation offline
Media online Media offline

65. LESSON
Change your way of thinking

66. LESSON
never forget that ultimatly it is only
advertising

67.  What is the budget for a decent website?

68.  What is the budget for a decent website?
 Why is Drupal the best CMS?
(see Keynote Robert Douglass 13:30)

69.  What is the budget for a decent website?
 Why is Drupal the best CMS?
(see Keynote Robert Douglass 13:30)
 Are there really naked women working at
The Parking Lot?

70. MORE MAGIC AND
WISDOM AT BOOTH D09
THINGS
1. What might be true today, may be false tomorrow
2. Keep it simple, your audience is probably not as
smart as you.
3. SEO: Google does not use keyword meta tag in web
ranking
4. Use social media, but do it wisely
5. They know more about you than you often realise
6. Flash is a wonderful multimedia platform…
if used properly
7. banners are not very sexy
8. Online video is steaming hot.
9. Change your way of thinking
10. Never forget that ultimatly it is only advertising
www.theparkinglot.com
evan@theparkinglot.com