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MADD “Mother’s Against Drunk Driving”                  “Life-Saving    Technology”
Situational Analysis ,[object Object],Right Now!  There is a growing number of governments around the world that are developing technology that will  STOP Drunk Drivers Where is the United States??
Goal STOP Drunk Driving  in the U.S.A.
My family tragedies  TURE STORY James Donhauser - Age 16 Christine Donhauser – Age 13 -- Killed by a Drunk driver “Happy” – Age 20 -- Killed by a person intoxicated
Audiences U.S. Congress and House of Representatives Interest Group: MADD Auto Makers Individuals age 25-35
Key Messages Deaths due to drunk driving  have  not changed Support “Life Saving Technology”  Help save innocent lives &  the people you Love!
Objectives Mandatory for all NEW cars to have blood alcohol level detectors installed by 2010  By 2020 mandatory for ALL cars in the U.S. to have blood alcohol level detector installed.
Strategies Communities of supporters across the U.S.A. Interest group & Government help fund the research and development  “Life Saving Technology”  Public support Governments help, give a tax break to Auto Makers
Tactics Petitions Fundraisers Rallies Informational Events  Opinion editorials  Press release News casts  Web Site
For More Information: Got to www.LifeSaving Technology.com Call toll Free:   1-800-LifeTec Help Save Lives

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Public Relations campaign proposal - Stop Drunk Driving

  • 1. MADD “Mother’s Against Drunk Driving”                  “Life-Saving Technology”
  • 2.
  • 3. Goal STOP Drunk Driving in the U.S.A.
  • 4. My family tragedies TURE STORY James Donhauser - Age 16 Christine Donhauser – Age 13 -- Killed by a Drunk driver “Happy” – Age 20 -- Killed by a person intoxicated
  • 5. Audiences U.S. Congress and House of Representatives Interest Group: MADD Auto Makers Individuals age 25-35
  • 6. Key Messages Deaths due to drunk driving have not changed Support “Life Saving Technology” Help save innocent lives & the people you Love!
  • 7. Objectives Mandatory for all NEW cars to have blood alcohol level detectors installed by 2010 By 2020 mandatory for ALL cars in the U.S. to have blood alcohol level detector installed.
  • 8. Strategies Communities of supporters across the U.S.A. Interest group & Government help fund the research and development “Life Saving Technology” Public support Governments help, give a tax break to Auto Makers
  • 9. Tactics Petitions Fundraisers Rallies Informational Events Opinion editorials Press release News casts Web Site
  • 10. For More Information: Got to www.LifeSaving Technology.com Call toll Free: 1-800-LifeTec Help Save Lives

Hinweis der Redaktion

  1. KEEP clicking for 2nd part!!!!!!!!!!!
  2. Before I get into my campaign I would like to tell you of a couple tragedies in my family due to drunk driving. My Aunt on my father’s side. Had a 13 year old daughter name Christine and a 16 year old son James. They went out for a movie and some food on a Friday night with a friend. The friend who was 17 was driving, Her 16 year old son James in the passenger seat, her 14 year old daughter, Christine in the back seat, and their 17 year old friend driving. They all had their seat belts on, and a drunk driver crossed over, and hit them head on. They all had seat belts on, they all died on impact. My father's youngest sister was gunned down in the street in front of her mother's home by her boyfriend at the age of 20. He was drunk and on other drugs, but he drove his truck to her mother's home. If he couldn't have drove drunk it could have been another life saved.My point is not to upset anyone.From my experience, people see drunk driving as innocent. I just want people to understand the true severity of driving drunk; and the true reality of it.
  3. Look @ slide, for the # of clicks
  4. LOOK @ slide for # of clicksWe need the Interest groups & publics support to persuade the government for supportFinancial support, and community support, showing the United States this is the direction we need to go in to protect innocent lives.To help ensure factories are not shut down and jobs lost due to low profit. The auto makers will need a tax break to initially install the new technology.
  5. DO NOT ClICK ON PICTURE>>>>>>>>>>>>> here CLICK