The document outlines the four core daily business activities that make a measurable difference to efficiency, effectiveness, and productivity. These "Core Four" activities are: 1) Business Development, 2) Work Product, 3) Keeping Current Clients Happy, and 4) Administrative Tasks. It emphasizes focusing on these areas each day to drive business results and ensure tasks like rainmaking, billable work, client retention, and administrative functions are completed regularly. Proper focus on the Core Four is presented as key to significantly improving one's bottom line over the long run.

1. Honorée Corder

2. The million dollar question is: “What are
the activities that make the difference?”
You have Six Daily Actions
– Action 1: You and your personal development
– Action 6: Family time
Wait, where are the other four actions???
The four missing daily actions, I believe, are “The
Core Four” business activities that make a
measurable difference to your efficiency,
effectiveness, and productivity.

3. • Business Development
• Work Product
• Keep Current Clients Happy
• Administrative Tasks

4. If no product or service is sold, no-one is paid.
Period.
Each day needs to include focus on rainmaking, a.k.a.
business development.
This includes (but is not limited to) marketing events,
networking, pitches, presentations, meetings, coffees
and lunches.

5. Work you can bill for, or filling out an
order form is your…
Each and every day there needs to be money-in-
motion-work or going out of your business.
Oh, and money coming in the door in exchange for
it.

6. Neglect your clients, and they will leave and
be your marketing department, and NOT in a
good way.
Taking great care of your current clients
ensures two things:
1. They will stay your client
2. They will bring you new
clients

7. Get ‘em done.
Bookkeeping, record-keeping, expense reports,
inputting receipts, creating invoices…
These are the pesky tasks that need to be done.

8. Make your schedule to ensure that each of these
four critical focus areas get your attention each
day.
I like to call this “Brain Surgery Time”
In the not-too-distant future, your
bottom line will soar, and you will feel
great about what you accomplish each
day.

9. Jeffrey Gitomer says, “Don’t let the size
fool you – this book is compact dynamite!
Buy this book!”
This book gets to the
point. It helps you
pinpoint what is going
to get you the results
you want, starting right
now.
Order your copy NOW!

10. Honorée Enterprises, LLC.
• I turn service providers into rainmakers, average
producers into rock-stars, and dreams into reality.
• For more information about me and what I do, click
here.

11. Check out this SlideShare
on the blog!

12. If you enjoyed this presentation,
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