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Honey Gifting Doug James Packaging Innovation Seminar 2011
- 1. ww Doug James MD Honey [email_address] Stuart Gates Associate director Levercliff
- 2. ww Before we get to the interesting stuff, a bit of legal info about ownership: Copyright Honey 2011. Which means that unless permission is agreed in writing from Honey, no part of this presentation maybe reproduced, distributed, shared or posted on any media, forum or format. During the course of the presentation, visual material from a variety of sources e.g. images and illustrations from Google images have been use. All copyright, trademarks and image rights for these images reside with the originator or brand owner. Therefore the images cannot be reproduced, distributed, shared or posted on any media, forum or format with out their written permission. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 3. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 4. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 5. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 6. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 7. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 8. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 9. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 10. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 11. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 12. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 13. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 14. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 15. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 17. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 18. Sales up 34% Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 19. Sales up 162% Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 20. Sales up 200% Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 21. Sales up 240% Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 22. Sales up 43% Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 23. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
- 24. Doug James MD Honey [email_address] Stuart Gates Associate director Levercliff stuart.gates@levercliff.co.uk Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
Editor's Notes
- There are plenty of signs energy in the market. Some, of course, driven by tourism but all with a bedrock of buoyant sales
- In hard times, people seek compensatory gifts or self-gifts to make up for other, more expensive treats being unattainable. Let’s see how these break down…
- Sounds simple but, like all success, it starts with a clear idea of who your targeting and why they should buy it. It’s a crammed market and you have to be rigorous about this bit.
- Firstly, there are, of course, still a few whose natural habitat is Kensington and Notting Hill. They need not concern us today. They are not real people. We are defining luxury as the frivolous, unnecessary purchase. Unnecessary from a practical point of view, that is, highly necessary from an emotional point of view.
- A small compensatory gift will ease the pain when you can’t go out to dinner, can’t buy that dress, have to shop carefully.
- You only have to look at the increasingly desperate 2 for 1 offers from the restaurant chains to know that there’s a shift to eating in. Many have discovered that you can have a great and indulgent evening in for a fraction of the cost of eating out
- We all have egos and there are great opportunities to profit from markets that set out to flatter. It only succeeds, however, if the aura round the offer is powerful Just compare Fortum’s vouchers with Aldi vouchers!
- With the weaker pound and the increase in BRIC tourists, there are great opportunities to create something definitively British but classy. And I wish someone would tell the 2012 Olympic shop!
- With the weaker pound and the increase in BRIC tourists, there are great opportunities to create something definitively British but classy. And I wish someone would tell the 2012 Olympic shop!
- At the heart of anything to do with luxury gifting lies the need to show that the gift is personal. A bit of foil and ribbon is not enough - that just says ‘I couldn’t be bothered so I got you this’.
- And, by the way, this is the stuff that the big players are pulling out of because it doesn’t fit their business model
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods
- Here’s how we applied this thinking together at Harrods