Running a successful real estate business is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. When you first started in real estate, you were probably never taught what you really needed to know about running a real estate business, including marketing, budgeting, advertising, negotiating skills, hiring and management strategies and more. Since then, what training has prepared you to run your business? The E-Myth Real Estate Agent fills this knowledge gap, giving you a complete toolkit for either starting a real estate business from scratch or maximizing an existing real estate practice, giving you the results you need to get off the real estate roller coaster. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a consistent, persistent, thriving real estate agent business. Having a real estate business can seem like a daunting task, with too few hours in the day, too many petty issues, and a constant struggle to create and implement systems to help you grow. The E-Myth Real Estate Agent offers you a road map that follows the E-Myth principals to not only create a self-sufficient, growing, and highly profitable real estate business, but will also help you build that business into an empire that can expand your real estate team or business across the globe. You will be able to take your real estate business to levels you didn’t think possible with this unique guide! Combining the wisdom of renowned business development expert, Michael E. Gerber, and the real estate expertise of Brad Korn, The E-Myth Real Estate Agent equips you with the knowledge to: Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines Transform yourself from a successful real estate agent into an automated real estate machine, selling more properties with less effort Rethink your practice, shifting from tactical thinking (working “in” your business) to strategic thinking (working “on” your business) Stop trading time for dollars and manage those processes through the ultimate systems that will deliver an incredible experience to your clients and customers and will allow you to add people for leverage and the system will ensure everything gets done, which becomes your Management System—for everything you do And implement innovative systems to produce consistent results as your practice grows.

1. Recording
For Real Estate
Brad Korn
The E-Myth
MakeThePhoneRingAgain.com

2. Brad Korn
⦿ Co-Author E-Myth Real Estate Agent with Michael Gerber
⦿ 25 years in Real Estate
⦿ Over 2200 Properties sold – 100 each yr
⦿ Nationally Certified Business Coach through
2 National Certifications
⦿ John Maxwell Coaching Founding Member
⦿ International trainer & speaker
⦿ President/Owner of CyberStars
⦿ Featured on HGTV, Radio, Real Estate Magazine and many other National Publications
⦿ Winner of National Home Store/Realtor.com Marketing Contest
⦿ Featured in multiple trade publications
The E-Myth For Real Estate

3. E-Myth:
Why Most Real Estate Businesses Don’t Work
And What to do About it
Real Estate Agent

4. Today’s Objective
Apply the E-Myth Principles
to Your Real Estate Business

5. 3 Personalities of all Businesses
• Entrepreneur
– The Visionary (equity)
• The Technician
– The Do’er (paycheck)
• Manager
– The Enabler (profit)

6. 3 Core Focus Points
• Client Fulfillment System
• Lead Capture System
• Lead Conversion System

7. 5 Core Principles
1.The Principle of Life
2.The Law of Objectivization
3.Working ON the Business, not IN it
4.Systemization
5.Business Development Cycle

8. Core Principle No. 1
• The Principle of Life
– Your business is a way to get more
out of your life. It is more than just a
job you have created for yourself,
but rather, it is there to serve you

9. Core Principle No. 2
• The Law of Objectivization
– View your business as separate from
you, like a product, so you will be able to
reinvent it. It is about taking a step
outside of your business, and looking at
it objectively

10. Core Principles No. 3
• Working ON the Business,
not IN it
– The business as a whole is the product,
not the things or the service the business
produces. You need to be focused on
building your business, not merely
cranking out products or services.

11. Core Principle No. 4
• Systemization
– View your business as an
integrated system. The
system does the work, and
people run the system

12. Core Principle No. 5
• Business Development Cycle
– The task of the owner is
continuous development of the
business through the ongoing
process of innovation,
quantification and orchestration

13. Business MYTHS
Sees the business as a place in which people
work to produce inside results for the
Technician, producing employee income
The E-Myth Reality:
System for producing outside results for the
customer, resulting in profits
The Technician:

14. Business MYTHS
The Technician:
Starts with the present, and then looks forward to an uncertain
future with the hope of keeping it much like the present
The E-Myth Reality:
Create well-defined future, and then come back to the present with
the intention of changing it to match the vision

15. Business MYTHS
The Technician:
Envisions the business in parts, constructed
from the bottom up, based on technical tasks
The E-Myth Reality:
Envision your business in its entirety, from
which is derived its parts. What’s important is
the business as a whole: how it looks, how it
acts, how it does what it is intended to do

16. Business MYTHS
The Technician:
Fragmented vision of the world, where
customer satisfaction represents a series of
problems to solve, with price, features,
availability, and support
The E-Myth Reality:
Integrated vision of the world, where the
customer need is an opportunity to make
meaning

17. Business MYTHS
The Technician:
Future is modeled after the present-day world,
the model of past experience, and the model of
getting paid for effort or results
The E-Myth Reality:
Present-day world is modeled after a vision of a
better way, one that will stand out with
customers from all the rest in the past, and give
the joy and satisfaction of success

18. Your Story
– Love what you do and it won’t feel
like work
• Pressures of getting ahead
• Family Time
• Monthly bills piling up
• Roller Coaster Pay
• Feel like you are doing everything right, but not
getting results of others or that you want
Chapter 1 & 2
• Unexpected Emergencies

19. Chapter 1 & 2

20. Chapter 1 & 2

21. Chapter 1 & 2

22. Money
– Operating Account & Capital Account
• Find out true profit flow
– Inventory of Current Systems/Software/Programs
• What is your current ROI
– Formula: 5x’s Return
• How many sales or net $$ will be 5x’s return on
investment
– Equity – Your turnkey system
• Your perfect process
Chapter 3 & 4

23. Planning
– Big Why
– A+ Paper exercise
• Write it at 3 years or 5 years
– Perfect Process
• Your perfect process IS your business plan
• Deal plan
– Team “Why” and processes required by everyone
• Completion Plan
– Accountability
• Getting Things Done System by David Allen
Chapter 5 & 6

24. Perfect Process Chapter 5 & 6

25. Management
– Invent Systems & TRUST the System
• Custom Plans – your perfect process
• Self Accountability Plans
• Team Accountability Plans
– Your Personal Touch Systems
• Your Touch and Talk to Employees System
• Your Touch and Talk to Clients & Customers System
• Your Pipeline Conversion System
Chapter 7 & 8

26. People
– Leverage
– Talent is Overrated
– Replace leveraged time with more $$$ productive activity
– Remember the 80/20 rule
• You will need to let 80% of your employees or team go
• Only 20% will be really good
• Less than 3% will be extraordinary
Chapter 9 & 10

27. Team Members
– Everyone that touches your
client or file
• Make a list of where you lose control of your
transaction
– Before hire
• Have them put a business plan together how THEY
will help your business grow
Chapter 11 & 12

28. Estimating
– Instant Listing Process
– People Only Calendar System
• Getting Things Done by David Allen
– Tracking System
• What is your Lead Capture Tracking System
• What is your Lead Conversion Tracking System
Chapter 13 & 14

29. Clients
– What do THEY want
• Client Survey and Feedback
– How to Communicate with Them
• Multiple Systems:
– High maintenance/high touch
– Low maintenance/keep the touch
– How to Keep them Happy
• Constantly Touch Base
– How to Deal with Dissatisfied Clients
Chapter 15 & 16

30. Growth
– Annual Review of the Perfect Process
Systems
– Bigger & Better Lead Sources
– Additional Revenue Sources
– Review Capture Systems
Chapter 17 & 18

31. Change
– Perfect Process Spreadsheet
• Your business with contract and expand
– Adding
• People
• Systems
• Technology
– Tweak Current
Systems
Chapter 19 & 20

32. Time
– Systems
• Getting Things Done
– Free up your time
– Calendar
• Working “ON” time
– Time Tracker for 2-3 Weeks
• Highlight Activity
– Green – bringing in NEW dollars
– Yellow – could be delegated
– Orange – only you can do
Chapter 21 & 22

33. Work
– You get to do what YOU like to do
• Tactical: Your Systems
• Strategic: Look Ahead
– Make systems better
– Other revenue streams
– Next level business or clients
» More profit, less work
– With Systems You can Live Your Life and have
the Business Inside of that
Chapter 23 & 24

34. Taking Action
– To Do Action List
• Top 5 Ideas List
• Top 3 Implementation List
– Vision
• A+ Paper
– Without a vision, no one will know what direction you are
headed
• Perfect Process
– Your client fulfillment system must be visualized and automated
Chapter 25 & 26

35. Chapter 25 & 26

36. Innovation
Quantification
Orchestration

37. PLUS
FREE Resource Site
www.EMythRealEstateAgent.com
Be one of the FIRST to get access to the book
E-MYTH Real Estate Agent