The document provides local real estate market statistics for several Massachusetts towns, including sales, inventory, and months of inventory over the past two months. It shows that months of inventory increased in most areas compared to the previous period. Suggestions are made for real estate marketing strategies such as mailings to expired listings and pop-bys with targeted information.
6. Lancaster 01523
Sales 2 months 8/2 = 4
Inventory 37-1 active flagged = 36
Months Inventory 9
Prev. 5.7 months inventory based on 3
months – UAGs today is 4 so this may be the trend
16. See a couple of expireds on a target
street?
• Start a street mailing with market information –
2 mailings indicating market changes
• One pop-by with something of interest (seeds
and a trowel? Red Sox schedule?)
• Stop by your target expireds with our seller
handout and a mini market analysis