Today, you’ll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings. Our audience is smarter than ever when it comes to digital communications. Today’s consumers are more connected and have higher expectations than ever before. With messages overflowing in your prospects’ inboxes, it’s easy to understand why the majority are ignored or end up in the trash—so how can you make your newsletter stand out in the inbox and convert? Let's find out.