Lorange Institut of Business Zürich bietet hochwertige Information in hoher Dichte zu einem aktuellen und für Sie relevanten Thema. Zu diesem Zweck lädt das Institut herausragende Spezialisten aus dem jeweiligen Gebiet für Vorträge und Workshops ein. Neben wertvollen und praktischen Ratschlägen ist der Anlass eine herausragende Gelegenheit, Ihr Netzwerk zu erweitern.Working Smarter in a Digital Economy: New Opportunities for Doing Business Online.
Geschwindigkeit, die Fähigkeit, sich schnell auf neue Situation einzulassen, ist eine Schlüsseltugend in der Wirtschaft. Aus diesem Grund haben wir die Veranstaltungsreihe "Speed, Action: Results!™" gestartet. Motto: 1 Tag - 1 Thema.
Hofrat Suess GmbH wurde eingeladen die Moderation des Events zum Thema ‚Working Smarter in a Digital Economy: New Opportunities for Doing Business Online’ zu übernehmen. Clemens Maria Schuster redet zudem über ‚Cupcakes and Applestrudel. Or: Generating Business through Social Media’.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Cupcakes and Applestrudel. Or: Generating Business through Social Media
1. Working Smarter in a Digital Economy: New Opportunities for Doing Business Online
Cupcakes and Applestrudel.
Or: Generating Business through
Social Media
19.4.13
2. Content
1. What is Social Media 2013?
- Social than Media
- Social Media is content, community, platforms
- Social Media is strategy
2. Social Media Business
3. Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
3. Cupcakes and Applestrudel. Or: Generating Business through Social Media
1. What is Social Media 2013?
Social than Media
• eye level
• authenticity
• transparent
• interaction
• storytelling
19.4.2013 #lorangeSAR @hofrat
4. Cupcakes and Applestrudel. Or: Generating Business through Social Media
1. What is Social Media 2013?
Social Media is content, community, platforms
• active
• sharing
• talking, interacting,
chatting, discussing
• tell the story ongoing
19.4.2013 #lorangeSAR @hofrat
5. Cupcakes and Applestrudel. Or: Generating Business through Social Media
1. What is Social Media 2013?
Social Media is strategy
• change of paradigmata
• think mobile, think geo
• how information flows
• corporate communic.
• be personal, tell a story
19.4.2013 #lorangeSAR @hofrat
6. Cupcakes and Applestrudel. Or: Generating Business through Social Media
2. Social Media Business (part 1)
• advertising is dead
• niche or next big?
• content and people business
19.4.2013 #lorangeSAR @hofrat
7. Cupcakes and Applestrudel. Or: Generating Business through Social Media
2. Social Media Business (part 2)
• social data + geo data = big data,
social enriched geo data = networks of trust
• experts and innovation
• part of the community
19.4.2013 #lorangeSAR @hofrat
8. Cupcakes and Applestrudel. Or: Generating Business through Social Media
3. Generating Business through Social Media
• Case: Social than Media: deal.ch, uetliberg.ch
19.4.2013 #lorangeSAR @hofrat
9. Cupcakes and Applestrudel. Or: Generating Business through Social Media
3. Generating Business through Social Media
• Case: Social Media is content, community,
platforms: one100.ch
19.4.2013 #lorangeSAR @hofrat
10. Cupcakes and Applestrudel. Or: Generating Business through Social Media
3. Generating Business through Social Media
• Case: Social Media is strategy: landbote.ch
19.4.2013 #lorangeSAR @hofrat
11. Cupcakes and Applestrudel. Or: Generating Business through Social Media
Contact
Speaker: Mag. phil. Clemens Maria Schuster (@hofrat)
+41 (0)76 540 52 88
clemens@hofratsuess.ch
Adress: Hofrat Suess GmbH
Gärtnerstrasse 18
CH-8400 Winterthur
hofratsuess.ch
Hofrat Suess is an agency for digital, interactive, and sustainable communication
and marketing. We love strategy, consulting, conceptual design, and implementati-
on. We realise holistic projects following transparent criteria.
19.4.2013 #lorangeSAR @hofrat
12. Thanks for listening and
enjoy the strudel
Hofrat Suess gmbh . Gärtnerstrasse 18 . CH-8400 Winterthur . hofratsuess.ch