Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
'it's not all flash!
1. ‘it’s not all flash!
(or designing and executing effective communication
plans across traditional and digital channels)’
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
the online version of this presentation with full multimedia can be found at this url
after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html
13. conversion or the ‘admitted to
enrolled gambit’
entire campus effort
multitech
letter department chairs
parents vip page grand avenue
events
special tours
flow
qr tour confirmation
website
e-mail drivers u portal
gps tour virtual viewbook
out of state reception e-surveys
chats
phone-a-thon
phone blasts
continues to first day
17. prospective parent
information on majors
tour registration
general campus information
18. newly admitted parent VIP page
the letter
information gathered
parent bio/demo
connection to student established
parent comments
vip page (video)
out of state receptions
special open house meeting
orientation programs
19. alumni ambassadors
vip page
building ambassador pool
out of state receptions
advancement
touch
21. the evolution
Then Now
300+ letters
Out of state reception
Parents VIP page
Phone blasts
Brochures
Phone-a-thon
QR tour confirmation
Catalogue
Social media
Special tours
CD Rom’s
U portal
Virtual view book
Website
Mailers
Phone blasts
Phone-a-thon
Paper application
QR tour confirmation
Social media
Printed View Book
Special tours
U portal
Virtual view book
Website
22. the team
my team (video – true life)
equipment
steadicam (video)
dolly (video)
DSLR
space
‘more with less’ defined (video)
23. the process
no committees (allergic)
knowing the campus
ford tough!
initial stage
identify need
establish timeline
determine content
script
wordsmith
clever copy
production
distribute
24. results
applicant pool
admitted pool
my pool
32. evaluations
www.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
‘it’s not all flash! (or desining and executing
effective communication plans across
traditional and digital channels)’
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
com@calpoly.edu
the online version of this presentation can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html