1. STAND FOR CHILDREN:
KEEPING KIDS IN EDUCATION
AND EDUCATION IN
THE PUBLIC AND POLITICAL EYE
By: Lindsey Scheltema and Michele Hladik
PBRL450 H1WW
12-17-11

2. A TEAM EFFORT
Stand for Children
Mission: Educate all children
Non Profit in 9 states
Public and political resources
Our Firm
Knowledgeable
Experience with non profit s
Wide range of public and political resources

3. THE ISSUE AT HAND
High dropout rates
 Especially inner city schools
 African Americans and Hispanics
Leads to increase in social services
 More unemployment
 More food stamps and other aid
 Higher chance of incarceration
Education issues have dropped in
public and political priority

4. GOALS AND OBJECTIVES
Decrease dropout rates
Increase public awareness
Make these issues a top
priority for lawmakers
 Start with Republican primary
election
 Expand to General election

5. THE TARGET AUDIENCE
Direct Audience
Tax payers
 Parents age 30-50
 From urban areas
 Modest and limited incomes
Politicians
 Local, state and federal
 Primary candidates
 General election candidates
Indirect Audience Unintended Audience
Urban areas
 Non parents age 30-50 Those over 50 years old
 Higher incomes
Rural areas Those under 30 years old
 Parents age 30-50
 Modest income

6. STRATEGIES AND TACTICS FOR SUCCESS
Public Awareness
School district wide PTO meetings
 Share statistics and issue
 Pass out flyers and informative materials
Community activity, events, fairs, and parades
Sponsor awareness competitions
 Incentives to schools that participate
 Most creative programs
 Special clubs for those at risk of dropping out
Public Service Announcements
 Young student gradually grows into mature adult
 Former dropouts who regret the decision
 Students who have come close to dropping out, but didn’t
Encourage community members to contact political leaders

7. STRATEGIES AND TACTICS FOR SUCCESS
Political Awareness
Contact politicians to discuss the dropout issue
 Encourage making it a priority
 Offer support for those who do
Host a series of political debates
 Start with local and state races
 Primary elections
 November general election
 Sponsored by tv network
Two spokesperson
 First Lady Michele Obama
 Popular liberal
 African American example of hard work
 Senatorial hopeful Joe Cruz
 Up and coming conservative
 Popular in Hispanic communities

8. WORKING TOWARD PROGRESS
Within the first two weeks:
Contact candidates
Establish media sponsors
Finalize plans with spokespeople
List of future events
Establish PTO meetings
Order printed materials

9. WORKING TOWARD PROGRESS
Within the first month of the campaign:
Begin filming of the PSAs
Schedule community events
Issue a press release announcing plans
Begin attending community and PTO events
Begin evaluating campaign
One month before each primary:
Finalize plans for each debate
Begin promoting each debate

10. WORKING TOWARD PROGRESS
Three months after the start of the campaign:
Announce the awareness contest winners
Award contest prizes
After the general election in November 2012:
Touch base with political campaign winners
Review the evaluation

11. BUDGETING FOR SUCCESS
Mostly be funded through
sponsorships and donations
 Local businesses
 Network television
Few expenses including:
 $2,000 per state for the printing of
handout materials
 $1,000 per state for awareness
campaign awards
 Other awards from donations
 $3,000 to film each of the two public
service announcements
 PSA air time donated by the local
broadcast sponsors.

12. EVALUATING THE PLAN
Compile the number of news stories
Track school participants
Requests for special PTO meetings
Attendance at each event
Number of politicians who place the
dropout issue and education as
one of their top three priorities
Regular evaluations:
 End of the first month
 Every two months after

13. CONCLUSION
High school dropout rates
are a drain on
Public awareness and
political presence are key
Engage the public through
spreading awareness
Develop political ties

14. QUESTIONS

15. REFERENCES
About Stand for Children. (2011). Stand for Children. Retrieved December 1,
2011, from http://www.stand.org/Page.aspx?pid=1268#vision
America’s young adults at 23: School enrollment, training, and employment
transitions between ages 22 and 23 summary. (2011) United States
Bureau of Labor Statistics. Retrieved December 1, 2011, from
http://www.bls.gov/news.release/nlsyth.nr0.htm
Dillion, S. (2009 October 8). Study finds high rate of imprisonment among
dropouts. The New York Times. Retrieved December 1, 2011, from
http://www.nytimes.com/2009/10/09/education/09dropout.html
Nads. (2011 June 22). MTV May Exploit High School Dropouts. Newsgasm.
Retrieved December 12, 2011 from http://www.tvgasm.com/newsgasms
/mtv-may-exploit-high-school-dropouts/
Politicians sweep midterm elections. (2006 November 7). The Onion.
Retrieved December 12, 2011 from http://www.theonion.com/
Articles/politicians-sweep-midterm-elections,2083/