Lessons Learned From Social Media Week (NYC), February 17-21, 2014 by Sebastian Aroca, Hispanic Market Advisors and LatinoSEM.com

1. www.latinosem.com / ww.hispanicmarketadvisors.com
SOCIAL MEDIA WEEK – New York 2014
February 17-21, 2014 at Highline Stages, NYC
LESSONS LEARNED
By
Sebastian Aroca
LatinoSEM.com
HispanicMarketAdvisors.com
CreateAnArticle.com
Email me at sebastian@hispanicmarketadvisors.com
Tweet me at @HispanicMarkets or @Latinosem
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
1

2. www.latinosem.com / ww.hispanicmarketadvisors.com
Lessons Learned, compiled from my own notes:
1. Find what your consumers are emotionally connected to
2. Create unique rich mobile ready content (a combination
of text, audio and visual)
3. Have that content strategically distributed and placed in
front of the right audience
4. Measure reach (inner and outer circles), inclusion and
engagement with actionable valuable metrics
5. Make corrections and adjustments to what you do and
create
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
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3. www.latinosem.com / ww.hispanicmarketadvisors.com
1. Find what your consumers are emotionally
connected to

What are your customers watching and sharing?

Why are they sharing that content?

How often are they sharing that content and
how?
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014
3

4. www.latinosem.com / ww.hispanicmarketadvisors.com
2. Create unique rich mobile ready content (a
combination of text, audio and visual)

Include emotional triggers and touch points including
identity

Speak to your audience in a personal level

Drive people to take an action (read, sing
up, purchase, share, etc)

Make your brand social by making your content
valuable and sharable
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
4

5. www.latinosem.com / ww.hispanicmarketadvisors.com
3. Have that content strategically distributed
and placed in front of the right audience
Directly with the use of search (organic and paid) and social
techniques such as Google Hangouts
+
Indirectly with the help of key influencers (bloggers, brand
ambassadors, etc) that are the street cred & community
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
5

6. www.latinosem.com / ww.hispanicmarketadvisors.com
4. Measure reach (inner and outer
circles), inclusion and engagement with
actionable valuable metrics
Understand differences between "vanity metrics" and
"actionable metrics"
+
Use social monitoring and buzz management tools such as
sprout social or hootsuite pro
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
6

7. www.latinosem.com / ww.hispanicmarketadvisors.com
5. Make corrections and adjustments to
what you do and create
Continue the social listening, storytelling, and client-centric
content marketing cycle
+
Plan and execute a sustained communication strategy that
allows you to maximize your online presence
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
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8. www.latinosem.com / ww.hispanicmarketadvisors.com
WATCH STREAMING VIDEOS AT:
http://socialmediaweek.org/newyork/schedule/
SOCIAL MONITORING TOOLS & MORE:






sproutsocial.com/Monitoring
hootsuite.com/plans
socialmention.com
sysomos.com
Radian6
klout.com
UPCOMING LATINO SOCIAL 2014 EVENT:
http://www.hispanicizeevent.com/
Lessons Learned From Social Media Week (NYC)
February 17-21, 2014 - @smwnyc
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