What is Hispanic Heritage Month? How can Members and their staff observe HHM? The Hispanic Leadership Network highlights 5 ways to engage Hispanics this HHM.

1. The Hispanic Leadership Network Guide
for Hispanic Heritage Month 2013

2. WHAT IS HISPANIC HERITAGE MONTH?

3. “HISPANICS HAVE PLAYED AN IMPORTANT ROLE IN THE
SETTLEMENT AND DEVELOPMENT OF OUR COUNTRY.”

4. Spanish Explorers
Hernando
de
Soto
Juan
Ponce
de
Leon
Vasco
Nunez
Balboa

5. St. Augustine, FL
The oldest continuously occupied
European-established settlement in
the U.S.

6. “HISPANIC HERITAGE MONTH PAYS TRIBUTE TO
THIS VIBRANT COMMUNITY AND THEIR
CONTRIBUTIONS TO OUR RICH AMERICAN STORY.”

7. 5 WAYS
TO ENGAGE HISPANICS
THIS HISPANIC HERITAGE MONTH

8. GET TO KNOW THE ENTREPRENEURS
1. Tour A Local Hispanic-
Owned Small Business

9. AMERICAN HISPANICS ARE THE FASTEST GROWING GROUP OF
SMALL BUSINESS CREATORS
1.7 million
3.2 million
2002 2013
Projected number of Hispanic-owned businesses in U.S.
Source:
U.S.
Hispanic
Chamber
of
Commerce
and
Geoscape,
2013

10. • Reach out to your local Hispanic
Chamber of Commerce
• Highlight a job creator in your
district
• Invite the press to attend as well

11. ACKNOWLEDGE THE HISPANICS IN YOUR DISTRICT
2. Give a Floor Speech

12. RECOGNIZE A HISPANIC LEADER OR VETERAN IN YOUR DISTRICT
3.4%
4.6%
11.4%
12.0%
13.0%
1.4% 1.9%
5.0%
6.0% 6.0%
1971 1989 2004 2010 FY2011
Active-duty Soldiers with a Hispanic heritage sorted by year and rank
Enlisted Officer
Source:
h=p://www.army.mil/hispanicamericans/english/about/staDsDcs.html
Based
on
the
2000
Census,
the
projected
populaDon
for
2010
and
beyond
shows
significant
growth
in
Hispanics
in
the
U.S.

13. GET TO KNOW YOUR COMMUNITY
3. Establish a Hispanic
Advisory Committee

14. Committee members should include
• Business leaders
• Religious leaders
• Academic leaders
• Local government officials

15. Invite the Committee Members to
meet with you regularly and offer
insights into the issues that matter to
the Hispanic community.

16. INVITE THE COMMUNITY TO GET TO KNOW YOU
4. Conduct Mobile Office
Hours

17. Hispanic communities may not have
an institutional knowledge of the
services a congressional office can
provide.

18. Go into Hispanic neighborhoods and
bring constituent services to them.

19. ENGAGE HISPANIC MEDIA
5. Commemorate
Hispanic Heritage Month
with Op-Eds & Social
Media.

20. Write an Op-Ed highlighting the
contributions of Hispanic Americans
or addressing issues of concern to
Hispanics in your area.

21. By introducing yourself to Hispanic
media, you’ll make relationships that
may result in future appearances and
interviews.

22. It isn’t necessary to speak Spanish in
order to engage Hispanic media.

23. HISPANIC MEDIA HAS TREMENDOUS REACH
1.80
3.60
1.50
3.45
1.47
4.66
1.44
5.40
1.15
3.61
Viewers Ages 18-49 Viewers Ages 2 and Older
Primetime Broadcast Network Viewership
(in millions)
Univision FOX NBC CBS ABC
Average
nightly
number
of
viewers,
June
27
-­‐
July
24,
2013.
Source:
Nielsen,
2013

24. Popular hashtags for engaging
Hispanics on Twitter are #HHM2013
and #latism.

25. HISPANICS USE SOCIAL MEDIA MORE THAN ANY OTHER ETHNIC GROUP
34.5%
23.4%
23.4%
57.0%
49.8%
56.1%
5.4%
13.7%
9.1%
1.5%
7.7%
4.0%
1.6%
5.4%
7.3%
Daily Time Spent on Social Media Sites by US Internet Users,
by Race/Ethnicity, Feb 2012
None 1-5 hours 6-10 hours 11-15 hours 16+ hours
Black
Hispanic
Total
Note:
ages
18+
numbers
may
not
add
up
to
100%
due
to
rounding:
access
via
any
device,
including
laptop,
smartphone,
or
tablet
Source:
BIGinsight,
“American
Pulse
Survey,”
Feb
21,
2012

26. For more information, including a
more in depth plan for your district,
please reach out to the Hispanic
Leadership Network.

27. Hispanic Leadership Network
contact@hispanicleadershipnetwork.org
HispanicLeadershipNetwork.org
@HispanicLN