To determine marketing success, measure a few factors. Start tracking conversions with Conversion Tracking, a free tool. After that, you may track conversions, cost per conversion, conversion rate, keyword conversion statistics, and landing page data.

1. When you hear the word “audit,” do you
immediately think of higher conversions,
more qualified leads, and increased
marketing ROI? 📋= 💰
Sales and lead generation are frequent corporate objectives. Direct-response marketing urges
people to purchase a product or sign up for a newsletter. Google Ads and Facebook ads have
certain best practices for putting up traffic-generating or lead-generating campaigns.
Where to run Google Campaigns?🏃
Use a combination of keyword-targeted advertising on the Google Search Network and Google
Display Network. Why?
1. Google Search Network
Google Search Network advertising might display in search results. Bid on business-related
keywords. Your ad may display when people search for your term.
1. Search Partners
Your Google Ads might display on other search engines. These sites may boost your lead
generation with high-quality visitors. Search Partner properties may display your adverts
alongside search results.
1. Google Display Network
Contextual targeting on the Google Display Network lets you target sites that match your
advertising message. We use contextual targeting to find relevant sites for your keywords.
Thus, we may reach potential clients who are reading and browsing similar information.
Facebook lead ad tips💪
💲Offer Incentives
A promo coupon or free download demonstrates to clients you respect their data.

2. Few examples:
● Deals and offers
● Enter competitions.
● Get samples
● Participate in events
● Pre-order items
● Study and whitepaper downloads
🎫Stick to your offer
Before joining up, explain your value proposition. Facebook suggests including this
information in promotional content and form introductions. To avoid confusion, brand the
whole experience.
⚓Engaging content and forms
Lead advertising works best with the right media. For example, a carousel may be excellent
for displaying several goods or features. Short videos are ideal for narrative and brand
recognition. For optimum results, use high-quality photos, videos, and content.
⛺Maintain a basic form.
The simpler your form, the greater your completion rate. Each question raises the likelihood
of a form abandonment, according to Facebook. Limit your form's multiple-choice questions
to three or four.
⁉️Inquire properly
Choose from multiple-choice, short-answer, and conditional questions that alter dependent on
prior answers.
Store Locator and Appointment Scheduling features enable users to search for local locations
and arrange visits.
🔍Find your audience
● Lookalike audience

3. To locate more consumers, develop a Lookalike Audience based on your best customers.
Explore lookalike audiences.
● People near you
If your Facebook account is controlled by a representative, you may utilize the business
locate tool to tailor advertising to individuals near your establishments. This audience is
perfect for scheduling appointments, demonstrations, or encouraging consumers to come.
● Custom audience
Custom audiences may include newsletter subscribers, site and app users, and CRM contacts.
● Test to Optimize
A/B testing and fine-tuning provide the best lead advertising. Run two distinct lead
advertisements. Run lead advertisements with varied form lengths to monitor completion
rates.
Measure Effectiveness
To determine marketing success, measure a few factors. Start tracking conversions with
Conversion Tracking, a free tool. After that, you may track conversions, cost per conversion,
conversion rate, keyword conversion statistics, and landing page data.