Suppose you seek a precise solution for your Facebook and Instagram advertising budget. In that case, you should focus on the two principal insights influencing your primary concern: cost per lead and conversion rate. All the above are the best ways to set up a Facebook and Instagram ad budget. It will assist you with deciding the amount you'll have to spend on social media advertisements to meet your sales objectives. If your results show a number that is more than you're willing to pay, return and change the numbers to choose a financial plan that works for your business.