1. 2012 May
MOST PROMOTED PRODUCT IN MAY
In all promotional leaflets in Ukraine for the month of May, it
appears that the most promoted PRODUCT was:
PEPSI with his 1 Bottle of 2 L.
This product was promoted 9 times during this period

2. 2012 May
CALENDAR OF PROMOTIONS
The seasonality of communication for PEPSI – 1 Bottle of 2 L. is:
The strongest campaigns for this product have been made
on the months of May 2012, April 2012, December 2011.
The lowest period being : August 2011, June 2011, November
2011.
* Analyze for PEPSI with his 1 bottle of 2 liters

3. 2012 May
CONSUMER ADVANTAGES
The mechanism that
suffered the strongest
regression is Немедленная
скидка With 32,3 lost points
The mechanism with the
biggest progression is On
pack avec 9,8 with points
gained
* Analyze for PEPSI with his 1 bottle of 2 liters

4. 2012 May
COMPETITION
Total: 62 competitors for the promotions of
these products in the promotional leaflets
As Share of Voice, this product had an average of 37,09% in all the
leaflets where were found products from the same market.
The greatest progression in share of voice is in МЕТРО with a gain of
42,1 points
The biggest decline in Share of voice is in ВЕЛИКА КИШЕНЯ with a
regression of -22,6 points
* Analyze for PEPSI with his 1 bottle of 2 liters

5. 2012 May
PRICE ANALYZE

6. 2012 May
MARKET ANALYZE
Market selection: COLA
From June 2011 until May 2012 the share of voice of this market is
18,3%; whithout progression, from all categories БЕЗАЛКОГОЛЬНЫЕ НАПИТКИ.
4%, whithout progression, from all categories НАПИТКИ .
In the market COLA, 41 references were added:
1 Марка дистрибьютера, 40 Национальный брэнд
Compared with the same period of the previous year is a progression of 70,8%
In the market БЕЗАЛКОГОЛЬНЫЕ НАПИТКИ, 614 references were added
41 Марка дистрибьютера, 8 Название не определено, 565 Национальный брэнд
Compared with the same period of the previous year is a progression of 5,9%
In the market НАПИТКИ, 2931 references were added
56 Марка дистрибьютера, 102 Название не определено, 2773 Национальный брэнд
Compared with the same period of the previous year is a progression of 11,7%
* Analyze for PEPSI with his 1 bottle of 2 liters

7. 2012 May
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ул. Ярославов Вал, дом 13/2, литера «Б», офис 3, Киев