2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
38.50%
PEPSICO INC
15.90%
DROGA KOLINSKA DD
JAMNICA D.D.
12.90%
4.30%
SNU
SKU
336
485
504
198
235
255
228
234
252
59
COCA-COLA COMPANY
PO
72
106
VODA VRNJCI AD
3.20%
80
108
114
DELHAIZE GROUP SA.
2.90%
15
21
34
NECTAR DOO
1.90%
42
43
66
ELIXIR GROUP
1.40%
43
53
61
FRUVITA D.O.O.
1.30%
30
34
51
KNJAZ MILOŠ AD
0.80%
23
32
35
190
279
316
Brands outside selection
16.90%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
COCA-COLA COMPANY
PEPSICO INC
7.5
-7.3
DROGA KOLINSKA DD
1
JAMNICA D.D.
1.5
VODA VRNJCI AD
1.3
DELHAIZE GROUP SA.
-0.9
NECTAR DOO
0.1
ELIXIR GROUP
0.6
FRUVITA D.O.O.
-0.1
KNJAZ MILOŠ AD
Brands outside selection
-0.9
-2.8

4. 5.00%
0.00%
4.90%
1.70%
1.70%
1.90%
1.90%
2.20%
2.20%
3.20%
3.60%
3.60%
7.80%
8.00%
10.60%
12.10%
34.50%
SOV RETAILERS
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
4.80%
6.10%
COCA-COLA COMPANY 17.10%
17.20%
31.30%
DELHAIZE GROUP SA.
34.70%
DROGA KOLINSKA DD
23.80%
ELIXIR GROUP
FRUVITA D.O.O.
37.90%
42.00% 5.20%
43.60% 45.30%
1.70%
49.30%
2.40%
8.60%
4.90%
26.40%
11.60%
JAMNICA D.D.
NECTAR DOO
24.10%
21.30%
4.30%
4.40%
19.00%
PEPSICO INC
29.10%
23.00%
9.80%
Brands outside selection
3.90%
3.00%
24.30%
24.10%
2.90%
4.30%
22.80%
2.70%
4.00%
16.20% 17.30%
33.60% 1.50%
14.20%
7.20%
37.30%
24.30%
27.10%
2.20%
11.90% 28.10%
4.30%
53.60%
16.10% 10.70%
2.60%
0.40%
1.90%
0.70%
7.50%
35.00%
20.80%
13.40% 7.50%
39.10%
VODA VRNJCI AD
7.90%
0.40% 33.80%
2.20%
KNJAZ MILOŠ AD
27.20%
19.50%
2.80%
2.90%
7.20%
20.50%
4.80%
21.80%
4.80%
13.60%
12.50%
2.80%
2.60%
1.40%
5.10%
1.40%
1.90%
0.30%
10.80% 0.70%
10.00%
6.60%
18.40% 10.50% 23.90%
21.90% 20.00%
18.20%
2.70%
1.20%
12.20% 12.60% 3.50%
4.20%
30.10%
19.70%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
8%
Nacionalna robna marka
92%

7. HIT PROIZVOD

8. Hvala na pažnji
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