The eCommerce market is still growing at a fast rate. Since 2014 the global eCommerce sales have been growing at an average of 20% per year. However, this rise does not only increase the revenue, but the competition in the market. Especially big players like Amazon, Walmart, or Alibaba are pushing to increase their market share. https://www.go-globe.com/importance-of-site-optimization-in-todays-competitive-business-infographic/