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XamXpert Marketing Plan for New Android App
- 1. XamXpert Marketing Plan for New Android App
- 2. The Marketing Plan: Outline Executive Summary Situation Analysis Goal Strategy Product Implementation Control Exhibits
- 4. XamXpert is a comprehensive learning app for students preparing for IIT- JEE,AIIMS, NEET and other competitive exams. Effective methods of excelling each topic with ease and efficiency Advanced problems and quizzes with absolute solutions. Video lectures and use of Animation makes learning better for students.
- 6. Android has the largest market share of 57% . The product portfolio of Google play store is very diverse. It has all types of apps from games to social apps to personal apps like calendars. COMPANY OVERVIEW
- 7. MARKET OVERVIEW: COMPETITION ROBOMATE + TOPPR • 1 Million Downloads • 4.2 Rating • 500 thousand Downloads • 4.5 Rating
- 8. TARGET CUSTUMERS Despite the usability of the app being open to a wide- range of daily users, the target customers are 70% of the potential consumer base, i.e. 11-12th class Students.
- 9. Most of the +2 Board Students are preparing for college entrance examinations for their better higher studies. This segment will generate the major revenue, as they are more likely to buy the Premium Version. They are also an accessible consumer base, as they can be effectively reached via Social Media and the Internet. Various innovations are bound to attract the tech-savvy generation.
- 10. Goals
- 11. Short Term : Get Maximum number of downloads and High ratings Mid-Term : Converting Free users to Premium users Post Mid-Term: Promote innovations to retain market LONG TERM: Generate a revenue of $1.5 million i.e. target 1 million downloads
- 15. Learning Material for different competitive levels- Basic, Moderate and Advanced. Problems and Exams with thorough Solutions to understand mistakes by students. Video Lectures and Animation for easier and effective learning. Doubt Clearing Forums in which students can post their doubts which will be soon be solved and explained by an expert. 1-to-1 Experts talks with teachers with elaborate doubt clearing and concept explanation.
- 18. COMPANY : ALL TEAMS App Development Team Teaching Experts Team Content Creation Team Marketing Team Public Relations Team Data Analysis Team Accounting Team
- 20. POINT OF PARITY: Basic Learning Materials can be almost same according to given syllabus. Doubt Clearing Forums Coverage of Different competitions. POINT OF DIFFERENCE: 1-to-1 Expert talk with teachers. Easy Access to all the information. Better Analysis of test series.
- 22. The good intentions of XamXpert is providing high- quality customer service. Social Publicity and Giving incentives to try the app are important. This strategy make the customers aware about this app generation.
- 23. COLLABORATION The key collaborators of XamXperts will be Online Video Lecture websites/ exam-papers sites/ well-known Faculties etc.
- 26. FREE VERSION Basic and Moderate Learning Material and Notes. Previous Examinations solved Papers. Access to Doubt Clearing Forums. Performance analysis with archive of one week.
- 27. PREMIUM VERSION Advanced Learning Material and Notes. 1-to-1 Direct expert talk with teachers. Access to Doubt Clearing Forums. Performance analysis with archive of one year.
- 30. The Price of the Premium Version the App is 4.99$ at which you can access all the premium membership features with Ease.
- 39. DISCLAIMER Created By Himanshu Kala, IIT Bombay, During a marketing Internship By Prof. Sameer Mathur, IIM Lucknow.