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[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf

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[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf

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Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?

Here are a few free templates she shared during her talk at BrightonSEO in October 2022:

1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R

2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return

Have any questions? DM her on the following social media:

Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/

Book a calendar with her at https://calendly.com/missivedigital/15min

More info about Missive Digital - https://missivedigital.com/

Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?

Here are a few free templates she shared during her talk at BrightonSEO in October 2022:

1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R

2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return

Have any questions? DM her on the following social media:

Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/

Book a calendar with her at https://calendly.com/missivedigital/15min

More info about Missive Digital - https://missivedigital.com/

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[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf

  1. 1. It was 2018... @himani_kankaria #BrightonSEO missivedigital.com
  2. 2. It was 2018... When I entered into SEO consulting @himani_kankaria #BrightonSEO missivedigital.com
  3. 3. Larger challenges I faced @himani_kankaria #BrightonSEO missivedigital.com
  4. 4. Consultants are expected to bring ROI right after they've been hired. Larger challenges I faced @himani_kankaria #BrightonSEO missivedigital.com
  5. 5. Consultants can never be in-house employees (the pandemic is the example). Larger challenges I faced @himani_kankaria #BrightonSEO missivedigital.com
  6. 6. If I have to sustain in this industry, I would need to... @himani_kankaria #BrightonSEO missivedigital.com
  7. 7. If I have to sustain in this industry, I would need to... Bring Conversions... @himani_kankaria #BrightonSEO missivedigital.com
  8. 8. If I have to sustain in this industry, I would need to... Maximize ROI... @himani_kankaria #BrightonSEO missivedigital.com
  9. 9. When someone says, it's easy to maximize ROI faster @himani_kankaria #BrightonSEO Source: Los Angeles Times missivedigital.com
  10. 10. B2B buying got more complex @himani_kankaria #BrightonSEO missivedigital.com
  11. 11. Focus more on building loyalty than just revenue. @himani_kankaria #BrightonSEO missivedigital.com
  12. 12.   As of August 2022, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Source: emarketer.com @himani_kankaria #BrightonSEO missivedigital.com
  13. 13. Preferences of platforms changed for some audiences Source: Ofcom @himani_kankaria #BrightonSEO missivedigital.com
  14. 14. SEO cannot play alone @himani_kankaria #BrightonSEO missivedigital.com
  15. 15. SEO cannot play alone in the game of marketing. @himani_kankaria #BrightonSEO missivedigital.com
  16. 16. SEO cannot play alone in the game of marketing. in the game of business. @himani_kankaria #BrightonSEO missivedigital.com
  17. 17. Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  18. 18. Remarketing SEO is all about being visible every time your audience searches for you on Search @himani_kankaria #BrightonSEO missivedigital.com
  19. 19. Remarketing SEO It's an approach in your SEO strategy to help you build visitors' trust so that they convert. @himani_kankaria #BrightonSEO missivedigital.com
  20. 20. Remarketing SEO builds brand loyalty. @himani_kankaria #BrightonSEO missivedigital.com
  21. 21. Remarketing SEO focuses on what can contribute to Search @himani_kankaria #BrightonSEO missivedigital.com
  22. 22. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent @himani_kankaria #BrightonSEO missivedigital.com
  23. 23. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  24. 24. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent Platform's compatibility to support Search Presence on SERPs @himani_kankaria #BrightonSEO missivedigital.com
  25. 25. People with the specific search intent Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  26. 26. 1. Identify people @himani_kankaria #BrightonSEO missivedigital.com
  27. 27. 1. Identify people Prospects Your real target audience (decision-makers) that would convert. @himani_kankaria #BrightonSEO missivedigital.com
  28. 28. 1. Identify people Prospects Influencers Your real target audience (decision-makers) that would convert. The people who will suggest, influence, or recommend you to the decision-makers. @himani_kankaria #BrightonSEO missivedigital.com
  29. 29. 1. Identify people Prospects Influencers Business Owners, CTOs, Project Managers, etc. Investors, Developers, QAs, etc. IT Company @himani_kankaria #BrightonSEO missivedigital.com
  30. 30. 1. Identify people Prospects Influencers CFO, Head of Finance, etc. AR Team members Accounts Receivable Software @himani_kankaria #BrightonSEO missivedigital.com
  31. 31. 2. Create ICPs (ideal customer profiles) Source: OpenTracker @himani_kankaria #BrightonSEO missivedigital.com
  32. 32. 2. Create ICPs (ideal customer profiles) Source: Missive Digital @himani_kankaria #BrightonSEO missivedigital.com
  33. 33. 01 03 04 02 Reach $5m turnover Need more big- ticket customers through Inbound Missive has helped similar companies achieve big leads Missive specialises in Organic, so they know what they do Identifying Goals Challenges to achieve those goals How we help you overcome the challenges How we are better than competitors For a B2B SaaS business owner @himani_kankaria #BrightonSEO missivedigital.com
  34. 34. 2. Create ICPs (ideal customer profiles) Google Sheets template: https://bit.ly/33mrr1R missivedigital.com
  35. 35. 3. Map their search intent @himani_kankaria #BrightonSEO missivedigital.com
  36. 36. 3. Map their search intent @himani_kankaria #BrightonSEO Using AAIDA Model missivedigital.com
  37. 37. Awareness Attention Interest Desire Action 3. Map their search intent @himani_kankaria #BrightonSEO Using AAIDA Model missivedigital.com
  38. 38. 3. Map their search intent - Prospects Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO missivedigital.com
  39. 39. 3. Map their search intent - Prospects Too Informational Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  40. 40. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Awareness Attention Interest Desire Action SaaS SEO mistakes @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  41. 41. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Informational + Commercial Awareness Attention Interest Desire Action SaaS SEO mistakes Top SaaS SEO agencies @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  42. 42. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Informational + Commercial Commercial + Navigational Navigational + Commercial + Informational Awareness Attention Interest Desire Action SaaS SEO keywords SaaS SEO mistakes Top SaaS SEO agencies Missive SaaS SEO Missive won the best SaaS SEO agency award @himani_kankaria #BrightonSEO missivedigital.com
  43. 43. 3. Map their search intent - Influencers Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO missivedigital.com
  44. 44. 3. Map their search intent - Influencers Too Informational Mind-blowing Informational Informational + Commercial Commercial + Navigational Navigational + Commercial + Informational Awareness Attention Interest Desire Action What is SEO? Free keyword research tools SEO career tips Missive keyword research checklist SaaS SEO case studies @himani_kankaria #BrightonSEO missivedigital.com
  45. 45. Platform's compatibility to support Search Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  46. 46. 1. Identify the platforms for people @himani_kankaria #BrightonSEO missivedigital.com
  47. 47. 1. Identify the platforms for people Prospects Influencers @himani_kankaria #BrightonSEO missivedigital.com
  48. 48. 1. Identify the platforms for people Prospects Influencers Social Media, Email, Search Engines, Niche Referral Sites (news, guest blogs, etc.) @himani_kankaria #BrightonSEO missivedigital.com
  49. 49. 1. Identify the platforms for people Prospects Influencers Social Media, Email, Search Engines, Niche Referral Sites (news, guest blogs, etc.) Social Media, Niche Referral Sites, Search Engines (Google, YouTube, etc.) @himani_kankaria #BrightonSEO missivedigital.com
  50. 50. 2. Does these platforms contribute to Search? @himani_kankaria #BrightonSEO missivedigital.com
  51. 51. 2. Does these platforms contribute to Search? Email @himani_kankaria #BrightonSEO missivedigital.com
  52. 52. 2. Does these platforms contribute to Search? Email Example of a niche website @himani_kankaria #BrightonSEO missivedigital.com
  53. 53. 2. Does these platforms contribute to Search? Email Source: Semrush Commercial keywords had low SV & high KD @himani_kankaria #BrightonSEO missivedigital.com
  54. 54. 2. Does these platforms contribute to Search? Email Considering the audience, we thought to try a series of newsletters @himani_kankaria #BrightonSEO missivedigital.com
  55. 55. 2. Does these platforms contribute to Search? Email Well, they worked :) @himani_kankaria #BrightonSEO missivedigital.com
  56. 56. 2. Does these platforms contribute to Search? Email High impressions on the dates, newsletters went live @himani_kankaria #BrightonSEO missivedigital.com
  57. 57. 2. Does these platforms contribute to Search? Email High CTR on the dates, newsletters went live @himani_kankaria #BrightonSEO missivedigital.com
  58. 58. 2. Does these platforms contribute to Search? Email High Conversions as well @himani_kankaria #BrightonSEO missivedigital.com
  59. 59. 2. Does these platforms contribute to Search? Social Media @himani_kankaria #BrightonSEO missivedigital.com
  60. 60. Does Social Media Impact SEO? @himani_kankaria #BrightonSEO missivedigital.com
  61. 61. Source: Lyfe Marketing @himani_kankaria #BrightonSEO missivedigital.com
  62. 62. But wait, That's not all... @himani_kankaria #BrightonSEO missivedigital.com
  63. 63. @himani_kankaria #BrightonSEO Social Media has come to missivedigital.com
  64. 64. Social Media has come to SERPs @himani_kankaria #BrightonSEO missivedigital.com
  65. 65. 2. Does these platforms contribute to Search? Social Media TikTok @himani_kankaria #BrightonSEO missivedigital.com
  66. 66. 2. Does these platforms contribute to Search? Social Media TikTok Source: Carrie Rose @himani_kankaria #BrightonSEO missivedigital.com
  67. 67. 2. Does these platforms contribute to Search? Social Media TikTok SEO Guide by Carrie Rose @himani_kankaria #BrightonSEO missivedigital.com
  68. 68. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  69. 69. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  70. 70. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  71. 71. 2. Does these platforms contribute to Search? Social Media Twitter for SEO Source: Brodie Clark on Twitter Carousel Experiment @himani_kankaria #BrightonSEO missivedigital.com
  72. 72. For Twitter SEO "The presence of a Twitter carousel within Google Search presents an interesting opportunity for publishers. Under the right parameters, content can gain high visibility in Google’s SERPs, but often goes under the radar." Brodie Clark, SEO Consultant, Australia @himani_kankaria #BrightonSEO missivedigital.com
  73. 73. 2. Does these platforms contribute to Search? Social Media Pinterest @himani_kankaria #BrightonSEO missivedigital.com
  74. 74. 2. Does these platforms contribute to Search? Social Media Pinterest @himani_kankaria #BrightonSEO missivedigital.com
  75. 75. Presence on SERPs Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  76. 76. 1. Build your Brand SERPs @himani_kankaria #BrightonSEO missivedigital.com
  77. 77. 1. Build your Brand SERPs B2B Brand SERP Example @himani_kankaria #BrightonSEO missivedigital.com
  78. 78. 1. Build your Brand SERPs B2C Brand SERP Example @himani_kankaria #BrightonSEO missivedigital.com
  79. 79. 1. Build your Brand SERPs Learn from Brand SERP Guy @himani_kankaria #BrightonSEO missivedigital.com
  80. 80. 2. Optimize for different SERP Features @himani_kankaria #BrightonSEO missivedigital.com
  81. 81. 2. Optimize for different SERP Features Featured Snippets @himani_kankaria #BrightonSEO missivedigital.com
  82. 82. 2. Optimize for different SERP Features Featured Snippets My guide on SEJ @himani_kankaria #BrightonSEO missivedigital.com
  83. 83. 2. Optimize for different SERP Features Featured Snippets My YouTube guide on Featured Snippets @himani_kankaria #BrightonSEO missivedigital.com
  84. 84. 2. Optimize for different SERP Features Image Pack Showcasing images from the Google Image search Video Knowledge Panel A video thumbnail is fetched as a result from YouTube Get semantic data from various sources and list them @himani_kankaria #BrightonSEO missivedigital.com
  85. 85. 2. Optimize for different SERP Features News Pack Reviews Shopping A section with "In the news" showcases latest news on the topic If you've got reviews, it showcased within the SERP snippet Product Listing Ads (PLAs) get a special place on SERPs @himani_kankaria #BrightonSEO missivedigital.com
  86. 86. More SERP features based on the queries you target Source: Moz @himani_kankaria #BrightonSEO missivedigital.com
  87. 87. How to Check if your Remarketing SEO is working? @himani_kankaria #BrightonSEO missivedigital.com
  88. 88. Watch your returning visitors... @himani_kankaria #BrightonSEO missivedigital.com
  89. 89. New Visitors = Brand Awareness @himani_kankaria #BrightonSEO missivedigital.com
  90. 90. Returning Visitors = Brand Recognition & Recall @himani_kankaria #BrightonSEO missivedigital.com
  91. 91. Did You Know??? @himani_kankaria #BrightonSEO missivedigital.com
  92. 92. Did You Know??? Almost 58% SEOs don't add the "New vs Repeat" comparison in their SEO reports. @himani_kankaria #BrightonSEO missivedigital.com
  93. 93. Returning visitors maximizes the ROI @himani_kankaria #BrightonSEO missivedigital.com
  94. 94. UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA- Return @himani_kankaria #BrightonSEO missivedigital.com
  95. 95. 4 Ps of Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  96. 96. 4 Ps of Remarketing SEO People with the specific search & read intent @himani_kankaria #BrightonSEO missivedigital.com
  97. 97. 4 Ps of Remarketing SEO People with the specific search & read intent Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  98. 98. 4 Ps of Remarketing SEO People with the specific search & read intent Presence on SERPs Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  99. 99. 4 Ps of Remarketing SEO Performance analysis of Remarketing SEO People with the specific search & read intent Presence on SERPs Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  100. 100. Remarketing SEO becomes the trend today. @himani_kankaria #BrightonSEO missivedigital.com
  101. 101. Because today, it's not about ranking in the #1 position @himani_kankaria #BrightonSEO missivedigital.com
  102. 102. it's about being on the top of SERPs that eats up the most pixels. @himani_kankaria #BrightonSEO missivedigital.com
  103. 103. Thank You #BrightonSEO! @himani_kankaria /himanikankaria/ /himanikankaria missivedigital.com Himani Kankaria

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