Presented by
Ashish Wakte (A15) Himandri Singh (A54)
Sairam Boga (A23) Shivam Kumar Singh (A55)
Padmanabh Deshpande (A26) Mayur Lanjekar (A47)
Jayesh Burkul (A51) Vikas Kakde (A53)
Akash Shinde (A52) Sachie khillari (A12)
Guided By : Prof. Dnyanesh Bandgar

 Introduction
 History of company
 Competitor
 Marketing And Product
 Finance
 Awards and Recognition
 Conclusion

 Eicher Motors Limited is the listed parent company of Royal Enfield,
the global leader in middleweight motorcycles. The world’s oldest
motorcycle brand in continuous production.
 Royal Enfield has made its distinctive motorcycles since 1901.
Focussed on bringing back simple, yet engaging and accessible
motorcycling.
 Royal Enfield operates in India, and over 50 countries around the
world. With modern development facilities in UK and India, Royal
Enfield makes its motorcycles in Tamil Nadu for the world.

• THE EICHER GROUP HAS DIVERSIFIED BUSINESS INTERESTS IN
DESIGN AND DEVELOPMENT, MANUFACTURING, AND LOCAL AND
INTERNATIONAL MARKETING OF TRUCKS, BUSES, MOTORCYCLES,
AUTOMOTIVE GEARS, AND COMPONENTS.
• ROYAL ENFIELD IS AN INDIAN MOTORCYCLE MANUFACTURING
BRAND WITH THE TAG OF "THE OLDEST GLOBAL MOTORCYCLE
BRAND IN CONTINUOUS PRODUCTION" MANUFACTURED IN
FACTORIES IN CHENNAI IN INDIA.

 The company makes the Royal Enfield Bullet, and other single-
cylinder and twin-cylinder motorcycles.
 First produced in 1901, Royal Enfield is the oldest motorcycle brand
in the world still in production, with the Bullet model enjoying the
longest motorcycle production run of all time.

History of
Eicher Motors
 Eicher Motors is a commercial vehicle manufacturer in India. The
company's origins date back to 1948.
 In 1959 the Eicher Tractor Corporation of India Private Ltd was
established, jointly with the Eicher tractor company, a German tractor
manufacturer. Since 1965, Eicher in India has been completely owned
by Indian shareholders.
 The German Eicher tractor was partly owned by Massey-
Ferguson from 1970, when they bought 30%. Massey-Ferguson
bought out the German company in 1973.

 In 2005, Eicher Motors Ltd sold their tractors and engines business to TAFE
Tractors.
 In October 1982, a collaboration agreement with Mitsubishi for the manufacture of
light commercial vehicles was signed in Tokyo and in the same period the
incorporation of Eicher Motors Limited also took place. light commercial vehicles
were sold under the "Eicher Mitsubishi" brand.

Founder: Dasarivikram Lal CEO: Mr. Vinod Dasari MD: Siddhartha Lal

Type Public
Industry Automotive
Founded 1948; 71 Years Ago
Founder Vikram Lal
Headquarters New Delhi
Products Commercial Vehicles, Engines,
Motorcycles
Website Www.Eicher.In

Mission and vision
 Mission
CV aims to continuously improve transportation efficiency in
India and developing markets.
 Vision
to be recognized as the industry leader driving modernization in
commercial transportation in India and the developing world.

 Eicher motors does social responsibility activities wherein it
works in three chosen fields of school education, employability
and technical education. These activities are promoted by the
public relations team.

• COMMERCIAL VEHICLES-
ESTABLISH IN 1936 IN COLLABORATION WITH
MITSUBISHI MOTORS IN JAPAN AND ONE OF THE LEADING MANUFACTURES
OF COMMERCIAL VEHICLES IN INDIA.

 Motor cycles – royal Enfield :-
has the heritage of around 50 years in the Indian motor cycles
industry. Royal Enfield: the offering under this segment are CAFE RACER (Continental GT bike), Cruiser
bike (Thunderbird in both 350 and 500cc), Retro Street bike (Classic Squadron, Classic chrome, Classic
350 and 500). Standard street bikes (Bullet 350 and 500), Royal Enfield Himalayan.

 Gears and components – Eicher demm
set up in 1964, in technical collaboration with frateli daldi &
mattueucci of Italy. Products includes spiral & hypoid gears, straight bevel gears ; precision
machine components

 Ashok Leyland
 Mahindra
 Tata Motors
 Bharat benz
 Force

Tagline

Market share
30%
12%
35%
13%
10%
Sales
ashok leyland
mahindra
tata motors
force
bharat benz

Finance
 Balance sheet
 Stock

Balance Sheet

Stock
Share Price: 23,021.65 Market Capitalization: 62,882.41 Crore Rupees
(As of 27th Nov. 2019 )

SWOT analysis
Strength-
• Strong Brand Name.
• High-quality Standards
• Expanding Global Market
• Strong Growth-
Has Grown At Over 50% In The Last 5 Years Globally. Such
Strong Growth Increases Revenue And Profits For The Company Which Can Be Further
Invested In Improving.

weakness
 Expensive
 Low Mileage

Opportunities
 Growing Market
 Expand Globally
 Higher Disposable incomes-
The Disposable income of middle-
class people in countries like India has been on the rise.

Threats
 Strong Competition
 Fuel Rise can cause the decrease in sales

CSR ACTIVITY
 Eicher Motors contributed 2.53 Cr in Rural development and infrastructure
Development Projects (2018-19).
 Contribution to Quality education program in Government schools -SIP
(2018-19) Project Budget: INR 3.63 Cr
 Community Health Intervention Program (2018-19) Budget: INR 2.53 Cr.

Awards & Recognitition
 Eicher motors has been recognized as Out Standing company in
commercial vehicles.
 Best Risk Management Framework Award 2018.
 Cargo carrier of the year Award 2019.
 Star of the industry Award 2019.

Conclusion
 Eicher motor industry is one of the fastest growing automobile sector in
India.
 The employment potential in this industry is huge.
 The Eicher motor has a High-quality Standards.

Thank you