Himali Makker
143
Followers
Personal Information
Unternehmen/Arbeitsplatz
New Delhi Area, India, Delhi India
Beruf
Deputy General Manager Marketing
Branche
Advertising / Marketing / PR
Info
Driving the Brand & Marketing communications for Mega Cabs.
Key Performance Indicators: Marketing Role
• Make Megacabs the preferred choice among consumers
• Establish a brand image and positioning
• Gain consumer insight w.r.t. The category
• Understand multiple segments and use cases, across cities
• Create communication across online and offline channels to create and maintain our brand image among our stakeholders (consumers, media, drivers, investors & employees)
• Get internal teams to deliver on the brand image and promise
• Communicate the brand promise to the internal stakeholders till it’s operationalized
• Create a consumer Redressal system to minimize a ne...
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