July/Aug - Attended 7 shows, interviews with SFTV, 15 โ 30 stores expected. Following up on leads, using editorial as entrรฉe FBI โ Successful email with FBI, discussing seminar. In conversation with CAA, William Morris, IASC, Channel Advisor. Outreach to others. Affiliate stores โ The Statement Boot, PC Fashion, working tech to accelerate store creation (embed widget, image management, auto price lookup Affiliate stores โ Talking to Zappos, Heels.com, ShuzSociety, Sephora, eDressMe about editorial and brand profiles Affiliate stores โ Loading ice.com, sony, fresh pair Direct Mail โ Initial testing surfaced Lisa Kline, โincrease sales with videoโ New trendspotters โ Randi Spoon (Zac Posen intern, Syracuse student), Joshua Ephraim (Jewelry wholesaler). Incentive now performance based with higher upside PR โ Cal Apparel News Article