6. 6
/pierrecoppin @picoppin @W_F_Disrupt #SIWORLDFORUM
I Detail Assessment and Planning ( 始計)
II Waging War (作戰)
III Strategic Attack (謀攻)
IV Disposition of the Army (軍形)
V Forces (兵勢)
VI Weaknesses and Strengths (虛實)
VII Military Maneuvers (軍爭)
VIII Variations and Adaptability (九變)
IX Movement and Development of Troops (行軍)
X Terrain (地形)
XI The Nine Battlegrounds (九地)
XII Attacking with Fire (火攻)
XIII Intelligence and Espionage (用間)
7. 7
/pierrecoppin @picoppin @W_F_Disrupt #SIWORLDFORUM
I Detail Assessment and Planning ( 始計)
II Waging War (作戰)
III Strategic Attack (謀攻)
IV Disposition of the Army (軍形)
V Forces (兵勢)
VI Weaknesses and Strengths (虛實)
VII Military Maneuvers (軍爭)
VIII Variations and Adaptability (九變)
IX
Movement and Development of Troops (行
軍)
X Terrain (地形)
XI The Nine Battlegrounds (九地)
XII Attacking with Fire (火攻)
XIII Intelligence and Espionage (用間)
24. 24
/pierrecoppin @picoppin @W_F_Disrupt #SIWORLDFORUM
Q: Which of the following package features from mobile providers have you heard of
before today?
Q: To what extent do each of the following mobile package features appeal to you?
27. 27
/pierrecoppin @picoppin @W_F_Disrupt #SIWORLDFORUM
• Anticipate their expectations and create something unexpected
• Understand P&L challenges from your competitor to create
propositions they cannot replicate and continue to invest in them
• Assess their media spend and footprint and invest in channels
where you can achieve high share of voice
• Research customers as they would, monitor other markets as
they would, look at who they’re recruiting
