Spotify

1. Listen, Look, Love
Julie Clark
Head of Programmatic, Americas
The streaming intelligence
applied to audio and video
strategies

2. 2
10,000,000,000

3. Music is a
mirror

4. 3,000%
During the Solar Eclipse, streams of Bonnie
Tyler’s “Total Eclipse of the Heart,” jumped
3000% compared to the previous weeks.
Culture happens
on Spotify
4Source: Spotify First Party Global Data, 2017

5. 332%
The Mars mission, which featured a dummy in a
Tesla Roadster listening to David Bowie, prompted
the streams of “Life On Mars?” to increase 332%.
Culture happens
on Spotify
5Source: Spotify First Party Global Data, 2017

6. 916%
As a result of Justin Timberlake’s Super Bowl
halftime tribute to Prince, streams of the track
“I Would Die 4 U” jumped 916%.
Culture happens
on Spotify
6Source: Spotify First Party Global Data, 2018

7. 7
78%
of people stream
content on a weekly
basis.
10b
times each month
someone
discovers a new
song or artist.
Streaming is now
mainstream

8. Multi-device
users stream
2+ hours daily
*Spotify First-Party Data 2018
Car
Connected
Devices
Mobile
DesktopTablet
Smart TV
Gaming

9. The power
of audio

10. Tablets
Smart TV
Mobile
*Android connected devices include, but are not limited to Amazon Fire TV and Android TV
Voice Activated
MORNING AFTERNOON EVENING
People are listening:
Everywhere, all the time
Desktop
In-Car

11. 11

13. More data =
more opportunities

14. Snickers got
creative with
streaming
intelligence
Source: Spotify First Party Global Data, 2017
*Winner for Best
Use of
Data/Insights of the
Year at the 2018
Drum Marketing
Awards*

15. Music isn’t
just for your
ears

16. 16
Content
Environments right for video
Brand safety
Ad Serving
Commercial ad load
Viewability & Accurate Measurement
Activation & ROI
Planning cross platform performance
The biggest
concerns of video
buyers today

17. 17
Who do
you trust?

18. SEAT used
personalization
and audio and
video storytelling
to reach brand
goals
Source: Spotify First Party Global Data, 2017

23. Focus on the
end result.

24. What is my
goal for
advertising?
What kind of
people do I
want to reach?
Where can I reach them
that is brand safe and my
message will actually be
seen?
What creative format am
I going to use to tell my
story?
How am I going to get
that creative format
delivered to this specific
audience?
How do I measure
whether or not my
message impacted my
original goal?
Advertiser journey

25. What is my goal
for advertising?

26. Turnkey Custom
Audio Display Desktop
video
Mobile
video
Sponsored
content
API
integrations
Branded
content
Original
content
Focus on the story.

27. Direct Programmatic Self-serve
How am I going to
get that creative
format delivered to
this audience?

28. Understandin
g apps

29. Apps aren’t just
gambling and
gaming anymore.

30. The power of the
app environment.

31. Apps do not have
cookies.

32. Measurement Attribution User
UnderstandingTargeting
Apps require unique strategies.

33. Fear not.
We can help.

34. In summary.

35. Thanks!