3. Sponsorship & Partnerships
Branded content, social & product placement
Spot/TVC/Pre roll
Viewers
MECHANIC
DELIVERABLE
SIX YEARS ON….OUR CONCURRENT MODEL IS AS RELEVANT AS EVER
DEMONSTRATING UNIQUE BENEFIT & INTERPLAY BY PLATFORM
6. Beats Be Heard
Multiplatform Campaign
HPTOs
Sky Sports
Platforms
30” TVC
Spots
featuring AJ
Real time
engagement
social videos
promoting PPV
fight
Facebook Live
AJ Locker Room
Before the fight
PPV
Sky Sports
Box Office
Twitter
Amplify –
Sky Sports
Boxing
Sky Go
&
On demand
Pre roll
Exclusive
Beats
footage in VT
Ringwalk
Snapchat
discover take
overs
7.
8. Delta Air Lines | The Last Nine on Sunday at The Masters
The Masters
9.
10.
11. Carling wanted to
create a social
conversation built
around Friday Night
Football
Recognised Sky
Sports as the most
credible Partner in
this arena
Content Partnership
developed to run
throughout 2016 &
2017
And acknowledged
the potential reach
for content
distribution on & off
estate
13. .
• Used as a build around longer form live content. Instagram stories working really well for our
audience to drive to a live stream
• Talent & Influencers featuring in our content also use their own Instagram stories as organic
promotion
• Image led with high audience engagement
• Mobile viewers first approach
• Home of longer form content and longer dwell times
• Successes with live content
14. .
• Clips work very well for our audience, especially nuggets from Soccer AM guests.
• Trial/develop more Twitter Takeovers encouraging users to get involved
• High levels of interaction
• Decline in live viewership/more pivot towards short form clips trailing to live content
• Continued high levels of engagement
15. • Common targeting
• Brand fit
• Complimentary to existing campaign
• Genre appropriateness
• Don’t be afraid incongruity
• Be bespoke
• Tell a compelling story
• Fit with environment/neighbouring content
• Be the subject expert – be authentic
• Content should be new/exclusive/educating – all
drivers to engage
• Add “Value” for those engaging
• Brand/product demonstration
OUR BRANDED CONTENT PLANNING GUIDELINES
GOING BEYOND THE NARRATIVE TO BRING A BRAND TO LIFE
STRATEGIC CREATIVE
