Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
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Gadi Lahav, Head of Product, Financial Times - How A North Star Helps Develop Better Products
1. How a North Star helps develop
better products
Gadi Lahav | Head of Product FT.com | Financial Times
2. 930,000 paid for customers
730,000 digital only subscribers
1.9 million daily readership
We operate with a strict paywall
We are a publisher - but commercially we are a
subscription based digital company
About the FT
21. Our Product Vision
Help our readers make better business decisions to
advance their career/business by providing them the
most relevant information to them, without
obscuring the FT view and saving them time
22. MyFT
•A Twitter-like follow topic
feature: keep up to speed with
your specific interests
•Once following, users get a daily
email digest and an on-site feed
page to articles
23. myFT | Impact on RFV
Engagement increased 86%
compared to the control group
24. Case Study | Speed
When we launched Next first MVP 5% of our most devoted users opted in
The site had few features and less content than old FT.com
Yet, they immediately became more engaged
Why?
25. Case Study | Speed
â—Ź A series of tests:
â—‹ Control: Fastest site
â—‹ Variant A: 1 second slower
â—‹ Variant B: 2 seconds slower
â—‹ Variant C: 3 Seconds slower
â—‹ One test with a variant of 5 seconds slower
26. Case Study | Speed
Hypothesis: Every second counts
True!
You could see the impact
from the very first second.
27. Case Study | Speed
What does it mean financially?
1 second = $millions
More than any feature besides myFT
28. Case Study | Speed
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