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2017 Retail Trend Predictions

Retail continues to grow and evolve. The Hershey Company's retail experts provide predictions on 2017 and three trends they see emerging.

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2017 Retail Trend Predictions

  1. 1. PREDICTING 2017 RETAIL TRENDS
  2. 2. MEETOUR EXPERTS BRIAN KAVANAGH Senior Director of Retail Evolution THE HERSHEY COMPANY LINA YANG Director of The Hershey Lab THE HERSHEY COMPANY
  3. 3. THECOMMONTHEME FOR RETAIL IN 2017 FRICTIONLESS SHOPPING WILL BE IMPERATIVE TO SHOPPERS
  4. 4. MEAL INSPIRATION CONSUMERS WILL SHOP FOR MEALS instead of purchasing ingredients to make a meal TREND1
  5. 5. MEAL INSPIRATION I expect to see more grocery stores getting away from the drudgery of ingredient shopping, and, instead, presenting shopping as meal inspiration, either through cooking demonstrations or by offering their own meal kits for consumers to grab and go. – BRIAN KAVANAGH TREND1 “ “
  6. 6. CONSUMERS WILL SHOP ONLINE and pick up their order in store TREND2 CLICK AND COLLECT
  7. 7. TREND2 CLICK AND COLLECT Click and collect grew exponentially fast in 2016, and I think it’s going to be prevalent throughout the marketplace in 2017. – BRIAN KAVANAGH “ “
  8. 8. EVERYDAY CONVERSATIONS TREND3 CONVERSATIONAL COMMERCE Brands are becoming a part of NEED A PIZZA? NO NEED TO CALL YOUR LOCAL DOMINO’S PIZZA YOU CAN ORDER THROUGH FACEBOOK MESSENGER
  9. 9. TREND3 CONVERSATIONAL COMMERCE Conversational Commerce is a way that brands can seamlessly enter into consumers’ conversations. – LINA YANG “ “
  10. 10. PREDICTING 2017 RETAIL TRENDS CONNECT WITH OUR EXPERTS BRIAN KAVANAGH Senior Director of Retail Evolution, The Hershey Company LINA YANG Director of The Hershey Lab, The Hershey Company LinkedIn Email LinkedIn Email

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