Henry Isaacs | Jewish Marketing & Communications Consultants | www.Hen…

Jewish Marketing & Communications Consultants

About Henry Isaacs

Henry Isaacs is a full service one-source team of marketing & communications experts focused on helping you
manage all marketing tasks, increase marketing innovation, increase efﬁciency and save money.

Backed by a network of talented experts, Henry Isaacs specializes in strategically integrating all marketing,
social media, public relations, and event planning tasks into one cost-effective and efﬁcient strategy that is well-
reinforced, uniquely targeted, and highly connected.

Henry Isaacs | P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com

Our Mission

Our goal is to help companies, small businesses and non-proﬁts target the Jewish community through one-
source of marketing and communications expertise.

Combining years of experience in marketing, social media, event planning, and public relations, as well as
within Jewish media and Jewish non-proﬁts, our services allow you to focus on your core competencies while
we manage all the non-cores tasks necessary for growth and success.


Our Advantage We bring a team of experts to work for your tasks.

A Team for One Task

We bring professionals and expert freelancers to the task, enabling your organization
to have more eyes and more experience than just one solitary employee.

An Insider’s Perspective

Our team has insider understanding of Jewish media and ﬁrst-hand knowledge of the
Jewish market. Which means we don’t waste your resources on marketing speculation.

One-Source for all your Communications

Juggling numerous services from different consultants can be frustrating. Our one-
source model lets your organization deal with one consultant with a uniﬁed strategy
for all your marketing and communications services.

Read Harvard Business Review’s article on the outsourcing of marketing department’s here:


Your Benefit Increase efficiency. Save money. Connect brilliantly.

Reduced Hiring Costs

Salary, 401K, health insurance, and other benefits add up. By outsourcing your marketing, you
can accomplish the same goals at a fraction of total hiring costs.

Outside Expertise

Through the expertise of multiple individuals, we help bring new ideas and a fresh perspectives
to the table, as well as the tools to implement them.

Save Money

With a smart marketing and communications strategy, you stand to save money by reducing
broad, ancillary or immeasurable marketing tactics.

Increased Efficiency

Outsourcing non-core tasks to experts allows you and your staff to focus on the main tasks and
their core strengths, essentially helping you run a “tight ship”.

The Outsourcing Institute – Read the top ten reasons companies outsource to experts


Our Integrated Services

QR the CMO Survey – Marketing & communications outsourcing grew over 100% in 2011


Why Outsource? Hear why from industry experts…

By outsourcing you non-core tasks to outside experts, you stand to increase efﬁciency, save
money, and still connect brilliantly with your intended audience. In other words…

“The outsourcing of marketing “Outsourcing helps you to focus on “Driven by the economy and the
activities is catching on; in fact, in the core competencies of your need to watch expenses, more
a recent poll of marketing business... You’ll help to reduce businesses will opt for contracting
executives, 53 percent reported your risks and maximize the return relationships and hold off hiring
plans to outsource most of their on investment in your marketing new employees as long as
marketing activities.” programs...” possible.”
Harvard Business School professor
Gail J. McGovern
Colleen Edwards for Business Week Small Business Trends

“If you spend your time, worth “28% of the marketers outsource “Companies that create real
$20-25 per hour, doing something their social media management. sustained value routinely use
that someone else will do for $10 This ﬁgure has doubled since 2010 outsourcing for far more strategic
per hour, it's simply a poor use of when it was just 14%.” ends… 85% of those winners use
resources.” capability sourcing broadly and
strategically.”
Timothy Ferriss, The 4 Hour Workweek Social Media Examiner Bain & Company for Forbes Magazine


Combined
with
advertising
and
brochure
design,
Henry
Isaacs
brought
with
them
a

strategic
social
media
and
web
design
game
plan
and
created
an
amazing
online

presence
and
interactive
component
for
our
organization.
When
it
comes
to

programs
and
events,
online
conversation
about
BJOY
is
constantly
being
generated

as
a
result.

-
Bukharian
Jewish
Youth
Organization
(BJOY)


Marketing Our Expertise Lies in Strategy, Not Just Design.

Navigating the Jewish media industry is the top priority of any smart marketing campaign, which is why our
expertise lies in strategy and not merely design. With ﬁrst-hand knowledge of the inner workings of Jewish
media, we know how innovate, design, tweak, and reﬁne a cost-effective and targeted marketing campaign
across tradition, digital, and cutting edge marketing tools. Our process includes:

Marketing Strategy | Branding | Media Planning & Buying | Ad Design | Web Design | Guerilla Marketing

Our QR Tips
Jewish Marketing
SWOT Analysis


Henry
Isaacs
took
care
of
our
DVD
cover
design,
as
well
as
our
marketing
strategy

and
implementation;
they
then
crafted
an
effective
public
relations
strategy
with

press
releases
for
different
markets,
His
integrated
marketing
and
communications

strategy
played
a
huge
part
in
our
DVD’s
success.

-
Shape
Fitness
Gym


Public Relations Craft the right story for the right market at the right time.

And the more ways you tell your story, the greater the impact. Our expertise in culturally niche Jewish media and
relationship with media contacts will help you craft the right story for the right market in the right language at the
right time. We can design a compelling and ongoing public relations strategy that is relevant to Jewish culture,
informative to your market, and highly contagious. In a good way. Our strategy starts with:

PR Blueprint | News Creation & Dissemination | Traditional & New Age PR | “Expert” Branding | Blogging

Our QR Tips
Create a PR
Soap Opera


Public Relations Case Study – Shape Fitness Gym

Shape Fitness Gym, a reputable gym in Brooklyn, provides quality personal training services. Yet they were branching out into the
business of ﬁtness products with a new ﬁtness DVD. Henry Isaacs helped them take the next steps to success.

We created an eye-catching DVD cover that respected their market’s sensitivities. Next, we designed a marketing and media buying
strategy that helped them target the best markets that would spread the word naturally. Finally, we created a public relations
campaign that built buzz and awareness in Jewish media outlets throughout New York, with successful placements in national and
local Jewish press. The result – the best selling Jewish DVD for the month of December (Mostly Music)


Olivia’s
skilled
event
planning
and
promotional
strategies
helped
us
exceed

recruitment
targets,
a
monumentally
successful
result.

I
would
not
only
work
with

her
again,
but
would
also
hire
her
as
staff
member.

-
Discovery
Productions


Event Planning We’ll focus on the details. You focus on the end goal.

Outsourcing the time-consuming tasks of event planning
allows you to stay focused on the end goal of the event. Our
expertise in planning diverse events has helped us build an
extensive list of reliable contacts which provides you with
more cost-effective pricing for your budget. Our team of
seasoned event planners works with you from event concept to
completion, letting you stay focused on the end result, be it
fundraising, networking, socializing, or awareness.

Organizations/Non-Proﬁts Event Services
o  Gala Dinners & Fundraisers o  Event Planning
o  Conferences o  Event Consulting
o  Seminars & Speakers o  Day-of Coordination
o  Weekend Retreats o  Venue & Vendor Selection Our QR Tips
o  Shabbatons o  Budget Tracking
The Event Service
o  Young Leadership Events o  Guest List Organization Not to Skimp on
o  Cocktail Events o  Staff Augmentation
o  Award Ceremonies o  Vendor Matching
o  Press Conferences o  Concierge Services


“Henry
Isaacs'
social
media
strategy
enabled
us
to
reach
directly
to
executive

decision
makers
and
prospects
we
never
had
access
to
before.
Within
three
days
of

creating
our
LinkedIn
presence,
City
Ride
had
170
connections
-
that's
real
potential

for
revenue
and
new
business.”

–
City
Ride
Transportation


Social Media Get more than just “Likes” and “Tweets”. Get results.

Before you start socializing, you need to start strategizing. Otherwise, social media becomes an incredible time
sink instead of a successful marketing and sales tool. We help design a social media strategy, complete with
social targeting, and market segmenting, that ensures your social media is working hard - and working smart - for
you at all times. Our strategy includes:

Social Targeting | Social Media Management | Custom Design | Newsfeed Moderation | Marketing Consistency

Our QR Tips
Social Media:
In house or out?


Social Media Case Study – City Ride Transportation

City Ride Transportation was a slow moving brand in the transportation industry – no online reservation capabilities, limited SEO,
and zero social media presence. After learning about their challenges and goals, we tapped into the great branding potential
inherent in their brand. After creating a new marketing slogan, “Enjoy Your City Ride”, we built a social media campaign around it.

We created a LinkedIn presence targeting executives, leading to over 170 executive connections in three days without their email
list. Next, we created a Facebook presence that spoke to numerous markets and lent an image of grandiose to their small business.
Finally, we helped them recognize and tap into niche social media for different ethnic groups suitable for their most lucrative
services. The result – new business, a much larger pipeline, and a new status as a player in ground transportation.


Contact us for a free consultation

Henry Isaacs, Founder

P. 201.357.2622 | E. Info@Henry-Isaacs.com

/TeamHenryIsaacs

/In/HenryIsaacsMarketing

/HenryIsaacs

www.Henry-Isaacs.com

Henry Isaacs | Jewish Marketing & Communications Consultants | www.Hen…

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Henry Isaacs | Jewish Marketing & Communications Consultants | www.Hen…