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2009




           Bl
             og
              th
                is
                  …
THE ONE-SHOT
 ENTERPRISE
the 2009 model
2009


          TURN AROUND
       IT’S BURNING !!!
2009 will be
EXTREMELY difficult
YOUR COMPANY IS ALREADY
   DRUGGED AT MAX… AND NO
MEDICATION AVAILABLE IN 2009
AND changing times
    require new
And ATTITUDES help
    nobody to
NEED SOME
HISTORY
CLASSES ?
ER      THE FIFTIES
     B
   EM
 EM
R
  Period         Reconstruction
                 after World War 2
                 Produce
  Know-how
  Objective      Produce
  Key skills     Engineering
  Leadership     Production
  requirements
                 Technical
  Keys to
                 knowledge
  success
ER THE GLORY SIXTIES
     B
   EM
 EM
R
Period       Appearance of
             supermarkets &
             shopping malls
             Sell
Know-how
Objective    Increase sales
Key skills   Sales person
Leadership   Selling
requirements
             Marketing
Keys to
success
ERTHE SEVENTIES
     B
   EM
 EM
R
Period        Supplies are bigger
              than requests

              Manage
Know-how
Objective     Minimize costs
Key skills    Business Manager
Leadership   Financial
requirements management
             Finance
Keys to
success
ER THE              NINETIES
     B
   EM
 EM
R
Period         Berlin’s Wall
               Globalization
               Act
Know-how
Objective      Adapting
Key skills     Strategic
               skills
Leadership     Strategic
requirements   control
               R&D
Keys to
success
ER THE 2K PERIOD
     B
   EM
 EM
R
Period         Internet boom
               Rethink
Know-how
               business
Objective      Become a global
               leader from nothing
Key skills     Technology &
               Buzz
Leadership     Networking
requirements
               BUZZ
Keys to
success
BORING TABLES NO ?




  OK, LET’S GO FAST NOW
!!!     2009
   W
  O
N   After BAGDAD… OUR
   ECONOMY GOT HIT AND
             EXPLODES !
VERY FRIGHTNING

the benefits of
distribution and
manufacturing are
close to zero…
Why continue to
produce or
distribute at zero
value ?
MORE FRIGHTNING
The free model with
branding and
revenue
opportunities is the
only thing THAT
SEEMS TO WORK
HOW can Facebook
pay its people ?
WHY
           IF
CONTINUE
THERE IS
NOTHING TO

  WIN
50% OF THE
REVENUES OF
A BOX-OFFICE
MOVIE ARE
DECIDED ON
IT’S FIRST DAY
ALL MAJOR
VIDEO GAMES
MAKE 50% OF
THEIR SALES
THE DAY
THEY WERE
LAUNCHED
70% OF ALL
SMALL
OUTLETS
SURVIVE
THANKS TO
SPECIAL
                    G
                 IN
SALES          N
             T
           H
        IG
       R
     F
NG
                     I
                  AM
            E
          DR
       OP
     ST
© David Casteel
WAKE-UP !!!
THE WORLD HAS GONE NUTS
STOP
Running fast to save your
skin
AND NO
ONE WILL
  HELP
And advertising won’t save you
   this time as no one looks at it !
YOUR MISSION…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
         FIRE…
OH NO !!!
In 2009, your
customers will be
better aware of the
market, your pricing
and your product
appreciation than you
do…
How do you beat
the INTERNET ?
THE WEB JUST BLEW AWAY
THE WAY OF DOING BUSINESS
How mobilizing your troops to
         attack… everything
Especially
YOUR CLIENTS
that chat on the web
or on their iPhone …
and buy where they
find the best service
at the best price
while
YOUR BANK DOES NOT LONGER
SUPPORT ENTREPRENEURS

and

YOU NEED TO FIGHT
THE INTERNET… A
VIRTUAL WORLD
YOU CAN’T SEE
And you
only have
one bullet
… so don’t
miss your
   target !
ABOVE ALL IN 2009

Your company
will have less
power on the
job spot than
people at home
YES!!! Your
    son will
 have more
networking
  power in
          his
  gameboy
   than you
 will find in
  your ERP
THIS LADY HAS MORE
ACTIVE CONTACTS
THAT YOUR
                       ??
TEAM HAS              ?
                    O
ENTERED IN         N
                 G
YOUR SALES     IN
             N
DATABASE HT
           IG
          R
        F
Your HUGE
 infrastructure problem
• Your internal IT and
  communication infrastructure ARE
  TO SLOW.

• People have more MOBILE POWER
  AT HOME than they have in their
  workplace.

• People have more networking
  power at home
Your infrastructure is
outpassed … and SAD
While she has
everything in
       hand…
instantly and
      colored
ALL THE
   POWER
   THEY
   DON’T
   HAVE IN
   THE OFFICE


© David Casteel
HOW MAKE
THINGS HAPPEN ?
TO CHANGE
YOUR BUSINESS
Be the one
that
ignites
the market…
The 2009 company - a one shot enterprise
HIT beyond imagination

• Find ways to make
  offerings relevant to a
  new, extremely short-
  term demand
• Understand timing,
  network and buzz effects
•Connect your customers
 around your employees… not
 around your company




•Use technology to anticipate
 shifts faster than competitors
Implement DAILY CHANGE


• To respond
  effectively to a
  frenetic world… the
  2009 company has to
  reinvent itself on a
 DAILY BASIS.
BE Micro-cosmos integrated
You do not enter
a market… you
INFECT it !
It is not the market
that creates a success
but the sum of all the
micro-cosmos-
economies
YES … INFECT THE MARKET
Change radically your design !




And design radically !
Execute FAST
business changes
to answer new
detected VIRUS
NEEDS as your
clients WANTS to
get infected !
THEY WANT YOU TO
MAKE THEM BUY THE
PRODUCTS THE
NETWORKS AS YOU
TO DELIVER
Being disruptive is natural
IN 2009 CIRCLES ARE
SQUARED !
Technology allows to seperate
content and structure. If you are
   strong in selling, you can sell
     anything. If not, you did not
   seperate enough content and
                        structure.
Peugeot ran
MILLS … and
now produce
cars.

Apple produced
computers…
before creating
iPods, iPhones
and… music
distribution
What do
you
have to
do to
survive ?
WORK LESS AND
MAKE MORE MONEY
FOLLOW
BE IN
POSITION,
WAIT AND
STRIKE !
BE a KILLER !
How can you destroy all your
competitors with a combination of
people/products/buzz… with ONE
SINGLE ACTION … and collect a
maximum of money
Never under
estimate a killer !
As you can only make
      money through
 ONE-SHOT-EVENTS,
   You should repeat
          one-shot
             CASH
           events !
Your objective


Create a
maximum of
margins (and
volume) in a
one-shot event
BY
HITTING
a maximum
of micro-
cosmos-
markets
HOW ?
UP TO YOU
TO BECOME
THE…

PLUG OF
THE
MARKET
Remember…
  the old model is dead

And your
company can
not survive
2009 with its
products or
services
Make people say « WOW ».
If they say « Great », you
lost the game of business.
USE NGO’s
as Zombie
networking
tools !
So
• Be a PIRATE
• THINK different
• Be PATIENT
• Be PREPARED
• IGNORE
  everyone
and disappear the
day you hit cash
Because you will
  get taxed heavily




    If it DIDN’T work,
also…leave the country
 AS YOU ARE BANCKRUPT
And if you
continue doing
 business with
   your 2008
  company …

you must be a
ZOMBIE
The 2009 company - a one shot enterprise
DID YOU BLOG THIS
OR
DISTRIBUTE IT ?
So everyone can see they need to
    create a 2009 enterprise
AND USE THE INTERNET TO CREATE

                  MIX…
      A PERFECT

                    HIT…
        A PERFECT

     ON A HIGH NUMBER OF
       MICRO-MARKET
             PLACES
Except those that wants to
stay deaf, blind and dumb.
Created by
    henry_is_online@yahoo.com

                    BLO
                       G
         E                 THIS
      BUT
   TRI

                        THE END
DIS

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