SEO or search engine optimization has emerged as more of an art and needs to be nurtured to obtain the maximum benefits. A small error can lead to catastrophic situations where you could instantly lose the ranking that you worked so hard to achieve.

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Selecting random links is an absolute waste of
time and works in an adverse manner
… rather than enhancing your site
capabilities.
Links that do not bear much or any
relevance to your site can cause more
harm than good and will certainly hinder
the site from becoming popular.
The links that you choose should always
lead to sites that have a record of
accomplishment and be reputable.
Questionable sites often lead to spam or
scam which you can do without.

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Secondly, the most important thing you need to
avoid is to do with keywords.
Keywords are certainly part of successful
SEO, however you need to avoid using
keywords that do not bear any relevance
to the content and your site.
At the same time, if you fail to use any
keyword at all, that should turn out to be
a major blunder on your part.
Again, using too many keywords, defeats
the very purpose for which keywords
exist.
Ensure that the density of the keywords
used remains within a 4 to 5% range.
It is important to avoid using keywords
that do not relate to the targeted market.

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The third important mistake that needs to be
avoided is regarding the title tag.
Either by oversight or by sheer
negligence you could commit the major
mistake of leaving the title tag blank.
Title tags are the very essence of the
webpage as they consist of the relevant
phrases and keywords.
In the absence of title tags, very few
people with bother to give your site a
second look.

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The fourth point to be remembered as far as
SEO mistakes are concerned is to do with non-
usage of text related content.
Search engines are known for the spiders
that crawl the web and zero in on text.
Hence, a site that lacks content will be
useless.
It is not enough to have a fantastic
design with plenty of images and visuals,
including animation, with no text.

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Similarly, the next mistake you need to avoid is
to do with spider blots, which are incapable of
recognizing either graphics or Flash.
Creating a Flash only website is a major
mistake that should be avoided.
However, in case you need to use Flash,
ensure that it has a HTML version.

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The sixth mistake that is commonly committed
is the usage of techniques that are frowned
upon by the SEO community in general.
One common mistake most sites commit
is the indiscriminate use of keywords,
which hinders rather than enhancing
your sites progress.
This mistake could well brand your site as
spam.

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Remember not to fall for clever copy that
promises impossible things through SEO
consultancy services.
Several such companies advertise online
about the services they offer for
optimizing your site.
Keep away from such scammers and
focus on genuine professional companies
that have a record of accomplishment.

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The eighth on the list is the common mistake
most site owners commit of expecting
instant results.
SEO is a gradual process that needs to be
built up slowly and steadily.
There are no short cuts and there is no
way for any site to become a success
overnight.
Once you start looking for short cuts, you
will automatically resort to unethical
practices, which you can do without.

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Remembe that SEO is not touch and go,
conversely, it is a continuous process that keeps
getting modified and improved as it evolves.
New techniques that emerge are
constantly added; hence one should not
forget to maintain the website to current
standards.
Constant attention is what keeps SEO
going strong.

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The last point to keep in mind is to do with the
much talked about unethical practice that is
called Black Hat SEO
Ranking of your site is certainly
important as that is what can make or
break the future of a website, however
resorting to unethical practices to gain
ranking can lead to permanent damage
that could lead you to Google Sandbox,
hence avoid this at all costs.