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Mit digital beweglichen mitarbeitern zur erfolgreichen plattformstrategie

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Veröffentlicht am

Die Folien meines Talks auf dem Thementag Online-Marketing und Vertrieb der visibleRuhr eG im Rahmen der Digitalen Woche Dortmund 2018.

Nähere Informationen zum Thema https://medium.com/@hbel/plattformstrategien-ein-thema-auch-f%C3%BCr-den-mittelstand-e5afce7d5ac2 und natürlich unter https://hendrikbelitz.de/

Veröffentlicht in: Business
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Mit digital beweglichen mitarbeitern zur erfolgreichen plattformstrategie

  1. 1. Mit digital beweglichen Mitarbeitern zur erfolgreichen Plattformstrategie
  2. 2. ● Hendrik Belitz, Dipl.-Inform. (email) ○ Architektur und Design Datenmanagementsysteme ○ Fertigungsindustrie, Maschinenbau, Anlagenbau, Medizintechnik ● Digitaler Wandel ○ Industrie 4.0 ○ Digitaler Wandel ○ Mensch im digitalen Zeitalter ○ Organisational design ● Schwerpunkte ○ Innovationscoaching ○ Unternehmensorganisation ○ Modern agility ○ Experience Design ○ Plattformstrategien ○ Kommunikationsprozesse und Informationsfluss
  3. 3. Wir müssen reden...
  4. 4. Bringe alle Beteiligten (eines Wertschöpfungsprozesses) an einen Tisch.
  5. 5. The platformed land... ⇒ Information ⇒ Kommunikation ⇒ Monolog ⇒ Dialog ⇒ Push ⇒ Pull ⇒ Customer Journey ⇒ Experience Cycle
  6. 6. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattformen
  7. 7. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattform APIs APIs
  8. 8. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things Scale Compliance Privacy CRM ERP DMS PLM PM Plattformkanäle APIs
  9. 9. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattformen wachsen APIs
  10. 10. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattformen wachsen APIs KI
  11. 11. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattformen wachsen APIs KI
  12. 12. Social network Sales platform Campaigning Sales platform Customer collaboration Enterprise communication Internet of Things CRM ERP DMS PLM PM Plattformen wachsen APIs KI
  13. 13. Eine gute Plattformstrategie ist eine
  14. 14. Der Erfolg einer Plattform hängt nicht von der Technologie ab...
  15. 15. ...sondern von den Menschen, die sie bilden.
  16. 16. Raus aus der Komfortzone! (mach deine Leute digital beweglich)
  17. 17. Sicherheit geht vor
  18. 18. Vision und Strategie Interdisziplinäres Team Kommunikationsrahmen Stetiges Feedback Freier, sicherer Raum Zeit
  19. 19. Freiräume schaffen Iterativer Plattformprozess
  20. 20. Freiräume schaffen Verantwortung abgeben Tätigkeiten
  21. 21. Let’s innovate! Together. Titelbild: O. Schuster, Komfortzone: H. Belitz, Weiteres Bildmaterial: unsplash.com © 2018 Innovation through

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