SIIRD is an attempt to evolve a “Sustainable Development Model” in an identified village named CHHARBA. This model of rural development is one of its kinds. It uniqueness lies in the voluntary use of student force for larger good of the society by synergising the efforts of industry, academia, government and society. Progress of work under this project has made significant impact on the society as is evident from the information in the later parts of this document.

1. STUDENTS’ INITIATIVE
FOR
INTEGRATED
RURAL DEVELOPMENT
1
Indian Institute of Technology, Roorkee
By:
Adarsh Goyal, Int. M.tech, Geophysical Technology
Nitin Gupta, B.Tech, Computer Science & Engineering
Siddharth Panwar, B.Tech, Civil Engineering
Prakhar Gupta, B.Tech, Chemical Engineering

2. 1. Public Private Participation Model of SIIRD
2. Education Initiative of SIIRD
3. Newspaper Bag Initiative of SIIRD
4. Cycle Donation Initiative of SIIRD
5. Collaboration Model of Cooperation of SIIRD
SKOCH Awards for Excellence 2014
India Habitat Center, New Delhi
Projects Covered:

3. 3
 Limitations of centralized
planning
 Implementation failure
 Overlapping of schemes/
Lack of coordination
 Lack of awareness
Challenges of Rural Development

4. Uttarakhand State in India

5. Districts in Uttarakhand

6.  In 2006, some undergraduate students of IIT Roorkee approached Prof.
V.K. Nangia, Head, Dept. of Management Studies and Coordinator,
Uttaranchal Development Cell, IIT Roorkee
 Both had burning desire to serve rural India
 ‘National Competitiveness for Knowledge Economy’, a Rs 495 Lakhs
multi institutional, multi locational Govt. of India`s Project was awarded
to IIT Roorkee with Prof. V.K. Nangia as its Principal Investigator
 SIIRD evolved as a rural development vertical of this project
Evolution of SIIRD

7.  Development of a targeted village
 by undertaking demand driven initiatives
 by emphasizing the coordination and synergy amongst multiple
stake holders involved in field of rural development
 To sensitize the students of IIT Roorkee with rural
ethos by working with the villagers in rural areas
Objectives

8.  Vast and exhaustive surveys
 Done in 3 phases
 Covered 18 villages in 3 districts of Uttarakhand
 Over a period of 2 years
Phase No. District No. of Villages visited Year
1. Haridwar 1 2006
2. Tehri- Garhwal 11 2006-08
3. Dehradun 6 2008
Identification of Village

9. What followed next…
 In Nov. 2007, a meeting took place in IIT Roorkee, where Prof. C.S.
Sood, Mr. Manoj Sharma, Prof. V.K. Nangia and SIIRD team members
were present
 Issues of accessibility of the village and representative nature of its
population were discussed
As per advice of Prof. C. S. Sood, it was decided to survey 6 villages in
Sahaspur block of Dehradun district
Selection Criteria
 representative characteristics of rural culture
 physically accessibility

10. 11 villages
Tutai Chak
Chogani
Kilwan
Kansyud
Bangiyal
Daang
Jhakogi Brahmanon Ki
Jhakogi Kilwanon Ki
Raiduni
Gair
Shivalipatal
6 villages
Rampur
Lakshmipur
Shekhonwala
Dhulkot
Nav Gaon
Chharba
1 village
Bijhouli
Phase III:
Dehradun
Phase II: Tehri-Garhwal
District
Phase I:
Haridwar

11. Survey Photographs

12. Identified Village
CHHARBA
Well connected with NH-72
through an 8 km long road
POPULATIONTERRAIN PHYSICAL
CONNECTIVITY
12

13. Population 12592
Geographical area 40 sq. km
Males 6817
Females 5775
Literacy rate 38%
Male literacy 40%
Female literacy 20%
Sex ratio 847 females/1000 males
Hospitals nil
Schools 4 Govt. primary schools
1 Govt. Inter college
Bank branches 1
Chharba Details (as per Census 2011)

14. Student Team
 Over 225 students have been associated with this project so far.
Presently, a 35 member team
 Rigorous process of recruitment
 Team leader and Initiative leaders
 Floating population; transfer of responsibilities
 Developing professional way of working in students

16. Methodology
Identify the problem/s faced by
the villagers through surveys
Brainstorm with team and
mentors
Think solution
Synergize efforts of Government,
Academia and Industry
Finally implement the idea!

17.  Education Initiative
 Cycle Donation Initiative
 Newspaper Bag Initiative
 Health Initiative
 Agricultural Initiative
Our Initiatives

18. 1. ICT Awareness
2. Computer Education
3. Library Initiative
4. Inspire and Character Building
5. Sensitization and Awareness Drive
Initiatives Under Education

19. ICT Awareness- First step in
Chharba
 Launched: July, 2008
 Objective
 To spread awareness
about benefits of ICT
 To provide sufficient
exposure towards
Computers.

20. ICT Primary School Initiative
• IIT Roorkee Computer Centre
donated 16 computers to 4
schools of Chharba
• Integration with CSR program of
corporate – Infosys Foundation
donated 15 computers to 3
schools of Chharba
• Taught computers to primary
school teachers in integration with
Sarva Shiksha Abhiyan (SSA)
Library Initiative
• Installed libraries in Inter college and
Middle High School- Chharba by
collecting 373 + 150 books respectively
July 22, 2010
Location: Primary
School, Chharba

21. On 25 September 2010, SIIRD
team obtained approval for
integration of Sarva Shiksha
Abhiyaan (SSA) with the
primary school ICT Education
Initiative from Mrs. Geeta
Nautiyal (District Education
Officer)
 In photograph: Letter from Mrs.
Geeta Nautiyal to the teachers of
Primary schools, Chharba

22.  Need for imparting basic computer education to the junior high school
students was realised
 30 students of class 8th of school no. 2 (Junior High School, Chharba)
targeted
 A course curriculum aiming at imparting very basic knowledge of
computers was developed
 The team tried to adopt a fun-play method of teaching
 Every single student got an opportunity for hands on experience on a
laptop
 Anecdotes screened at the end of session
Computer Education
Initiative

23. Class 8 students intently observing the demonstration (10 Feb 2013)
Members of ICT initiative interacting with students and teaching them computer
basics (16 Feb 2013; 9 March 2013 )

24. Objectives:
• Motivate young students and brings students closer to
science
• Inculcate competitive spirit, expand skill set, increase
confidence and decrease stage fright
Inspire Initiative

25. Event Details
Date Event School Targeted
26 Jan 2013 Drawing Competition Primary School No. 1
Movie screening + Quiz on Indian
freedom struggle
Inter College
2 Feb 2013 Balloon-car competition Junior High School
9 Feb 2013 Depicting feelings using pictures Inter College
16 Feb 2013 Toy telephone using paper cups and
thread
Primary School No. 1
9 March 2013 Making a rocket using balloon and
straws
Junior High School

26. Event Details(Cont.)
Date Event School targeted
3 Aug 2013 Periscope making Inter College
24 Aug 2013 Sound and Laws of Motion Inter College
31 Aug 2013 Pin hole camera Inter College
12 Oct 2013 Spot Writing Competition Junior High School

27. Children taking part in the fun filled activities with joy and interest (clockwise from top left: 26
Jan 2013; 16 Feb 2013; 16 Feb 2013; 9 March 2013)

28.  Objectives
 To introduce students to Yoga & Pranayama.
 To inculcate team-spirit among them.
 To encourage a firm character building.
 To focus upon the holistic development of children.
Character Building Initiative
SIIRDArt of
Living
Brahma
Kumari’s

29. (30 January, 2014, Chharba) Mr Rohit Singh,
Teacher, AOL, interacting with students during
Bal Chetna Shibir
(15 March, 2014 , Chharba) Students during
‘Touch the light’ session at Primary School

30. • Sarva Shiksha
Abhiyan
• IIT Roorkee
• Primary School
Teachers
• Art Of Living
• Brahma kumari’s
• Professors of IIT
Roorkee
• Students of IIT
Roorkee
•
• Infosys
Industry Academia
GovernmentSociety
Synergistic Framework

31. Objectives
 To spread awareness about the work and idea of SIIRD
 To share working experience as well as model that SIIRD
follows in its initiatives.
 To encourage students to come up and initiate similar work
with help of SIIRD and its experience.
Institution Date Students covered
(approx.)
College of Engineering Roorkee 26 October 2013 60
Moradabad Institute of
technology
1 February 2014 120
IMS Dehradun 5February 2014 200
Quantum School 8 February 2014 120
Awareness and Sensitization Drive

32. (February 5, 2014, Dehradun) Nitin Gupta interacting with students of IMS Unison
University
February 5, 2014
Location: IMS Dehradun

33. Agriculture Initiative
Agriculture Camps
• Two Agriculture Camps in collaboration
with Krishi Vigyan Kendra, Herbertpur
was organised.
• The interactive lecture was given on
‘Advancements in the Field of
Agriculture’ by Dr. S.S. Singh.
• One Agriculture camp in collaboration
with Kribhco (Krishak Bhartiya Co-
operated Limited).
Agriculture camp with Kribhco
Second Agriculture camp with KVK

34. Second Agriculture camp with KVK May 15, 2012
Agriculture camp with Kribhco Dec 17, 2012
Agriculture Camps

35. • KVK Herbertpur
• UOCB
(Uttarakhand
Organic Committee
Board)
• ATMA
• Champions
• Gram Pradhan of
Chharba
• Students of IIT
Roorkee
• Non- Profit
Organization – IDEI
• KRIBHCO
Industry Academia
GovernmentSociety
Synergistic Framework
Agriculture Initiative

36. Health Initiative
Four health camps organized
 Health Camp 1 - 2nd October,
2010, 387 patients treated
 Health Camp 2 – 27 March,
2011, 286 patients treated
 Health Camp 3 – 21
September, 2011, 393 patients
treated
 Health Camp 4–22 September,
2013, 366 patients treated
Health camp 2

37. Health Camps

38. Health Camps
Doctors treating the patients Villagers waiting for the check up
Doctors examining the patients SIIRD Health team

39. Synergistic Framework
Health Initiative
Government
NRHM
RSBY
CMO, Dehradun
AAYUSH
Society
Mr Rumi Ram, Pradhan,
Mrs Sunita Rawat
Young students trained
under Education
Initiative
Academia
LHMC, Delhi
SIIRD Team

40. Women Health & Hygiene Initiative
To address lack of awareness
regarding menstrual health and
sanitation issues in adolescent girls,
two workshops were organized:
1. Women Health and Hygiene
Workshop 1 – May 14, 2014
150 female students were targeted
2. Women Health and Hygiene
Workshop 2 –
Over 200 girls and women were
targeted
Workshop 2

41. Young Champions Initiative
•To replicate SIIRD in Chharba
through Inter College students
•A team of 20 students of class 9th –12th
•Personality development program
designed and started for YCP team
•English speaking program completed
for YCP team children

42. Cycle Donation Initiative
Objectives
To motivate the champions and students of village
schools
To help students living far from schools to reach
schools on time and with ease
To develop a sense of contribution for a noble
cause among IIT Roorkee students

43. Methodology
• Availability of Bicycles
• Procurement of Bicycles
• Condition of Bicycles
• Generation of Funds
• Repairing of Bicycles
• Transportation of Bicycles
• Distribution of Bicycles

44. Available bicycles before
auctioning
S.NO. Name of Hostel Available Bicycles
1 Azad Bhawan 37
2 Cautley Bhawan 30
3 Ganga Bhawan 32
4 Govind Bhawan 23
5 Jawahar Bhawan 12
6 Kasturba Bhawan 3
7 Radhakrishnan Bhawan 0
8 Rajendra Bhawan 57
9 Rajiv Bhawan 0
10 Ravindra Bhawan 7
11 Sarojini Bhawan 7
TOTAL 208

45. Procurement of Bicycles
 A proposal was presented to DOSW, IIT R
 Administrative work took almost an year
 35 cycles were procured
 26 from Azad Bhawan
 5 from Rajendra Bhawan
 4 from Jawahar Bhawan

46. Condition of Bicycles
 Badly shaped
 Bicycles were not used for
more than a year
 Need repairing before
donation

47. Generation of Fund
 Old newspapers and stationery was collected from willing
students of IIT Roorkee
 Phase-I
 Only 1 hostel was targeted
 1.5 tonnes of collection sold at Rs.8/- per kilogram
 Rs.12000/- was generated
 Phase-II
 4 hostels were targeted
 2.035 tonnes of collection sold at Rs.12/- per kilogram
 Rs.24420/- was received
 Rs.22100/- was generated (after subtracting cost to transport
collection to Paper Mill)

48. Wastepaper Collection Drive

49. Repairing of Bicycles
 Survey in IIT R and nearby market was conducted
 Rates quoted were compared
 Bicycle repairmen inside IIT R was selected

51. Transportation of Bicycles
 Phase-I
 10 bicycles were transported
 Magic Ace vehicle of Rishi Transport Service was used
 Cost incurred was Rs.2300/-
 Phase-II
 25 bicycles were transported
 Mini-truck of Rishi Transport Service was used
 Cost incurred was Rs.4050/-

52. Distribution of Bicycles
 Based on merit and distance of student’s residence from
school
 Phase-I
 On May 18, 2013
 10 bicycles were donated
 Students of Inter-college (classes 9th to 12th) were selected
 Phase-II
 On October 4, 2013
 25 bicycles were donated
 12 students were selected from Secondary school (school
No.2, classes 6th to 12th) and 13 from Inter-college (classes
9th to 12th)

53. • IIT Roorkee•Champions
• Students of
village schools
• Students of IIT
Roorkee
• Sagar Pulp
and Paper
Ltd.
• Rishi
Transport
Service
Industry Academia
GovernmentSociety
Synergistic Framework

54. Cycle Donation Initiative (contd.)
 Bicycles of IIT Roorkee students
were used
 Fund for repairing the bicycles was
collected from IIT Roorkee students
 10 cycles were donated on 18 May
2013
 25 cycles were donated on 4 October
2013
54

56. Newspaper Bag
Initiative
Students’ Initiative for Integrated Rural Development
(SIIRD)

57. What do we want:
For whom do we want:
How do we want it:
What have we achieved:
Self-Sustaining source of employment
Poor & willing women of village
Chharba
Making and selling newspaper bags
12 women are now earning additional
income of Rs. 2000/- per month
Overview

58. 5 Phases
Phase I: Identification of definite market/demand for newspaper bags
Civil lines market of Roorkee
Planning

59. Market survey
In Roorkee:
 The Civil Lines market of Roorkee was surveyed on January
15, 2014
 It was found that only pharmacy and some grocery shops
use paper bags,
 There is widespread use of polythene bags instead of paper
bags.
 Several ragpickers make paper bags in very small quantities
and sell it to shopkeepers.

60. Market survey
In Chharba, Sahaspur, Selaqui and Dehradun:
 The market area around village Chharba was surveyed on January 19,
2014.
 It was found out that provision stores and pharmacy shops were the main
users of newspaper bags.
 It was also found out that there was a distribution channel through which
these paper bags reached these provision stores.
 Two distributors, Mr. Hardeep Singh of Pack Point and Mr. Naveen
Singhal of Singhal Enterprises of Hanuman Chowk, Dehradun were
contacted and they agreed to buy newspaper bags from us.

61. Distribution Channel
Supplier I (District Level): Supplies
paper bags to large shopkeepers in all
the markets of a district
Large shopkeers (Market
level): Supplies paper
bags to other small
shopkeepers in the same
market
Small shopkeepers:
They are
the end
users.

62. Product
The newspaper bags are made in mainly three
sizes, and have the following names in the market:
 250 gm size
 500 gm size
 4 kg size
* These are just the common name given to the paper bags in the
market, it has no relation with the weight (mass) of the bag

63. Paper bags are made in 3 sizes: 250 gm, 500 gm, 4 kg
Product (Newspaper Bags)

64. Product (Newspaper Bags)
250 gm size
Market Price
per piece
Market Price
per kg
Price given
to makers
per piece
Rate of
formation by
one person in
one month (in
number of
pieces)
Leads to
monthly
income of (per
person)
7.5 paise Rs. 37.50/- 5 paise 20,000 Rs. 1000/-

65. Product (Newspaper Bags)
 500 gm size
Market Price
per piece
Market Price
per kg
Price
given to
makers
per piece
Rate of
formation by
one person in
one month (in
number of
pieces)
Leads to
monthly
income of
(per person)
11.66 paise Rs. 29.16/- 7.5 paise 20,000 Rs. 1500/-

66. Product (Newspaper Bags)
 4 kg size
Market Price
per piece
Market Price
per kg
Price given
to makers
per piece
Rate of
formation by
one person in
one month (in
number of
pieces)
Leads to
monthly
income of (per
person)
24 paise Rs. 24/- 10 paise 20,000 Rs. 2000/-

67. Selection of women in
Chharba
 On January 19, 2014 members met a villager named,
Mr. Vicky Chhetri who agreed to have his wife, Ms.
Pinky Chhetri make newspaper bags for this initiative.
 Over the course of time, Mr. Chhetri gathered 4 more
women of Gorkha Basti area of Chharba to make
newspaper bags for this initiative.

68. Phase II: Selecting needy women in Chharba to make newspaper bags
Mrs. Baljeet Kaur of Gorkha Basti is one of the women working
on this initiative
Planning (contd.)

69. Phase III: Finding a constant source of waste paper near the village
Dainik Jagran had donated 250 kg of waste paper for the pilot phase of this initiative
Planning (contd.)

70. Pilot
 The pilot for this initiative was of approx. one month
duration, starting from February 1, 2014 to February 27,
2014.
 On February 5, 2014 members met Mr. Anurag Gupta,
General Manager of Dainik Jagran and he agreed to help
this social initiative by donating 250 kg of waste paper
from Dainik Jagran’s printing office in Selaqui, Dehradun.
 The 250 kg waste paper was distributed amongst the 5
women of Gorkha Basti and Mr. Vicky Chhetri agreed to
take up the responsibility of managing things in the village.

71. Dainik Jagran donated 250 kg of waste paper for the pilot of this initiative from
their printing office in Selaqui. Mr. Rajinder Pant, in-charge of the printing office
can be seen with SIIRD members
Support from Dainik Jagran

72.  The members came to know that in 2006 the Government
of Himachal Pradesh had completely banned the use of
polythene bags in the state, which meant greater demand
for newspaper bags
Plastic bags are banned in Himachal Pradesh, meant demand of paper bags
would be high there
Entering into Himachal Pradesh

73. A new market in Paonta Sahib, H.P. was identified to sell paper bags
Entering into Himachal Pradesh

74. Selling into Himachal Pradesh
SIIRD member carrying paper bags made by Ms. Narinder Kaur of Chharba to
Paonta Sahib, Himachal Pradesh
Counting paper bags at the house of
Ms. Narinder kaur
Carrying sacks filled with paper bags in
a cycle rickshaw in Paonta Sahib, H.P.

75. By the end of March, 2014 members started working on
creating this sustainable arrangement. The task was divided
into 3 sections
Towards Sustainability

76. Towards Sustainability
Definite market
SIIRD members unloading sacks filled with newspaper bags at the home of
supplier in Paonta Sahib, Himachal Pradesh

77. Phase IV: Checking availability of mode of transportation
Newspaper bags being transported in a MAT vehicle from Chharba to Paonta Sahib,
H.P.
Planning (contd.)

78. Phase V: Finding a local organizer/entrepreneur in the village
Mr. Vicky Chhetri of Gorkha Basti became the local organizer for this
initiative
Planning (contd.)

79. On women of Chharba:
 Through this initiative they earn Rs. 2000/- every month and
this led to:
 Net Family Income: Increase in the net income of the family.
 Social Standing: The social standing of these women in their
family grew, since they contributed to the family income.
 Self Respect: They gained respect in their family.
 Skill Development: With time, their skill and expertise on
making newspaper bags grew, and they have now started
making brown Kraft paper bags as well.
Impact

80. Rashtriya Gaurav Puraskar
Awarded best Gram Sabha of Dehradun district out of 403 Gram
Sabhas
Panchayat Sashaktikaran Puraskar
Under the Panchayat Empowerment Accountability Incentive Scheme
(PEAIS). The award was provided on April 24, 2012 by Ministry of
Panchayati Raj.
Our Achievements

81. 81
The concept of SIIRD was awarded fourth position in a global Social
Innovation Tournament organised jointly by Higher Colleges of
Technology, UAE and Wharton, University of Pennsylvania on
May 9, 2013.
Our Achievements

82. Future Initiatives
 JNV Initiative
 Financial Literacy Program
 Government Schemes’ Awareness Sessions

83. Glimpses

84. THANK YOU!