1. MINISTRY OF MASS MEDIA AND
INFORMATION
1

2. Achievements of Ministry of Mass media and
Information
1.1 Provide free advertising slots for specific, focused and actionable
nutrition messages with a focus on the first 1,000 days of life
MMI/Health
1.2 Allocate air time for documentaries, interviews, talk shows, panel
discussions and space in print media nutrition related articles
MMI/Health
2.2 Advocacy programs for channel heads of media houses,
journalists and other media personnel on the importance of
Health and Nutrition promotion and the enforcement of nutrition
related codes
MMI/Health
2.3 Media campaign MMI/Nutrition
Section
2.4 Include Nutrition promotion as a module in training programs
conducted by institutions of the Media Ministry
MMI/Health
2,5 Introduce Nutrition journalist of the Year award for Sinhala /
Tamil and English for print and Electronic media by the SLMA
SLMA/MMI
2.6 Include a Nutrition specialist and Consumer Affairs representative
in advertising monitoring committees
Ministry of
Trade,/MMI/Health2

3. Progress in June 2014
1.1 Provide free advertising slots for specific, focused and
actionable nutrition messages with a focus on the first
1,000 days of life
79% MMI/Health
1.2 Allocate air time for documentaries, interviews, talk
shows, panel discussions and space in print media
nutrition related articles
90% MMI/Health
2.2 Advocacy programs for channel heads of media
houses, journalists and other media personnel on the
importance of Health and Nutrition promotion and
the enforcement of nutrition related codes
60% MMI/Health
3

4. Programs on Nutrition in June 2014 (1.1&1.2)
 Discussions /Interviews /talks
on nutrition in T.V channels &
F.M channels
 crawlers on news bar
 Articles on nutrition in news
papers & magazines
 Posters
 ITN
 Rupavahini
 Derana
 Sirasa
 Channel Eye
 FM Channel (SLBC/ Lak Handa,
Lak F.M)Tamil/English
 ANCL- (Arogya)
 Dept of Information- Desathiy
 Dept of Government Printing
 a.Sinhala Posters-50000
 b.Tamil Posters-15000
4

5. Number of crawlers broadcast or telecast ( 1.1)
Channels Volume
Commercial service 39
City F.M 30
SLRC 21
English service 120
Swedesiya Service 180
ITN 240
Derana 10
Total 670
5

6. Allocated air time for interviews, talk shows, panel
discussions June (1.2)
Institutions Programs
Rupavahini 09
ITN 10
SLBC 50
Derana 01
Sirasa 01
Lak F.M
Lak handa
02
02
Total 75
6

7. Dates of telecasting programs on Nutrition in June
Rupavahini (1.1/1.2)
Monday Tuesday Wends
day
Thursday Friday Saturday Sunday Programs
1 Rividina
Arunella/2
2 3 4 5 6 7 8
9 10 11 12 13 14 15 Ayubowan
/2
16 17 18 19 20 21 22
23 24 25 26 27 28 29 Nugaswan
a/2
30 July 3 Channel
eye/3
7

8. Programs Names of doctors participating
in the discussions
Dates
AyuboWewa Dr Shanthi Gunawardana 06.19/07.03
Rividina Arunella Mrs kumudini (22)
(Food and promotion)
Mrs Janaki Rajapaksha(8)
Agriculture Research Institute
Thelijjawala
06.08/22
Nugasewana Dr Asoka Jayathilaka(23)
Dr Hiranya Jayawickrama(30)
06.23/06.30
Shine and Rise Dr Shanthi, Dr Hiranya, Dr
Pujitha
06.05/06.16/06.24
8

9. Number of programs broadcast on Nutrition in SLBC
Program Schedule
Subarathi 06
Suwasetha 07
Women’s Programmes 16
Sandya Sewaya 03 50
English Service 02
Tamil Service 14
Commercial Service 02
9

10. Dates of telecasting Programs on Nutrition in June-
ITN (1.1/1.2)
Monday Tuesday Wednes
day
Thursday Friday Saturday Sunday Progra
ms
May 31 1 Pahando
ra-6
2 3 4 5 6 7 8
9 10 11 12 13 14 15 Meet
your
doctor-2
16 17 18 19 20 21 22
23 24 25 26 27 28 29 Lakhand
a -Meet
your10

11. Programs Names of doctors
participating in the
discussion
Dates
Pahandora
Dr Shanthi Gunawardana
(17,18) 17/18/19/20/24/25
Dr Chandani Withana(19,20)
Dr Nethranjali Mapitigama(24)
Dr Chithramali de Silva ( 25)
11

12. Programs Names of doctors
participating in the
discussion
Dates
Meet your doctor Dr Shanthi
Gunawardana(31)
05.31/06.21
( Lakhanda)
Dr Renuka Jayatissa(21)
Meet your doctor Dr Shanthi
Gunawardana(7)
Dr. Pujitha
Wickramasinghe(14)
06.07/14 ( meet your doctor)
12

13. Derana / Sirasa/Lakhanda
Programs Names of doctors
participating in the
discussions
Dates
Derana
Sathutuwila
Dr Lalith Chandradasa
National Nutrition
Coordinator
Dr. Renuka peiris Director
Ministry of Education
Sirasa
Sirasalindaya
Dr Shanthi Gunawardana
Lak F.M
a. Sodisi
Dr Lalith Chandradasa
Dr Shanthi Gunawardana
Dr Renuka Peries
09.06.2014
b. Dumbara Padura Dr Asanka Wijerathne 25.06.2014 13

14. space in print media nutrition related articles
Articles published in Desathiya Articles published in the volume
01.Eat fruits and save lives
02.The Revolution of 200 grams
August volume of Desathiya Magazine
03.Do you like apple or Pears?
04.No other milk like Breast Milk
September volume of Desathiya
Arrangements have been made to publish an articles in every Desathiya
volume.
14

15. space in print media nutrition related articles
Articles published in Arogya
news paper
Articles published in the volume
Articles-12 June
Articles-10 August
Articles 14 September
15

16. 2.2 Advocacy programs for channel heads of media
houses, journalists and other media personnel
Programs No o 4ef participants Expenditure
Rs
Training program for media
personnel in collaboration-
with the Ministry of Health
90 15565.00
Training program for media
personnel in collaboration
with the Ministry of Health
44 31,100.00
Total 134 46665.00
16

17. Programs to be implemented in year 2015
2.1 Media campaign
01 Raise awareness through
media.docx
It will be held in 2015.
(Funding agency
UNCEF)
NNS/MMI
2.3 Include Nutrition promotion as a
module in training programs
conducted by institutions of the
Media Ministry
Informed SLTTI to
include Nutrition
promotion as a
module in training
programs in 2015
MMI/Health
2.4 Introduce Nutrition journalist of the
Year award for Sinhala / Tamil and
English for print and Electronic media
by the SLMA
A meeting will be
arranged in
consultation with
SLMA
SLMA/MMI
2.5 Include a Nutrition specialist and
Consumer Affairs representative in
advertising monitoring committees
Advertising
monitoring
committee will be
established in future
MMI/MC/Health
17

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