This was discussed at the Workshop on "How to make a Product Roadmap that actually works" conducted by HelloMeets in Bengaluru.
Speaker & Presentation by:
Amit Tiwari, Senior Product Manager at Milaap
-Previously worked as Product Manager at ListUp & Software Engineer at Galleri5
-At Milaap, he leads a team of 2 product managers and a designer and has:
-Collaborated with the marketing team to enhance the accuracy of ads performance
Conducted user-research, usability testing and in-person interviews with the design team to understand the pain-points of campaign organisers in the campaign setup flow and led it's complete revamp
-Led the revamp of checkout flow to reduce drop-offs
-Implemented a rating and feedback mechanism in the major modules of the site to collect user feedback
-Led the work on quick campaign setup using WhatsApp, Messenger and voice platform
-Led the localisation of the campaign setup flow in regional languages
-What is a product roadmap and Why is it important?
-How to create a roadmap?
-How does he approach roadmap creation at Milaap
-What is feature prioritisation and why is it important?
-How to do prioritisation?
-How they approach prioritisation at Milaap?
-Case Studies from Milaap on:
The top-down approach of roadmap creation
Feature prioritisation both in the long & short term