Helena Laitinen

Lappeenranta Area, Finland Finland

Digital Marketing @ Assetti

Advertising / Marketing / PR

During my years in working life I have worked in posts that have enabled me to develop my understanding of the entire chain of doing business: supporting business functions such as accounting, PR, financial administration, event management etc. At the same time I have had the privilege to participate in several development projects as a project coordinator and project manager. My heart however is set on the "bigger picture" of business - and therefore I have also started my own company SomaData Oy. My interests lie in the field of digital marketing, social media, weak signals, predictive analysis and combining these to promote competitive advantage. I also understand consumer behaviour ...