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Miten sosiaalinen media
muuttaa journalismia ja
toimittajien työtä?
Päätoimittaja Heikki Valkama, Image

© A-lehdet Oy
• ”Heikki Valkama on Image-lehden päätoimittaja. Vaikka hän
edustaa perinteistä printtimediaa, mutta on tehnyt uransa
aikana niin televisiota, radiota, digitaalista mediaa. Hän on
ollut viemässä myös perinteisiä printtimedioita, kuten Apu
ja Mondo, someen. Jatkossa välineiden raja-aidat katoavat,
Valkama arvioi. Twitter @heikkivalkama”

© A-lehdet Oy
Somessa tulevaisuus?
• One of the Fifteen Hottest Magazine
Launches of 2011” by MIN •
Löytyy 20 maasta, levikki 100 000 ,
tekee myös koulutuksia,
http://thesocialmediamonthly.com

© A-lehdet Oy
• Vuonna 2012 uusien aikakauslehtien määrä oli 34.
Kymmenen viime vuoden aikana (2003 - 2012) uusia
aikakauslehtinimikkeitä on julkaistu 269. Markkinoilta
poistuneita tai toisiin lehtiin yhdistyneitä aikakauslehtiä
tuona aikana oli 109. Tilastossa ovat mukana vain
printtilehdet.
• Aikakauslehtinimikkeiden määrä suhteessa väkilukuun on
Suomessa ykkösluokkaa maailmassa. Meillä on yhdeksän
lehtinimikettä kymmentätuhatta lukijaa kohden. Tilastossa
seuraavalla, Slovakialla, vastaava luku on 5.

© A-lehdet Oy
Sosiaalinen media muuttaa?
Verkko täynnä kommentteja: ”The social media is changing fundaments of journalism!!!”
http://www.huffingtonpost.com/jayson-demers/how-social-media-is-suppo_b_3239076.html
http://blog.hootsuite.com/social-media-for-journalism/
https://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/Publications/The_rise_of_soci
al_media_and_its_impact_on_mainstream_journalism.pdf

© A-lehdet Oy
Muutos:
Sosiaalinen media on jo pannut
journalismia uusiksi, mutta
someguruilla on myös tapana liioitella
muutoksia.
Journalismin perusteet ja työn ydin on
sama kuin ennenkin. Silti sosiaalinen
media muuttaa monia asioita:
Uutta:
1. Tieto- ja uutisähde
2. Tasavertaisuus
3. Jakelu
4. Nopeus
5. Vuorovaikutus
6. Joukkoistaminen

© A-lehdet Oy
•

Joukkoistaminen

•

Joukkoistaminen

•

•

© A-lehdet Oy

Vuorovaikutu

Vuorovaikutus/nopeus
•

•

•

© A-lehdet Oy

UUTISLÄHDE

JAKELU

TASAVERTAISUUS

•

JSN
•

•

TISSIT MAINUTTU

•
© A-lehdet Oy

Uusi väline

JSN:n linjaus
•

Uutislähde

•

•

•

© A-lehdet Oy

Parviäly?

Lady Gagan ei
tarvitse lähettää
lehdistotiedotetta

Somelainen lähdekritiikki:
mediabrändien etu?
• Vuorovaikutus
•

•

© A-lehdet Oy

Lukija myös
tasavartainen

Lisääkö vuorovaikutus
laatua?
•

Tasavertaisuus: mutta
mistä agenda?
MEDIA?

Netin tapa puhua?

Nopeu/Lähdekritiikkki
© A-lehdet Oy
Esimerkki.

Tasavertaisuus: case
Nyholm

Nopea vastaus

http://nyholm.puheenvuoro.uusisuomi.fi/1524
06-apologiani-paivani-median-hampaissa
© A-lehdet Oy
Disinformaation
mahdollisuus?

Journalismin ydin

© A-lehdet Oy
Meppi kommentoi

Metakritiikki

Inttäminen

Inttäminen

© A-lehdet Oy
•

Huumoriin puettu hyvä
pointti.

• Peesaus

1.
2.
3.
4.
5.
6.
© A-lehdet Oy

Tieto- ja uutisähde
Tasavertaisuus
Jakelu
Nopeus
Vuorovaikutus
Joukkoistaminen

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Miten sosiaalinen media muuttaa journalismia - esitys Palmenian sosiaalisen median seminaariin