Consumers expect a new relationship with businesses, which means a new way to work - quickly and easily. Business transformation and metamorphosis is at the heart of every business.
Join Heather Newman, Co-Founder, Chief Evangelist and Chief Marketing Officer of Content Panda, as she shows the 10 steps in creating an end-user adoption campaign using Microsoft Teams and Planner.
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
Without Change, There Would Be No Butterflies: Creating an End User Adoption Campaign - Modern Workplace Conference Paris 2019
1. Without Change, There Would Be No Butterflies: Microsoft Teams and Planner Adoption
Heather Newman, Microsoft MVP
Chief Marketing Officer, Content Panda
3. Connect with your fellow attendees
Event Maven Tip — Quick Connections — Leverage the LinkedIN App Find Nearby Feature - @heddanewman on Medium.com
Slide courtesy of @meetdux
4. Tweet this Talk @heddanewman @contentpanda @SPSNashville
#SPSNashville
https://medium.com/@heddanewman
Heather Newman
https://www.slideshare.net/HeatherNewman My pronouns are She/Her.
7. https://aka.ms/O365Roadmap
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11. Modern Workplace Challenges
40% of productivity is lost when
switching tasks
The average time a knowledge worker spends
searching for knowledge is 2.5 hours
50% of the people hold a job
that is compatible with at
least partial telework
12. The market is full of Project
Management and
Collaboration Choices
13. The fact is that businesses do not have emotion.
Products do not have emotion. Humans do.
Humans want to feel something.
And humans make mistakes.
Which is why we want to connect, make
to-do lists and plans to execute
@heddanewman
14. Focus on the “Why”
Not on the “What”
https://www.youtube.com/watch?v=UUDJoHeJbzw
15. Technology
Acceptance
Model
Perceived Usefulness
The degree to which a
person believes that using
a particular system would
enhance his or her
performance
Perceived Ease of Use
The degree to which a
person believes that using
a particular system would
be free from effort
@heddanewman
17. Adoption Campaign Checklist
Define Your Vision
Choose Executive Sponsors
Define Key Stakeholders
Define Use Cases/Business Scenarios
Gather Your Champions
Release in Phases
Adoption Communication Plan
End User Training
Look to Experts
Make it Fun - Gamification
Measure, Share, Iterate
https://www.contentpanda.com/downloads
19. Serves as a role model
Articulate value proposition
Issue future company-wide
announcements and updates
Executive Support
@JeffTeper @heddanewman
20. Outline Your Vision & Success Factors
It’s All About Value
Why SharePoint Why
Teams?
What is your vision?
@heddanewman
21. “Use Case” Driven
Look to the Business
Sales and Marketing
R&D, Production and
Operations
Finance and Accounting
Information Technology
HR and Internal
Communications
Legal & Compliance
@heddanewman
25. Build a sustainable Champions Community
Should be formally trained to increase their
depth and breadth of knowledge.
Should be encouraged and empowered
to guide, teach, and train their peers.
Need consistent positive reinforcement that affirms
the impact of their efforts.
Need a clear plan to execute.
1
2
3
4
Champions help build, grow, and sustain your Microsoft 365 rollout by evangelizing and helping
their peers with the new technology.
Foster Your Community:
Champions:
Get started:
Champions Guide
28. End User Training
In-person
On-demand
In-context
End users learn in many different
ways, there are lot of options in
the marketplace and Microsoft has
resources for training as well.
Microsoft 365 Adoption Guide:
https://aka.ms/M365AG
Planning Workbook:
https://aka.ms/M365AGWorkbook
@heddanewman
29. Expert Opinions &
Guidance
All of these folks have been
working on user adoption a long
time and their best practices are
excellent.
Sue Hanley, Jennifer Mason, Robert
Bogue, Tracy van der Schyff, and
Darrell Webster
@heddanewman
31. Make it fun (buck the
company culture)
Use an online scavenger hunt
as a fun way to encourage
usage
Provide recognition for
content contribution or
usage
Gamification &
Surveys
@heddanewman
32. Measure Share
Success and Iterate
Broaden Engagement
Create Surveys
Listen to Issues and Pivot on
Them
@heddanewman
35. Microsoft 365 Adoption Guide: https://aka.ms/M365AG
Planning Workbook: https://aka.ms/M365AGWorkbook
36. Coffee in the Cloud
@CITCTV
https://aka.ms/CoffeeintheCloud
Get more from Azure & Office 365
Business
Solutions
Best
Practices &
How-To’s
For Admin’s
and
Champions
38. Teams on Air Podcast
https://itunes.apple.com/us/p
odcast/a-day-in-the-life-on-
teams-mobile-
client/id1342881671?i=100041
1520145&mt=2
39. Short Video Tidbits
End User Training:
https://docs.microsoft.com/en-
us/microsoftteams/enduser-training
This has a great list of short snackable
videos for many tips and tricks for using
Microsoft Teams.
40. Team Academy for
ITPros
After consuming the module, the
audience will understand to what
how Teams leverages Office 365
and what the requirements are
for an optimal user experience.
The PowerPoint can also be used
to run a workshop with
infrastructure teams before
rolling out Teams.
Foundations – Core
components: Video | Deck
https://www.youtube.com/playlist?list=PLaSO
UojkSiGnKuE30ckcjnDVkMNqDv0Vl
The technology acceptance model (TAM) is an information systems theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably: Fred Davis in 1989.
Davis, F. D.; Bagozzi, R. P.; Warshaw, P. R. (1989), "User acceptance of computer technology: A comparison of two theoretical models", Management Science, 35 (8): 982–1003, doi:10.1287/mnsc.35.8.982
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003).[1] Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass.
The categories of adopters are innovators, early adopters, early majority, late majority, and laggards.[2] Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process. The criterion for the adopter categorization is innovativeness, defined as the degree to which an individual adopts a new idea.
A butterfly starts life as a very small, round, oval or cylindrical egg. The coolest thing about butterfly eggs, especially monarch butterfly eggs, is that if you look close enough you can actually see the tiny caterpillar growing inside of it. This is the beginning of the journey of metamorphosis in business this is where we get out ducks in row – secure support like on this leaf and define use cases, behavior and success.
Butterfly larvae are actually what we call caterpillars. Caterpillars do not stay in this stage for very long and mostly, in this stage all they do is eat. In business this is where we fuel up just like a caterpillar – gather our team, open feedback channels and determine our communication tactics.
Here are five simple steps to developing your champions community.
Set the context.
Design and align the Champions Community to organizational objectives and vision for Microsoft 365.
Identify champions and get buy-in.
Build a plan with champions.
Execute and iterate.
This is the most intriguing stage of butterfly development, which appears catastrophic from the perspective of the caterpillar. When the little crawler is fully grown and can eat no more, it simply dangles from a branch and spins a protective cocoon around itself so it can safely rest and digest all the food that has been consumed in the previous stage.
In business this is where we truly develop the relationship with our audience prepping them for change – learn about them, mapping out a training schedule
At last in this final stage, the fully developed butterfly is ready to emerge from the chrysalis. After breaking free, the butterfly’s wings are still folded and wet and more rest time is necessary to allow blood to flow into the wings. Finally when the unfurled wings are fully dry, the butterfly is ready to take flight and share its beauty with the world.
In business this is where we support, assess and measure all the things that have happened before – we provide ongoing support, and measure success
Accelerate your deployment and adoption of Office 365 services by visiting our unified resource page for adoption guidance on the Microsoft Technical community at https://aka.ms/MicrosoftAdoption. Review materials for Microsoft 365, our security and compliance features or key teamwork workloads like SharePoint, OneDrive, Microsoft Teams and Yammer. Find additional resources for Microsoft Teams in Government and devices for Teams within the Microsoft Teams adoption guide.
This is a step forward in our response to your feedback to make adoption materials easier to discover and use. Over the coming months we will continue to unify and standardize these materials across all our Microsoft 365 services. Share more feedback in our Driving Adoption community at https://aka.ms/DriveAdoption.