Art goer’s attending a First Thursday art opening in July & August, 2015 were given a paper survey to complete after viewing the art installation. Those choosing to complete the survey, were entered into a random drawing to receive a print from one of our member artists. Participants were asked to draw us a picture on the survey form, which many of them did.

1. Heather Losey
McGeachy
Owner/Market Researcher
8-2015 ART CONSUMERS SURVEY

2. Methodology
Event held at Gallery 114, Portland Oregon.
Art goer’s attending a First Thursday art opening in July
& August, 2015 were given a paper survey to complete
after viewing the art installation. Those choosing to
complete the survey, were entered into a random
drawing to receive a print from one of our member
artists.
Participants were asked to draw us a picture on the
survey form, which many of them did.
Survey Participant from July 2015

3. Summary: It’s still about relationships
Majority of attendees are artists or affiliated with the gallery or artists members
• 8% of those surveyed are receiving our newsletter currently
• How can we continue to nurture these relationships? (and make more friends)
Biggest barrier to owning art is cost, appealing price range $100-500:
• Begin to focus on developing new ways for payment (layway, rentals, etc)
• Consider integration of consumable works (trading cards, note cards, etc)
Most event goers own a good deal of art and feel art is important to own
• BUT – buying from a gallery is NOT popular.

4. Most Own +5 Pieces of Art
0
4
1
8
None
1-2
3-5
5+
How Much Art Do You Own?-August 2015
1
9
9
15
None
1-2
3-5
5+
How Much Art Do You Own? - July 2015

5. Most Believe Owning Art to Be Important
15%
47%
38%
How Important is Owning Art?
July 2015
Neutral Important Very Important
8%
38%
23%
31%
How Important is Owning Art?
August 2015
Not important Neutral Important Very Important

6. Most Bought Art Because it Meant Something
(not decorative) *Thinking of the last time you bought art, why did you buy it?
Emotional
Connection
34%
Related to an
Event
17%Decorating
12%
Other
20%
Supporting Artists/My
Own Art
17%
July 2015
Emotional
Connection
57%
Related to an Event
10%
Decorating
33%
August 2015

7. Friends Are a Popular Source of Art
24
16
10
6
From A Friend Art Fair Gallery Other
Where Would You Go to Buy Art?
July-2015
5
3
4
0
From A Friend Art Fair Gallery Other
Where Would You Go to Buy Art? August-2015

8. Our Visitors are Artists & Friends of Artists
I'm an
Artist
17%
I'm a friend of
the artist
Something
to do
31%
Other
17%
I like to Buy Art
5%
Why Did You Stop In Today? – July 2015
I'm an Artist
46%
Something
to do
23%
Other
16%
I like to Buy
Art
15%
Why Did You Stop In Today? – August 2015

9. Our Space is Appealing….
0
5
10
15
20
Neutral Appealing Very Appealing
How Appealing is This Space?
July 2015
0
1
2
3
4
5
6
7
8
Art Free Food Friendly Nice Space
What is the first thing you noticed when walking
into the gallery? August 2015

10. We did better on providing artist information
from month to month
NO
YES
Did you find enough information about our
artist members? July 2015
NO
YES
Did you find enough information about our artist
members? August 2015

11. Comfortable Price Range for Art: $100-500
4
6
0
2
1
0
1
2
3
4
5
6
7
<$100 $100-500 $500-1000 +$1000 depends on the art
What price range would you consider paying for art?
August 2015

12. Biggest Barrier to Owning Art is the Cost
*We need more data on Other Reasons
0
2
3
4
Finding a place
to buy from
Finding
Something I like
Other
Cost
August 2015

13. The End