Here are some of the latest digital marketing trends in the insurance sector. If you would like to hear more or book an innovation workshop, please contact kelly.harris@heathwallace.com

1. Insurance, what’s next?
June 2015

2. Agenda
1. Introduction
2. Move to digital
3. Broker social
4. The challenges
5. More than price
6. Innovation
7. Roadmap
2

3. 3
Introduction

4. 4
HeathWallace
Creative and user centric cross
channel solutions
Effective use of technology to
empower clients
Highly scalable and robust
delivery methods
Expertise in financial services
______________________
Founded in 2001
Create solutions that offer their
customers an immersive, rich
and rewarding experience
Joined WPP in 2008
150 people, 8 offices,
£12.5million annual turnover
4

5. 5
Move to digital

6. Share of individuals who
purchased insurance policies
or shares online in Great Britain
in 2014, by age and gender
Source: Office for National Statistics (UK)
25%
18%
13%
28%
29%
28%
21%
9%
0.0% 10.0% 20.0% 30.0% 40.0%
Men
Women
16-24
25-34
35-44
45-54
55-64
65+
Share of respondents
6

7. 7
Move to digital
• By 2020 Millennials will be the majority generation in the workforce.
• They are incredibly digital averaging 96 hours per week online.
• “Why can’t I just do this online.”
• The challenge will be moving them from the research phase (browsing) into
purchase.
• Millennials are prepared to be involved and make an experience work better
for them.

8. 8
Leading Sources that
Influence Insurance
Purchasing Decisions Among
UK Millennial Internet Users,
March 2015
Note: ages 18-34 who have purchased or plan to
purchase insurance
Source: Pegasystems and Capgemini, ‘’Born
Yesterday: Will Millennials Disrupt the Insurance
Industry?’’ conducted by Decode, May 14, 2015
51%
48%
27%
24%
Comparison website
Searching online
Word-of-mouth from friends
Parents' recommendations
% of respondents

9. 9
Important Factors When Selecting Insurance Among UK
Millennial Internet Users, March 2015
Note: ages 18-34 who have purchased or plan to purchase insurance
Source: Pegasystems and Capgemini, ‘’Born Yesterday: Will Milennials Disrupt the Insurance Industry?’’ conducted by Decode, May 14, 2015
70%
46%
40%
25%
21%
19%
Cost
Reputation
Ease of purchase
Availability of real people to talk to at an Insurer
Brand
Quality of digital services
% of respondents

10. To hear more, please contact marketing at
Kelly.harris@heathwallace.com
10

11. Thank you
www.heathwallace.comp @heathwallace