An infographic highlighting the key reasons why advisor-client texting shouldn't be ignored.

1. To find out how your company can leverage
compliance-enabled text messaging, visit
www.hearsaysocial.com.
SOURCES: FORRESTER, MORGAN STANLEY | VENTURE BEAT, CONNECT MOGUL | SUTHERLAND ASBILL & BRENNAN | IDC
INFOBRIEF | VELOCIFY | © 2016 HEARSAY SOCIAL, INC.
text messages are sent
in the U.S. every day
6B
of financial services firms are
currently using or plan to use
text messaging with customers
and employees
80%
of adults keep their
smartphones within
arm’s reach 24/791%
But there are risks when advisors text
their clients. The number one source
of fines by FINRA is e-communication
(including routine audits and
for-cause issues).
Yet, many companies see text
messaging as a key component
of customer and employee
communications.
Done right, texting with a prospect can significantly improve conversion.
Text messaging is everywhere.
Nearly everyone has their
mobile phone on them
at all times and uses it
to send text messages.
Texting is the most effective and efficient
way to stay in touch with clients.NEW
of texts are opened
and, of those, 90% are
read within 3 minutes98%
rise in fines related
to e-communications
in 2013
132%
Text messaging has a major impact on
client experience, client retention, and business continuity.
higher conversion for prospects who are sent
text messages versus those who aren’t
WHY FINANCIAL SERVICES CAN’T IGNORE
ADVISOR-CLIENT TEXTING
WHY FINANCIAL SERVICES CAN’T IGNORE
ADVISOR-CLIENT TEXTING
of financial services companies
believe that text messaging
has a considerable or major
impact on brand awareness.83%
Texting is here to stay. It’s an effective communication channel
for advisors who want to reach clients and prospects instantly. In
2016 and beyond, it will be more important than ever for firms to
have proper supervision over their advisors’ and agents’ text
messaging activities.