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Monetize Your Blog (Without Selling Out)

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Can you make money through blogging and social media, and if so — how much? And how can you do it without alienating readers or losing credibility? 

Katy Widrick (http://katywidrick.om) shows you how to use traditional sources like advertising, sponsorships and affiliate sales and augment them using social media and some other surprising sources of income to make a living out of what you already love to do.

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Monetize Your Blog (Without Selling Out)

  1. 1. Monetize Your Blog {without selling out} Katy Widrick | KatyWidrick.com | @kwidrick
  2. 2. Questions we’ll answer How to make money sources, rates, etc. How to keep your readers Best practices Katy Widrick | KatyWidrick.com | @kwidrick
  3. 3. "I am not interested in money.I just want to be wonderful." By Los Angeles Times [Public domain], via Wikimedia Commons Katy Widrick | KatyWidrick.com | @kwidrick
  4. 4. 2011 Blogger Money Survey Katy Widrick | KatyWidrick.com | @kwidrick
  5. 5. Money for nothing Katy Widrick | KatyWidrick.com | @kwidrick
  6. 6. sourcesAd networksPrivate adsAffiliate salesSponsored postsEvent sponsorshipsfreelance/contract Katy Widrick | KatyWidrick.com | @kwidrick
  7. 7. ad networksCompanies or organizations that organize a group of bloggers then connect them with a group of advertisers. Katy Widrick | KatyWidrick.com | @kwidrick
  8. 8. Katy Widrick | KatyWidrick.com | @kwidrick
  9. 9. ad networksExample: $2 per 1,000 page views ($2 CPM) 1,000 page views a day x 30 days X $2 CPM = $60/monthCPM can range from $.25-$8 CPM (average is inthe low end)CPC (cost per click) is performance based Katy Widrick | KatyWidrick.com | @kwidrick
  10. 10. privateone bloggerAds that are arranged for between ads (or a few, but not a large group) and one organization. Katy Widrick | KatyWidrick.com | @kwidrick
  11. 11. Katy Widrick | KatyWidrick.com | @kwidrick
  12. 12. Private AdsExample: $1 per 1,000 page views ($1 CPM) 1,000 page views a day x 30 days X $1CPM X 4 ads = $120/monthFlat fees can range from $10-???? impression guarantees with flexible timelines blogger provides analytics Katy Widrick | KatyWidrick.com | @kwidrick
  13. 13. affiliate salesvia For each product that the blogger sells,personalized and exclusive tracking code or link, the blogger gets a percentage of that sale. Katy Widrick | KatyWidrick.com | @kwidrick
  14. 14. Katy Widrick | KatyWidrick.com | @kwidrick
  15. 15. Affiliate SalesExample: 10% of product sales $200 product x 1 X 10% = $20 for blogger $10 product x 200 X 10% = $200 for bloggerEarn credits for referrals/sales Katy Widrick | KatyWidrick.com | @kwidrick
  16. 16. Product SalesDirect sales, usually of e-books, apparel and services. Katy Widrick | KatyWidrick.com | @kwidrick
  17. 17. Katy Widrick | KatyWidrick.com | @kwidrick
  18. 18. sponsored postsBrands or organizations compensate bloggers — in cash or product — for a post or posts. Katy Widrick | KatyWidrick.com | @kwidrick
  19. 19. sponsored postsCompensated with: Cash (avg. $25-75) Products Giveawaysone-off or recurring Katy Widrick | KatyWidrick.com | @kwidrick
  20. 20. event sponsorships Brands or organizations contract with a blogger for representation and/or productambassadorship at conferences, travel events, seminars, etc. Katy Widrick | KatyWidrick.com | @kwidrick
  21. 21. event sponsorshipsPresent productsHand out swagWear apparelStaff boothCollect Contacts $100-1,000/event Katy Widrick | KatyWidrick.com | @kwidrick
  22. 22. brand ambassadors Create content Connect with customers Promote through social media Be the “Face” per post, per month Katy Widrick | KatyWidrick.com | @kwidrick
  23. 23. freelance/ contract workBloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are not their own. Katy Widrick | KatyWidrick.com | @kwidrick
  24. 24. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  25. 25. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  26. 26. best practices(aka: don’t drive your readers away) Katy Widrick | KatyWidrick.com | @kwidrick
  27. 27. best practicesBe open and honest regular roundups/ thank yousPost your policies easy-to-find mediaKnow the law(s) kitBe selective solicit (and respond to!)Go Above and reader feedbackBeyond Pay it forwardLearn How toMeasure Haters Gonna Hate Katy Widrick | KatyWidrick.com | @kwidrick
  28. 28. how to find (andkeep!) the money Katy Widrick | KatyWidrick.com | @kwidrick
  29. 29. find the money be visible and accessibleHave Media Kits, Ad Rates, Testimonials Work hard and keep your pitch short Katy Widrick | KatyWidrick.com | @kwidrick
  30. 30. find the money Ask for referralsFollow up with conference contacts Reach out to blogging friends Katy Widrick | KatyWidrick.com | @kwidrick
  31. 31. Keep the money Tax laws Write clear contractsbe open to feedback (and respond quickly) Katy Widrick | KatyWidrick.com | @kwidrick
  32. 32. questions?Katy Widrick | KatyWidrick.com | @kwidrick

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