Monetize Your Blog             {without selling out}     Katy Widrick | KatyWidrick.com | @kwidrick
Questions we’ll answer How to make money  sources, rates, etc. How to keep your readers  Best practices        Katy Widric...
"I am not interested in money.I just want to be wonderful."              By Los Angeles Times [Public domain], via Wikimed...
2011 Blogger Money Survey        Katy Widrick | KatyWidrick.com | @kwidrick
Money for nothing     Katy Widrick | KatyWidrick.com | @kwidrick
sourcesAd networksPrivate adsAffiliate salesSponsored postsEvent sponsorshipsfreelance/contract              Katy Widrick |...
ad networksCompanies or organizations that organize a group  of bloggers then connect them with a group of                ...
Katy Widrick | KatyWidrick.com | @kwidrick
ad networksExample: $2 per 1,000 page views ($2 CPM) 1,000 page views a day x 30 days X $2 CPM = $60/monthCPM can range fr...
privateone bloggerAds that are arranged for between                                  ads     (or a few, but not a large gr...
Katy Widrick | KatyWidrick.com | @kwidrick
Private AdsExample: $1 per 1,000 page views ($1 CPM) 1,000 page views a day x 30 days X $1CPM X 4 ads = $120/monthFlat fee...
affiliate salesvia    For each product that the blogger sells,personalized and exclusive tracking code or link,     the blo...
Katy Widrick | KatyWidrick.com | @kwidrick
Affiliate SalesExample: 10% of product sales $200 product x 1 X 10% = $20 for blogger $10 product x 200 X 10% = $200 for bl...
Product SalesDirect sales, usually of e-books, apparel and                                        services.            Kat...
Katy Widrick | KatyWidrick.com | @kwidrick
sponsored postsBrands or organizations compensate bloggers  — in cash or product — for a post or posts.             Katy W...
sponsored postsCompensated with: Cash (avg. $25-75) Products Giveawaysone-off or recurring              Katy Widrick | Kat...
event              sponsorships     Brands or organizations contract with a   blogger for representation and/or productamb...
event sponsorshipsPresent productsHand out swagWear apparelStaff boothCollect Contacts $100-1,000/event                Kat...
brand ambassadors                Create content                Connect with                customers                Promot...
freelance/          contract workBloggers are paid for writing posts (or doing    graphics, Web development, etc.) on site...
Freelance & Contract      Katy Widrick | KatyWidrick.com | @kwidrick
Freelance & Contract      Katy Widrick | KatyWidrick.com | @kwidrick
best practices(aka: don’t drive your        readers away)   Katy Widrick | KatyWidrick.com | @kwidrick
best practicesBe open and honest          regular roundups/                            thank yousPost your policies       ...
how to find (andkeep!) the money   Katy Widrick | KatyWidrick.com | @kwidrick
find the money              be visible and accessibleHave Media Kits, Ad Rates, Testimonials  Work hard and keep your pitch...
find the money                 Ask for referralsFollow up with conference contacts     Reach out to blogging friends       ...
Keep the money                        Tax laws           Write clear contractsbe open to feedback (and respond            ...
questions?Katy Widrick | KatyWidrick.com | @kwidrick
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Monetize Your Blog (Without Selling Out)

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Can you make money through blogging and social media, and if so — how much? And how can you do it without alienating readers or losing credibility? 

Katy Widrick (http://katywidrick.om) shows you how to use traditional sources like advertising, sponsorships and affiliate sales and augment them using social media and some other surprising sources of income to make a living out of what you already love to do.

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Monetize Your Blog (Without Selling Out)

  1. 1. Monetize Your Blog {without selling out} Katy Widrick | KatyWidrick.com | @kwidrick
  2. 2. Questions we’ll answer How to make money sources, rates, etc. How to keep your readers Best practices Katy Widrick | KatyWidrick.com | @kwidrick
  3. 3. "I am not interested in money.I just want to be wonderful." By Los Angeles Times [Public domain], via Wikimedia Commons Katy Widrick | KatyWidrick.com | @kwidrick
  4. 4. 2011 Blogger Money Survey Katy Widrick | KatyWidrick.com | @kwidrick
  5. 5. Money for nothing Katy Widrick | KatyWidrick.com | @kwidrick
  6. 6. sourcesAd networksPrivate adsAffiliate salesSponsored postsEvent sponsorshipsfreelance/contract Katy Widrick | KatyWidrick.com | @kwidrick
  7. 7. ad networksCompanies or organizations that organize a group of bloggers then connect them with a group of advertisers. Katy Widrick | KatyWidrick.com | @kwidrick
  8. 8. Katy Widrick | KatyWidrick.com | @kwidrick
  9. 9. ad networksExample: $2 per 1,000 page views ($2 CPM) 1,000 page views a day x 30 days X $2 CPM = $60/monthCPM can range from $.25-$8 CPM (average is inthe low end)CPC (cost per click) is performance based Katy Widrick | KatyWidrick.com | @kwidrick
  10. 10. privateone bloggerAds that are arranged for between ads (or a few, but not a large group) and one organization. Katy Widrick | KatyWidrick.com | @kwidrick
  11. 11. Katy Widrick | KatyWidrick.com | @kwidrick
  12. 12. Private AdsExample: $1 per 1,000 page views ($1 CPM) 1,000 page views a day x 30 days X $1CPM X 4 ads = $120/monthFlat fees can range from $10-???? impression guarantees with flexible timelines blogger provides analytics Katy Widrick | KatyWidrick.com | @kwidrick
  13. 13. affiliate salesvia For each product that the blogger sells,personalized and exclusive tracking code or link, the blogger gets a percentage of that sale. Katy Widrick | KatyWidrick.com | @kwidrick
  14. 14. Katy Widrick | KatyWidrick.com | @kwidrick
  15. 15. Affiliate SalesExample: 10% of product sales $200 product x 1 X 10% = $20 for blogger $10 product x 200 X 10% = $200 for bloggerEarn credits for referrals/sales Katy Widrick | KatyWidrick.com | @kwidrick
  16. 16. Product SalesDirect sales, usually of e-books, apparel and services. Katy Widrick | KatyWidrick.com | @kwidrick
  17. 17. Katy Widrick | KatyWidrick.com | @kwidrick
  18. 18. sponsored postsBrands or organizations compensate bloggers — in cash or product — for a post or posts. Katy Widrick | KatyWidrick.com | @kwidrick
  19. 19. sponsored postsCompensated with: Cash (avg. $25-75) Products Giveawaysone-off or recurring Katy Widrick | KatyWidrick.com | @kwidrick
  20. 20. event sponsorships Brands or organizations contract with a blogger for representation and/or productambassadorship at conferences, travel events, seminars, etc. Katy Widrick | KatyWidrick.com | @kwidrick
  21. 21. event sponsorshipsPresent productsHand out swagWear apparelStaff boothCollect Contacts $100-1,000/event Katy Widrick | KatyWidrick.com | @kwidrick
  22. 22. brand ambassadors Create content Connect with customers Promote through social media Be the “Face” per post, per month Katy Widrick | KatyWidrick.com | @kwidrick
  23. 23. freelance/ contract workBloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are not their own. Katy Widrick | KatyWidrick.com | @kwidrick
  24. 24. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  25. 25. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  26. 26. best practices(aka: don’t drive your readers away) Katy Widrick | KatyWidrick.com | @kwidrick
  27. 27. best practicesBe open and honest regular roundups/ thank yousPost your policies easy-to-find mediaKnow the law(s) kitBe selective solicit (and respond to!)Go Above and reader feedbackBeyond Pay it forwardLearn How toMeasure Haters Gonna Hate Katy Widrick | KatyWidrick.com | @kwidrick
  28. 28. how to find (andkeep!) the money Katy Widrick | KatyWidrick.com | @kwidrick
  29. 29. find the money be visible and accessibleHave Media Kits, Ad Rates, Testimonials Work hard and keep your pitch short Katy Widrick | KatyWidrick.com | @kwidrick
  30. 30. find the money Ask for referralsFollow up with conference contacts Reach out to blogging friends Katy Widrick | KatyWidrick.com | @kwidrick
  31. 31. Keep the money Tax laws Write clear contractsbe open to feedback (and respond quickly) Katy Widrick | KatyWidrick.com | @kwidrick
  32. 32. questions?Katy Widrick | KatyWidrick.com | @kwidrick

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